Switzerland at the World Future Energy Summit 2010 presented by T-LINK and

Spring | 2010

Cleantech Switzerland

Know How, Technology and Services for Masdar City and the Gulf Region

Editorial

Switzerland is a beautiful country. Its mountains attract hun-

dreds of thousands of tourists each year. But before tourism

arrived in the Alps, it was a poor region whose population had

to weather harsh natural conditions. Alpine people had to be

disciplined, punctual, efficient – and they had to rely on each

other. These are the roots of sophisticate watchmakers, trust-

worthy bankers, innovative engineers and environmentalists

alike.

Switzerland is going a step further. It is putting its tradition of

being of being well organized, research driven, technically in-

novative and environmentally conscious together to create a

Cleantech hub. Its universities and colleges, its multination-

als and small and medium-sized companies, its sustainable

business organizations and export promotion organizations

are creating a network to help making the world cleaner and

greener. Swiss Cleantech can be added to Switzerland’s as-

sets of global importance as the Swiss financial market has

been. The foundation of Swisscleantech, the business asso-

ciation of sustainable Swiss companies, is a major step in this

direction.

Steffen Klatt talking to Sheika Lubna Al-Quasimi, minister of

foreign trade of the United Arab Emirates (Zurich, October 2008):

Steffen Klatt is editor of www.nachhaltigkeit.org, the news portal on

sustainable development and Cleantech.

Clean Switzerland becomes a Cleantech hub

To tell a little clean secret: Some of the roots of Swiss Clean-

tech are in the Gulf region, or, to be more precise, in Masdar.

Swiss companies like Maxmakers and Credit Suisse had the

honour to be among the very first to shape this outstanding

and visionary enterprise. Now Switzerland is the first country

to build its own neighbourhood – the Swiss Village – in Masdar.

More than 120 companies have joined the Swiss Village Asso-

ciation, joining the great effort to create the first true ecocity.

We have to work, and we have to live in a way that our children

and grandchildren will inherit a world worth living in. Switzer-

land has a lot to offer to make this true.

Steffen Klatt, editor

Swiss Village Masdar City

H.E. Moritz Leuenberger, Moritz Leuenberger is Vice-President of

the Swiss Confederation for 2010 and Head of the Federal Depart-

ment of the Environment, Transport, Energy and Communication. He

has been member of the Federal Council - the Swiss government -

since 1995.

than they consume. Water, wind and solar power should cover

our remaining energy demands in the long term. All scientists

agree that the 2000-Watt Society will be possible in a few dec-

ades. If all of us can reduce our energy consumption to this

level, the earth’s ecosystem should remain in balance.

Bidding farewell from environmentally unfriendly, inefficient

machines, heaters and vehicles can only happen if we replace

them with efficient new technologies. I am pleased that in-

novative Swiss colleges and businesses are world leaders in

the development of these new sustainable technologies. Here

in Abu Dhabi, where a fascinating futuristic city is emerging,

Swiss researchers, engineers and entrepreneurs are finding

the perfect framework to further develop and perfect sustain-

able technologies. Masdar and the Swiss Village are leading

the way for our climate and energy politics. This is the vision

we are gearing towards.

Moritz Leuenberger, Dezember 2009

At the world climate conference in Copenhagen, the consensus

was that we cannot allow global warming to reach two degrees

Celsius above levels recorded in 1990. Although the major in-

dustrialised countries and most emerging markets basically

committed to reducing their carbon emissions in the spirit of

that consensus, environment ministers in Copenhagen didn’t

manage to reach binding climate targets. This step must be

completed in follow-up conferences in 2010. For Switzerland,

this means that we have to assume responsibility for reduc-

ing our emissions ourselves. We have already committed to

reduce CO2 emissions by at least 20 percent by 2020. And by

the year 2050, we even want to bring down our emissions by

80 to 95 percent of 1990 levels. To achieve these targets, we

are backing a CO2 tax on fossil and hydrocarbon fuels. From

the resulting revenue, starting in 2010, there will be 200 mil-

lion francs available annually to modernise buildings in energy

efficiency. On top of that, we want to significantly reduce car

emissions in the next few years in line with EU standards and

shift the transport of goods through our country from roads to

rails. If we want to leave the next generations a healthy envi-

ronment with sufficient resources, we need to start living with

a considerably more sustainable attitude. This is perfectly fea-

sible without harming our quality of life: the key is to increase

energy efficiency and promote renewable energies. Energy

consumption can be cut massively with the help of strict regu-

lations, raising consumer awareness and, most importantly,

the well-directed promotion and propagation of new technolo-

gies. Even now there are buildings that produce more energy

Swiss Pavillon Energy Summit 2010, Abu Dhabi

3Editorial

Clean Switzerland becomes

a Cleantech hub

5Moritz Leuenberger

Swiss Pavillon Energy Summit 2010,

Abu Dhabi

6Interview with Doris Leuthard:

Switzerland is backing Cleantech

8Swiss Exhibitors

9Swiss Cleantech Presence Strong

at WFES 2010

10Swiss Exhibitors

11Interview with Mathis Wackernagel:

Mankind is loaded with mounting

debt

12Climate protection: Enjoy your food

14Swiss Exhibitors

15Interview with Gina Domanig: Big

Boosts, Little Bubbles

16The economy has to live healthily

18Swiss Exhibitors

19Interview with Willy Bischofberger:

Taming the wind and the sun

20Into the future with intelligent

networks

22Swiss Exhibitors

23Interview with Max Renggli: Wood

pioneer is building high

24Switzerland’s trade and investment

promotion at a glance

25Interview with Daniel Küng: Export

Platform for Swiss Cleantech

Companies

26Happiness at home moves in with

Minergie

28Swiss Exhibitors

29Interview with Gilbert Ligner:

Efficiency helps to sink costs

30Waste is valuable

32Swiss Exhibitors

33Interview with Claude Béglé:

Sustainability brings efficiency

34Mobility with Gold Status

36Swiss Exhibitors

37Interview with Felix Zurbriggen: The

pearl of the Alps does without cars

38Swiss Exhibitors

40Swiss Village - The Swiss zone in

Masdar

41Swiss Village Association: Sponsors

and Strategic Partners

42Swiss Village Association: Members

44 swisscleantech Association

45Interview with Nick Beglinger:

Switzerland is Cleantech

46Swiss Pavillion organised by T-LINK

47Floorplan

Table of content

Doris Leuthard is Swiss Federal President in 2010.

She has been member of the Swiss Federal Council

- the Swiss government - and head of the Federal De-

partment of Economic Affairs since 2006.

lish additional faculties with private industry. The innovation

promoting agency KTI supports applied research. Secondly,

within the third package to support the economy, we create

an export platform. Many small and middle-sized businesses

in this area are not well structured enough for export. Whoever

wants to go into export needs a certain size and power. With

this export platform, we hope to really support product sales.

Does Switzerland want to play a leading role in Clean-

tech, also on the international stage?

Switzerland is already well positioned in the production of thin-

film solar modules. We have well qualified work forces that are

innovative and technologically efficient. We can therefore ex-

pect to compete in fast-growing mass markets. Switzerland

also enjoys an excellent system competencies relevant to

Cleantech, including traffic, building, water and waste, which

are all worthy of being exported.

What does Switzerland expect from its strategic alli-

ance/co-operation with Masdar?

The Swiss interest extends particularly to these areas:

• Privileged participation in a visionary project, allowing the

Swiss Cleantech industry to position itself and demonstrate

its leading technologies in building quality and energy

efficiency.

• Privileged access to procurement of goods and services as

a member of the Swiss Village Association (SVA), which is try

ing—with the assistance of the Swiss Trade and Investment

Board (Osec)—to match the needs of Masdar with the offers

of Swiss companies, thus reducing the entry barrier for our

SMEs.

•Establish a regional business location in a highly attractive

tax and financial environment, allowing for access to impor

tant businesses opportunities in the region.

Are you supporting Cleantech to compensate for the de-

creasing importance of the financial market?

Financial services will remain important for us. However, we

want funds to be dealt with less riskily. It is therefore absolutely

possible for the financial market to remain important, though

maybe with a slightly smaller share in gross domestic product.

I see this situation as a chance for technology sectors. They

could become a more important pillar in the Swiss national

economy. I’m sure no one has anything against jobs that are

safeguarded for a long time.

You will be federal president in 2010. Will you still have

time to promote Cleantech?

Of course. I remain responsible for my department. The po-

sition of federal president provides me the possibility to talk

about it more, to get involved and for us to be fully committed

on a global scale. For a long time I have been fighting alone at

the World Trade Organisation to unite trade and the environ-

ment. With my new function, I can contribute to bring change

to sustainable economic management in Europe and, if pos-

sible, all industrialised countries.

Steffen Klatt

Why are you lobbying for the support of Cleantech?

Doris Leuthard: Growth is important for a national economy. The

last few years have shown us that we should increasingly pay heed

not to grow at the cost of people and the environment. If you want a

good national economy in the long term, you need technology that

is clean and preserves resources. This doesn’t just concern Swit-

zerland: Cleantech is a general trend with huge growth potential.

According to studies, Cleantech’s stake in the global economy will

double from three to at least six percent. This is a good initial posi-

tion for Switzerland. We already started years ago, from collecting

glass to sewage treatment plants. We have internalised a lot. We

have the technology available, and we can now develop it further.

Traditionally, in Switzerland, the federal government does

not directly support the economy. Is Cleantech proving to be

an exception?

You are right that we basically do not have an industrial policy. With

the stimulus package, we are just calling attention to the fact that

this sector is one of great importance for Switzerland and indeed

worldwide. More can be done here. So when the state puts some-

thing into motion, then it is absolutely consistent with our reserved

policy to put separate industries under the spotlight. The federal

council attaches importance to developing a new economy that is

more crisis-proof.

Do you also support for Cleantech because it overlaps with

different industries?

In the past, we set the tone in the energy sector first and foremost.

With the plans of action for energy efficiency and renewable en-

ergies, we supported a sector in 2008, but not the whole range.

However, other areas are also important, namely climate policy. The

Stadler report observed that many resources are finite, for instance,

metals. We are much more conscious of what happens when we

do not try to change awareness in businesses and in society as a

whole.

Which instruments to promote Cleantech do you have at

your disposal?

Fundamental research is important. We need to further develop ex-

isting technologies with applied research. Here the state is obliged

to provide sufficient means. We are doing that. We already have

more than one hundred faculties. Colleges have begun to estab-

Switzerland is backing CleantechCleantech will become an important pillar in the Swiss econ-omy, says federal councillor Doris Leuthard. Changing to sus-tainable economic management is a way of making Switzerland crisis-proof. And in her year as federal president, she wants to promote support for Cleantech and sustainability both in Swit-zerland and on the international stage.

Wolfgang Amadeus Bruelhart (left) has been Ambassador of Swit-

zerland to the UAE since December 2007. He is talking to HH General

Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of Abu

Dhabi and Deputy Supreme Commander of the UAE Armed Forces

(center) at the World Future Energy Summit 2009.

10

Cleantech is poised to be an important pillar in Switzerland’s

economy, says Swiss President Doris Leuthard. That is one of

the reasons the Swiss Embassy in Abu Dhabi, the Consulate

General in Dubai, the Swiss Business Hub GCC and the Swiss

Business Councils in Abu Dhabi und Dubai are promoting and

supporting Swiss Cleantech companies and sustainability in

the United Arab Emirates in general, including the “Swiss Vil-

lage” project in Masdar City. To that end, the Swiss Business

Councils have also created an environmental subcommittee

to promote Cleantech in the region. We are pleased about the

strong presence of a Swiss delegation and Swiss Cleantech

companies at the World Future Energy Summit 2010 (WFES).

One of the Swiss speakers at the WFES 2010 is Bertrand

Piccard, President of Solar Impulse. He said: “At each major

premiere, the adventurers of the last century pushed back the

limits of the impossible. Today, human and technical enquiry

must go on, with a view to improving the quality of life for hu-

manity. By writing the next pages in the history of aviation with

solar energy, with the goal of eventually flying around the world

The World Future Energy Summit 2010

Swiss Exhibitors

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Swiss Cleantech Presence Strong at WFES 2010

without fuel or pollution, Solar Impulse’s ambition is to contrib-

ute in the world of exploration and innovation to the cause of

renewable energies, demonstrate the importance of new tech-

nologies in sustainable development and, of course, to place

dream and emotion at the heart of scientific adventure once

again. “ I’m looking forward to meeting the Swiss delegation,

Swiss companies and Mr. Bertrand Piccard in Abu Dhabi! Wel-

come.

The Swiss-born Mathis Wackernagel is a founder and Executive Di-

rector of Global Footprint Network, a charitable research organization

headquartered in California. His organization supports the creation of

a sustainable economy by advancing policies that reflect the concept

of the Ecological Footprint.

The World Future Energy Summit 2010

Swiss Exhibitors

12 13

Mankind is loaded with mounting debt

The Ecological Footprint appears simple. How does it fit

into a complex reality?

Mathis Wackernagel: Actually, reality is not so complex. Our

planet has a limited surface that provides us with all the eco-

logical services we need: water, food, waste sequestration, en-

vironmental stability, etc. Essentially, we will live on a big solar

collector that transforms solar power into everything we need.

At Global Footprint Network, we think like farmers: we want to

know how much productive area, or biocapacity, there is, and

how much people use.

Is it possible to translate our individual consumption

into hectares on a global scale?

On the one hand, we need to know how much area we have

and how productive it is. To make results comparable, we ex-

press them in global hectares – hectares with world average

productivity. On average, worldwide, we have about two hec-

tares per person. On the other hand, we need space to grow

what we eat, to cope with our waste, to provide fibres. We can

add up all the space we use – and call this the “Footprint”. This

Footprint then can be compared with the space we have.

Can we use this tool everywhere?

Of course, the Footprint does not do everything. Still, I believe

that biocapacity will become the main currency in the 21st

century. We can overuse it like we can overuse financial as-

sets. Currently, we are amassing a big ecological debt, and this

debt will weigh heavily on our shoulders. What are the physi-

cal manifestations? Forests disappear, fisheries collapse, fresh

water becomes scarce, pollution accumulates in the atmos-

phere. This will have economic consequences. Everyday, life

is becoming more expensive. All the assets that depend on

cheap resources in order to operate, such as inefficient build-

ings or jets, will decrease tremendously in value.

How come the United Arab Emirates, one of the coun-

tries with the biggest Footprint, is among the first work-

ing with Global Footprint Network?

The ability to consume resources correlates with purchasing

power. Since the Emirates have significant purchasing power,

they have higher Footprints as well. But with purchasing pow-

er also comes choice. For instance, as in the case of Masdar

City, one can choose to invest in emerging economies that

avoid the current resource trap. The United Arab Emirates is

among the few countries who view oil as an asset rather than

income. This is the correct way of looking at oil. They recog-

nize that pumping oil out of the ground is not production, but a

transfer of assets from one type (crude oil) to another (invest-

ments). This transfer only makes sense if it turns the assets

into something more valuable. Most other oil-producing coun-

tries view oil as income, so they liquidate it. This is un-, or even

anti-economical.

Is our Footprint too big?

Humanity’s Footprint is too big. If we

want to maintain a stable life on the

planet, then it would be better to con-

sume no more than what Earth can

regenerate. Otherwise we inevitably

liquidate our ecological assets. If we

stay in overshoot, we will further in-

crease our ecological debt. This would

severely undermine our economies’

ability to operate.

What is the right balance?

Every country has to figure that out for

itself. Optimal resource consumption

depends on three factors. How much

biocapacity does your country have?

What is your purchasing power compared to the world aver-

age? If your purchasing power is below the worldwide aver-

age, then it is unlikely you can access more biocapacity from

elsewhere. Managing resources is not so different from man-

aging finances.

Right now, humanity’s Ecological Footprint is 1.4 Earths – this

means it takes the planet over one year and four months to

regenerate what humanity consumes in one year. If we want

to limit our risk exposure to this overshoot, we possess two

huge levers to fix the situation. The United Arab Emirates has

focused on one: discovering how we build and operate cities

with a very low resource input. The resource pressures have

been growing because of increased consumption and growing

populations. There are more of us, and we all want to live well.

Another aspect is demographics. Will we be better off with

more or fewer people? There are strong economic arguments

that suggest that slowly shrinking population numbers are both

an economic and social boon. This transition is achieved most

effectively without coercion, as shown in Thailand.

You come from Switzerland. Did it influence your thinking?

As a child, I was fortunate enough to experience nature firsthand.

I spent many vacations on a farm. It showed me where apples,

milk and meat come from. It taught me about the cycles of na-

ture. These vacations turned out to be the best education I ever

received. I hope every child has this opportunity.

Steffen Klatt

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Swiss consumers do not just consider organic products to be very im-

portant: these products should also get to the shops without harming

the environment. Goods carried by air are seen particularly critically.

If for example vegetables are transported by plane, they burden the

climate about 80 times as much as seasonal vegetables from Switzer-

land. That is why Coop, the number two supermarket chain in Switzer-

land, puts a logo on all products that have been imported by plane. On

top of that, all business trips for employees as well as the transport of

goods by air, except flowers, are compensated. The CO2 compensa-

tion fund is allocated about two million USD per year.

14

synthetic pesticides and fertilisers, organic consumers take in

less residual toxins in their food. In a study by the Soil Associa-

tion, they found more dry substances, less nitrates – but usu-

ally more sugar – and more vitamin C in over 50 percent of the

organic products tested.

Apart from taste, there is also the ecological aspect of naturally

produced food. Organic farmers do not use chemical-synthet-

ic pesticides and fertilisers, and, by means of the cyclical prin-

ciple, ensure the sustainable health of the earth and increased

biodiversity. Rivers and lakes also benefit from this system.

Regional products are popular

Organic farming also reduces water consumption. All these

reasons are why Switzerland is fully backing organic food.

Organically cultivated areas are not burdened with pesticides,

are free of fertilisers and therefore cause much less pollution

to the earth and water. That carries weight: the Swiss drink

between two and four litres a day. But to produce food stuffs,

between 2,000 and 5,000 litres of water are needed per person

per day.

Not only organic products are popular. Swiss consumers are

also increasingly turning to regionally produced food, even if

they have been produced conventionally. Farmers’ markets,

butchers and small shops offer regional products. Both super-

market chains Migros and Coop have their own production

lines offering regional foodstuffs, particularly fruit, vegetables,

meat and sausage.

That also helps to preserve the climate: if you buy a bundle of

asparagus in February that comes from Mexico, five litres of

fuel was consumed to deliver it. But if you wait until May and

buy local asparagus, the fuel consumption for the same veg-

etable decreases to 0.3 litres.

Nathalie Schoch

The global consumer is accustomed to buying practically any

food, practically anywhere and at practically any time. This

variety appears to reflect prosperity. But it has its dark side:

formerly exotic food becomes popular and regional traditions

dwindle away; and, of course, transporting food long distances

harms the environment. Now the tide is turning: customers are

demanding to know where foodstuffs come from, what basic

materials they contain and what happens in their production.

The trend is particularly strong in Switzerland. Almost 50 per-

cent of the Swiss population buy organic foods at least once a

week. The most popular are fresh bread, eggs, dairy products

and baby food. In this, Switzerland is the world leader.

Organic market steadily growing

So it is no surprise that organic trade is experiencing a dramat-

ic upturn. According to the organisation Bio Suisse, turnover

in organic food in 2008 increased by 11.2 percent to almost

1.4 billion dollars. The organic market therefore grew twice as

much as the conventional market. Frontrunners in the expan-

sion are fresh products whose value totals 628.5 million Swiss

Francs, whilst the market share for organic meat is compara-

bly small. Still, the significant sales show that more and more

Swiss consumers are turning to organic meat and are thus

more conscious of the meat they consume.

In Switzerland, there are over 6,000 organic enterprises. In

total, they work 121,000 hectares of land, or 11.4 percent of

Climate protection: Enjoy your foodTo live well, you must eat well. Agriculture, however, is one of the worst climate criminals. To reconcile good taste with good food, consider organic and regional products. Switzerland is leading the way.

the country’s agricultural area. Regional organic products are

predominantly sold by supermarkets, direct marketers and

specialist shops. Basically, the only items that are imported

cannot be sufficiently produced by Swiss organic farmers,

such as coffee and corn. Import is permitted only if all domes-

tic production is marketed. Processing also happens mostly in

Switzerland.

Customers take advantage of organic labels

Countless regional organic products go over the counter in

Switzerland. If you value naturalness and taste, you are spoilt

for choice. With the aid of labels, products are marked so that

customers are certain about quality and origin. One of the most

famous marks is the bud from Bio Suisse, the governing body

of Swiss agricultural enterprises. The big supermarket Coop

runs its own line, Naturaplan, and in the process supports the

sale and distribution of seasonal organic fruit and vegetables.

Then there is Delinat, the first enterprise to specialise in trading

organic wine. What started as a small niche in the market is

now worth millions. Delinat is the top dog.

Organic is not just about having a good conscience. It also

tastes better. Tests from the Research Institute for Organic

Agriculture - a network of institutes in Switzerland, Austria

and Germany - show, for example, that organic apples con-

tain more vital substances than traditionally produced apples.

Because of careful production methods that avoid chemical-

Gina Domanig founded Emerald Technology Ventures in Zurich in

2000. The fund, formerly SAM Private Equity, is the first independ-

ent Cleantech venture capital fund in Europe. Prior to Emerald, Gina

was senior vice president at Sulzer, a Swiss multinational. Emerald

has managed three venture capital funds and two portfolio mandates

totaling over 450 million USD.

The World Future Energy Summit 2010

Swiss Exhibitors

16 17

Investing in Cleantech was a niche when you started. Is

it still one?

Gina Domanig: When we started back in 2000, it was certainly

a niche. It existed under the label of ‹sustainable investment›

until the term ‹Cleantech› was born. It slowly started to gather

the interest of the corporate sector, but in the beginning it was

more PR than reality. In recent years, we’ve seen really big cor-

porates putting a lot of money behind their cleantech strate-

gies, however. Cleantech serves very large existing markets

now. It is not a niche anymore.

What is Cleantech for you? Where are you investing?

You can stamp different sectors with this label. For us, it means

focusing on industrial technologies, primarily energy. It follows

from generation to storage and efficiency. It covers water tech-

nology. We also invest in materials technology.

How do you choose companies for your investments?

First, we look at market opportunities and value proposition,

including competitive advantage. Then we look at the man-

agement. Ninety per cent of our attention concerns these top-

ics. The remaining 10 per cent is around the terms of the deal.

Where do you obtain your money?

We get about a third from large corporations that have a very

strong interest in a window on new technologies. They include

companies like Dow Chemical, DSM, Unilever and Volvo. Two-

thirds comes from institutional investors, like pension funds

and financial institutions.

Many countries have green stimulus packages. Are you

expecting a boost for Cleantech companies?

It is still very regional. Right now, we are taking advantage of

the incentives in place in the US to build manufacturing facili-

ties. This is great for companies located in the US. In Germany,

you always had strong support mechanisms for companies

that went into the Eastern part of the country. Feed-in tariffs

for renewable energies also created market demand, like, for

example, the new FIT scheme in the Province of Ontario in

Canada for solar technologies.

China and Korea are offering significant incentives. Will

Cleantech move to the East?

China is announcing big investments under such programmes

on a daily basis. The country is very good in deploying technol-

ogies, for instance, in solar and wind. But they are using mainly

Western technology. We have ben-

efited from these programmes.

China also has strong incentives to

manufacture locally. In many cases,

you can bring your cost structure

down when you locate parts of your

value chain in China. However, the

country has not been too strong in

technology innovation.

Will you invest in the East?

We could. Until now, our focus has

been on North America and Eu-

rope. We have a very strong built-in

technology focus. The majority of

the companies which develop new

technologies are not in China.

Do you expect a bubble in green investment?

There will be little bubbles but they will not cover the entire

Cleantech sector. There have been quite a number of bubbles

already. Take bioethanol. Something very similar happened to

solar. Those who know these industries saw the bubbles com-

ing. Unfortunately, less-informed money chases these hot top-

ics. It is a trap we like to avoid.

Is Zurich a good place for your line of business?

Cleantech opportunities are scattered throughout Europe and

North America. Switzerland has a great research culture and

base for technology development. About half of our team has

a technical background – both academic and industrial experi-

ence. Quite a few have studied at the ETH Zurich. So it is a

good place to recruit people, it is a good place to live, and it

has a good airport.

Steffen Klatt

Big Boosts, Little BubblesCleantech needs informed investors, especially as stimulus packages around the globe are expected to increase opportunities—as well as potential bubbles—in the sector, at least regionally, says Cleantech investment expert Gina Domanig. As those opportunities and challenges unfold, she adds, Switzerland is a good place to be headquartered for venture capital funds investing in Cleantech.

Hofstetter Umwelttechnik AG - Swiss gas combustion technology

Since 1975 Hofstetter Umwelttechnik AG has engineered and constructed plants for the treat-

ment of emissions from combustible gases. Their design, planning, development and construction of plants for the handling of

landfill, biogas and off-gas is reputed worldwide. A wide range of customised products, together with specialised know-how in the

combustion, safety technique and explosion protection sectors, ensure an ability to meet the most demanding of customer require-

ments.

Due to Hofstetter’s qualified international sales network, direct contact is possible

at short notice. A flexible organisation, a motivated team, modern equipment, plus

a highly developed understanding of quality, guarantees safety and reliability.

Today over 2›000 plants worldwide are working successfully.

Hofstetter Umwelttechnik AG

Münchringenstrasse 12 Contact person:

CH-3324 Hindelbank Bernhard Fröhlich, Area Sales Manager

www.hofstetter-uwt.ch bernhard.froehlich@hotstetter-uwt.ch

fon +41 (0)34 411 86 43

fax +41 (0)34 411 86 10

ETH Zurich – the outstanding Swiss University

Ranked the top university in continental Europe, ETH Zurich – the Swiss Federal Institute of

Technology – is a leading player in research and education worldwide. It offers the most advanced infrastructure on two campuses in

Zürich, one of the highly attractive cities worldwide.

ETH Zurich offers degree programs in natural sciences, engineering, architecture, management and technology. Bachelor programs

are taught in German, Master and doctoral programs are in English. An ETH degree combines a solid scientific foundation with out-

standing application skills. ETH graduates are well equipped for careers in industry, as entrepreneurs or scientists. 3’500 of the 15’000

students work towards their PhD and contribute to the exceptional research and innovation performance of ETH.

ETH Zurich’s strategic themes include the basic sciences and engineering, life sciences and materials science, biosystems science

and engineering, environmental and sustainability sciences, as well as design sci-

ences and sustainable future cities. With this research and teaching portfolio, ETH

Zurich lays the foundation for the future CleanTech economy.

While strongly rooted in Switzerland, in the heart of Europe, the global perspective,

the high degree of internationalization and the excellent teaching and research in-

frastructure make ETH Zurich the ideal place for creative personalities.

ETH Zürich

Rämistrasse 101 Contact person:

CH-8092 Zürich Thomas Schaller, Head Corporate Communications

www.ethz.ch thomas.schaller@hk.ethz.ch

fon +41 44 632 83 90

fax +41 44 632 35 25

Small is beautiful

Particularly in times of climate change and globalisation, small units

with strong environment factors can excel. The „small is beautiful“

philosophy often benefits smaller stavtes and trends to regionalisation

where strong human relations emerge as a central focus of daily life.

In the international studies Global Peace Index (Switzerland: 18th

place; USA: 83rd place) and the UNO’s Human Development Report

(Switzerland: 9th place; USA: 13th place), small European nations are

a length ahead, showing how planning is crucial to ensuring a good

quality of life.

into Switzerland. „Quality of life is one of the central arguments, if

an expert is unsure whether to accept a job in Switzerland,“ says

Baldwin. Companies that choose their locations exclusively for tax

benefits also run the danger of experiencing vast fluctuations with

their employees. That could prove to be more expensive than mon-

ey saved. Many companies have now recognised this dynamic. For

example, 1,600 companies pay Mercer significant sums of money

to access the data acquired in the firm’s study.

Children profit from a sound environment

You don’t need to look long for the answer to the question why

quality of life, and particularly a sound environment, is increasing in

significance for employers. Benno Seiler, an economy conveyor in

Zurich, observed: „The right surrounding for the family is often the

decisive factor for a top manager. Apart from being an ideal region

for children, the hours spent outside of the office are also given

more importance.” The bicycle dealer Peter Brügger from central

Switzerland has many customers from various boardrooms: „Par-

ticularly managers of all ages are keen mountain bikers“, he says.

He views biking as the kind of special kick key players are looking

for.

Innovation needs tranquillity and dynamism

Education and innovation are central issues in globalisation. In this

area, Switzerland can boast about the world famous institute of

the confederate technical college (ETH in German). Regions like,

for example, the Rhine Valley bordering Austria, attract world-

class scientists and engineers with the motto „Work where oth-

ers go on holiday“. The Rhine Valley – including St. Gallen, Chur

and Buchs as well as international technology concerns like Leica

Geosystems – was ranked in ninth place in a European ranking of

educational clusters. The Swiss recruiting expert Erich Mosberger

finds that the region can take on other college locations worldwide:

„Smart heads look for peaceful places in a good setting, which is

still dynamic. The Rhine Valley offers an idyllic place which is still

high-tech.” He never has to look long for suitable people to fill lead-

ing positions.

Yvonne von Hunnius

almost as important as the country’s fiscal environment. Top

managers have high expectations for leisure, cultural diversity

and social infrastructure, the study finds. In short, soft facts

are becoming hard facts. The futurologist Andreas Reiter for-

mulates it clearly: „The gap between winner and loser regions

is getting bigger. Soft factors are increasingly dominating the

competition for locations in the fight for investors and talent.”

The connection between prospering economies and general

happiness is being researched intensely. One thing is certain:

more people associate happiness, rather than wealth, with a

sound environment.

Switzerland high up on the list

Regardless of potentially subjective rankings that one might

mistrust or deem reliable, Switzerland is hard to beat. A life

centred in Zurich, Geneva or Bern is among the most desired

in the world. For eight years, Zurich was at the top of the re-

nowned study into quality of life by the consulting firm Mercer,

which analyzed conditions in 215 big cities worldwide. This

year, Zurich was in second place behind Vienna. Geneva and

Bern were also in the top ten. In their annual study into qual-

ity of life, consultants from ECA also examined living relations

in over 400 locations. Bern and Basel find themselves in the

best five cities in 2009. Mira Pathak of ECA International says:

„Environment factors, like the quality of air, play an important

role for the quality of life and in this point the Swiss cities are

some of the best.”

The quality of life is a striking argument

In practice, these aspects and rankings are increasingly in-

volved in business strategies. Robert Baldwin from Network

Relocation helps international companies bring employees

In the summer of 2009, McDonalds moved its European head-

quarters to Switzerland. This is not the only international com-

pany that appreciates life in the Alps. Google has moved its

most modern research institute outside the United States to

Zurich. The staff executive there, Randy Knaflic, describes the

city’s advantages clearly: „Of course, tax issues play an impor-

tant role, particularly when you want to attract experts who pay

up to 50 percent of their wages to the fiscal system in neigh-

bouring countries. But in my opinion, you should look at the

comparison differently. I lived in New York City for nine years.

I had a wonderful apartment there, but when I woke up in the

morning and looked out the window, I could wave to my neigh-

bours. Here, I wake up and look out onto the mountains.”

Soft facts become hard facts

In the last ten years, 180 foreign companies have chosen

Switzerland as the location for their headquarters. 96 of those

companies are among the largest worldwide, according to the

Forbes-2000 list. Why? A current study from the Swiss Holding

organisation suggests that infrastructure and soft factors are

The economy has to live healthilyIn times of climate change and globalisation, quality of life becomes a central factor in the economy. Location counts more than ever in the fight for investors and talent, with desirable sites providing not only tax benefits, but also sound nature and safe living conditions.

Willy Bischofberger is joint-CEO of the Swiss Energy Pool PLC. The

Swiss service company works together with about 60 Swiss energy

providers. Among other duties, it produces forecasts for energy pro-

duction, deals with network bookkeeping and passes on data.

The World Future Energy Summit 2010

Swiss Exhibitors

20 21

How we ensure that all energy

providers are paid for their pro-

duction?

The respective local network pro-

vider regularly measures the amount

of energy produced, like with all other

customers, and logs it in a new na-

tional databank on the Internet. Eve-

ry plant operator must be regularly

compensated, with these production

amounts multiplied by the respective

subsidy rates per system.

Which further services are need-

ed for smooth supplies?

There are basically three necessary

services. First, contract management,

which concludes an energy takeover contract with all plant

operators; second, a central forecast of production amounts

in order to minimise balancing energy costs; and third, an ef-

ficient invoicing service that charges the many market actors

and consumers with the transferred energy.

How does the Swiss Energy Pool PLC work?

The Swiss Energy Pool PLC is responsible for exactly these

services in the Swiss market. This task was assigned by the

Federal Office for Energy (BFE in German), because, as an in-

dependent service provider, it is sufficiently competent in infor-

mation technology and the energy market to efficiently carry

out these manifold processes. Based on current objectives, it

will grow into the biggest green energy hub in Switzerland for

new renewable energies over the next few years.

Steffen Klatt

Taming the wind and the sunRenewable energies make high demands on the national grid, as the sun doesn’t always shine and the wind also takes a break occasionally. Predicting the fluctuations of erratic energy sources is crucial to ensuring continual power supplies, according to Willy Bischofberger from the Swiss Energy Pool PLC.

More and more energy is being made from renewable

energies. What does this mean for the national grid?

Willy Bischofberger: Basically, shifting transportation routes.

For large volumes, this means a geographical and temporal

shift of energy production according to the times when and

places where renewable primary energies flow (water, wind and

solar) and how much production of heat connected with ener-

gy production is needed (biomass and geothermal energy).

Wind doesn’t always blow; the sun only shines in the day.

How can the grid ensure that energy is available at all

times?

Thanks to good production forecasts. The amount of energy

production from renewable energies has to be predicted by 10

am every day, as exactly as possible, for every quarter of an

hour in the following day.

As renewable energy takes priority, it means that output from

other power plants must be limited at respective times, ac-

cording to our predictions. In the event of short-term devia-

tions from predictions, the network provider makes expensive

balancing energy available.

Obviously, this expensive balancing of energy can best be

avoided by improving the quality of predictions. Thanks to

continual optimisation, the balancing energy costs were re-

duced from 25 percent in the first few months to between

1 percent and 2 percent of total energy costs.

How can energy production be predicted accurately?

Thanks to three cleverly thought-out models. First, with a roll-

out procedure. This is particularly suitable for biomass and

geothermal energy, which are independent of the weather. Due

to years of experience and intelligent cooperation processes

with the plant operators and heat users, we can make very

accurate predictions.

Second, with linear and non-linear stochastic prediction mod-

els that are particularly suited for weather-dependent systems

(water, wind, solar). What is decisive are the models as well as

the experience to recognise which production amounts are in

linear or non-linear connection with weather predictions – tem-

perature, rainfall, wind speed and direction, global radiation.

Third, prediction precision is improved thanks to grouping the

predictions nationally, because positive and negative predic-

tion deviations of separate plants can balance each other out.

KRT Kanalrenovationen AG

KRT develops and designs special systems for sewerage renovation using pipe relining and renovation robots. We have the Know-

how and capability to plan and carry out sewerage renovation.

KRT Kanalrenovation AG KRT Sewer Rehabilitation Technology FZE

Luzernerstrasse 19 Saif-Zone Office Y08

CH-6204 Sempach P-O. Box 9353

fon +41 41 462 71 33 Sharjah

Mobil +41 292 30 50 United Arab Emirates

pe@krtag.ch; www.krtag.ch

Contact person: Hansruedi Petermann

Your partner for Connectivity SolutionsThe HUBER+SUHNER Group is a leading global supplier of components and systems for elec-

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thus providing a unique basis for continual innovation focused on the needs of our customers all over the world.

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fon +41 (0)44 952 22 11 N 25° 00’ 13.83’’/ E 55° 09’ 19.06’’ Dr. Michael Gnoth

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www.hubersuhner.com info.me@hubersuhner.com

ABB is building an energy network of the future

In a project together with the Scandinavian supply company Fortum,

ABB is developing an intelligent power network for a new district in

Stockholm. The Royal Seaport will comprise 10,000 flats and 30,000

offices. “With regard to size, this is a considerable advance on the way

to a more intelligent and flexible local power network that integrates

decentralised and renewable energy sources, and helps us to realise

the vision of sustainable cities”, says Bazmi Husain, director of the

ABB Smart Grid initiative. Fossil energy sources are to be completely

eliminated in the seaport by 2030.In the process, local energy pro-

duction and a more flexible responsive energy network play a signifi-

cant role. ABB and Fortum are thereby developing different solutions

to optimally control the energy flow. The Swiss-Swedish ABB leads

the way in automation and energy technology. The enterprises of the

ABB-group are active in around 100 countries and have more than

120,000 employees worldwide.

of energy available are also now viewed as a crucial factor in

the mix. A refrigerated warehouse could function as a tempo-

rary storage, for example. If there is surplus energy available,

the warehouse will be cooled down. This stored energy in the

form of coldness could recycled later via a heat exchanger if

necessary. The process could also work the other way around.

If there is little energy available, the refrigerated warehouse

would be cooled as little as possible. This unneeded energy

could then be sold, on the spot market, for a profit. Even the

batteries of future electric cars could take over as temporary

storage units – and earn money for owners.

However, with current transmission networks, which are purely

analogous, this back-and-forth is not possible. The problem

doesn’t lie with the network itself, but with the information ex-

changes at decisive interfaces. “We need a lot more informa-

tion in real time, in order to control such networks automati-

cally”, says Moser. “Smart Grid” is the first solution to currently

work on paper. It will be a network where all necessary infor-

mation is always available for the respective market players.

And it could be a network that draws an arrow from wind-rich

northern Europe to the Sahara Desert, where pumped storage

hydro power plants in the Alps, together with new forms of

storage, such as hydrogen storage units, could play a decisive

role.

This dream is still a long way off, of course. “It will need an

internationally coordinated course of action in research and

implementation”, says Moser. “Switzerland is willing, and the

Swiss research institutes here have considerable potential.”

Urs Fitze

um-sized power stations, rather than just a few large power

stations, are expected to ensure the majority of electricity pro-

duction.

Multitude of small provider

Today’s “static” networks are not equipped for the demands of

a considerably larger number of energy providers. While river

and nuclear power stations primarily provide range perform-

ance for the moment, and hydro power plants serve as batter-

ies to flexibly provide both peak and standby power, the elec-

tricity mix of the future will be much broader. “Above all, the

relative proportion of electricity production, which can provide

desired capacity within seconds at the push of a button, will

sink”, says Moser. Instead, wind turbines will only run at full-

throttle when wind conditions are good. The same applies for

photovoltaic energy production, which can be limited accord-

ing to the weather conditions and turned off at night. Other

plants, however, for example wood or biomass power plants,

could by all means take over the job as energy providers at

peak periods.

Today`s storage does not suffice

Admittedly, no one can now predict the proportions of these al-

ternative forms of energy and how exactly the future electricity

mix will be put together. One thing is already certain, however.

Today’s capacity is not enough. Now, water-rich countries like

Switzerland can use pumped storage hydro power plants that

contain batteries that form the largest electricity storage units

worldwide. But they are nowhere near enough. More storage

providers are required. To find additional storage, suppliers are

considering alternative forms of production, but large and small

energy consumers who can adjust their demand to the amount

Electrical power systems operate more efficiently than motors

that run on fluid or gaseous fuels. Industries, railways, busi-

nesses and personal homes have been taking advantage of

this superiority for decades. Like in electricity production, ef-

ficiency gains in combined heat and power plants are similarly

immense compared to conventional power stations. On the

road, the electric car could gradually supplant the motor car. At

the same time, renewable energies are going to become con-

Into the future with intelligent networksThe energy of the future will flow through networks where information exchanges make energy streams more efficient. The technical solution: “Smart Grids” and “Smart Meters”.

siderably more important in electricity production in the next

few decades. Water, wind, solar, biogas, wood and geothermal

energy will all play an important role in this shift.

Energy data in real time

What will this future reliance on electricity look like in three to

four decades? The time-honoured mechanical electric meter

will be replaced by “Smart Meters”. These are digital meter

readers that continually provide information on real-time elec-

tricity consumption. You’ll not only know about the consump-

tion of all the electric equipment in your home or office, but

you’ll also report this data to a central energy information net-

work. The means of supply, in other words, will also be an in-

formation network. For example, a refrigerator owners could

use their appliance at full-swing when there is a surplus in the

market and electricity can be obtained more cheaply. Then,

at peak times, it would be turned down automatically. Imple-

mented consistently, the system can expect considerable sav-

ings in energy consumption. Michael Moser, senior manager

in the energy research section at the Swiss federal office for

energy, reckons about 10 to 15 percent energy savings are

possible. The technology is available today.

The considerably bigger challenge will be the organisation of

future power transmission networks between power stations

and consumers. In the future, a multitude of small and medi-

Max Renggli is CEO of Renggli AG in Sursee. Founded in 1923 by

Gottfried Renggli in Schötz, the company now has over 130 employ-

ees and is a market leader in Switzerland for wood construction. No-

table in the area of Minergie-houses, Renggli AG has made a mark as

an international pioneer and standard bearer. Renggli puts into effect

innovative, top-quality wooden constructions in modern architecture

and builds sustainable living and work spaces for the needs of the

2,000 Watt Society. In the process, his supreme maxim is to save

energy, preserve resources and still meet humans’ comfort needs.

Renggli has been awarded numerous prizes for sustainable economic

management.

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MySwitzerland.comWith over 37’000 miles of signposted trails to choose from, Switzerland is the ultimate hiking destination for all. For those enchanted by the breathtaking sight of alpine splendor while enjoying a cheese specialty served in a quaint mountain inn. Or for those who simply delight in the beauty of nature to soothe body and mind. For the best in hiking tips, visit MySwitzerland.com or call us toll-free 1 877 794 8037.

We do whatever it takes to make your hiking vaca-tion perfect.

FLYING, SWISS MADE–SWISS.COM

131_09d_02_ins_world_future_energy 1 12/21/09 1:42:48 PM

The World Future Energy Summit 2010

Swiss Exhibitors

24 25

How would you define innovation in wood construction?

Max Renggli: For me, innovatio is not always about inven-

tion. Rather, it is an intelligent combination of different ideas

to generate additional value for stakeholders. To be innovative

is also to scrutinise traditions and to create new potential for

the future.

Which innovations have taken hold recently in wood

construction?

Wood construction has gone through a large transition in Swit-

zerland in the last ten years. The industry has succeeded in

finding acceptance in the market for wooden houses again.

Now, even multi-storey buildings are technically possible,

wooden constructions are the forerunners in energy efficiency

and industrial prefabrication allows very short implementation

times.

What are the arguments in favour of wood as a building

material?

Wood is a fantastic building material. It possesses very good

static values, is CO2 neutral and completely recyclable. It also

has very good heat insulation benefits for building houses. It

would be irresponsible not to use wood as a resource, as it

grows outside our doorstep without needing any technical

energy.

Which principles are closest to your heart?

Construction is always about the future and our responsibility

towards future generations – we need to become more con-

scious of how we deal with our resources.

Firstly, it is about choosing resources to provide energy. Solar,

geothermal, water and wind power are available to us in unlim-

ited supply. To invest in fossil fuels is very short-term thinking.

Secondly, it is preferable to use building materials like wood

and stone, which waste little grey energy. These materials

should always be able to flow back into the cycle. We need to

get away from the disposable society.

How far have you come with your company?

When we started, a conventionally built, single-family house

consumed 2,500 litres of fuel on average. Now our houses

don’t consume any fuel at all. Our energy-efficient buildings

cover their minimal energy consumption with renewable ener-

gies. Today, the decisive factor is no longer technology, be-

cause we have enough technology

and knowledge: but we must imple-

ment this correctly, and practise sus-

tainability bit by bit. Acting in an en-

ergy-efficient way means improving

quality of living. If you live in a house

that preserves energy and resources,

you simply feel better.

What is your company actually

doing to promote this thinking

with associates?

We orient ourselves completely to-

wards ecological principles. Sustain-

ability and environmental protection

are deep-seated in Renggli AG’s bu-

siness strategy. In equal measure, we

implement the philosophy of energy-efficient wood construc-

tion for residential houses, entire residential areas and also for

commercial and public constructions.

For this reason, we have garnered national and international

recognition. A lot of our time flows into the business culture

– a culture where people can develop further. It is a matter of

creating an understanding among both employees and cus-

tomers that it is possible to have living space in harmony with

the environment.

Yvonne von Hunnius

Wood pioneer is building highAfter years of swimming against the tide, he has achieved lasting success. Max Renggli, manager of the gener-al contractor and timber construction company Renggli AG, consistently builds to Minergie building standards for energy-efficiency. In Switzerland, he has assumed a pioneering role.

The non-profit foundation myclimate - The Climate Protection Partnership is an international climate protection organisation based in Switzerland.

The Climate Protection Partnership is an international climate protection initiative with Swiss

roots founded in 2002.

myclimate is well-connected globally and promotes the gathering of knowledge about CO2 reduction, raises awareness and inspires

long-term climate protection through its climate education projects. The foundation also draws upon various management tools, such

as CO2 balance sheets, CO2 reporting or a performance-management tool, to provide an optimal basis for climatefriendly decision-

making in businesses. In addition, myclimate promotes carbon neutrality via the principle of voluntary CO2 offsetting.myclimate de-

velops and supports carbon offset projects around the world that directly reduce greenhouse gases and in doing so directly protect

the climate. These projects fulfil the highest standards (CDM, Gold Standard). They not only reduce climate-impacting emissions, but

also contribute to sustainable development in the project regions.

myclimate - The Climate Protection Partnership

Sternenstrasse 12 Contact person

CH-8002 Zürich Kathrin Dellantonio

fon +41 (0) 44 500 43 50 Head of Department, Sales,

fax +41 (0) 44 500 43 51 Marketing and Communications

infomyclimate.org kathrin.dellantonio@myclimate.org

www.myclimate.org/en.html fon +41 (0) 44 500 43 54

fax +41 (0) 44 500 43 51

Daniel Küng is CEO of Osec, the official Swiss foreign trade promot-

er. Among many other activities, Osec regularly organises a Foreign

Trade Forum with globally important personalities like former US Vice

President Al Gore (above right, 2007) and Nestlé CEO Paul Bulcke

(above left, 2009).

Switzerland’s trade and investmentpromotion at a glanceThe Swiss Business Hubs - a global network

The Swiss Business Hubs play a central role in Switzerland’s trade and investment promotion activities around the world (www.osec.ch). They are

based in the trade and economic sections of the Swiss representations (Embassies or Consulate Generals) abroad or at Swiss Bilateral Cham-

bers of Commerce. As local centres of expertise, they can be found in major markets around the world. There are currently 16 of these Swiss

Business Hubs in Germany, France, Italy. Austria, Japan, China, India, Brazil, Spain, Poland, Russia, UK, the USA, and in the GCC and ASEAN

regions. The latest Swiss Business Hub started operations in May 2007 in South Africa. Swiss companies seeking advice can either call on the

services of the Swiss Business Hub in combination with monitoring either from an Osec consultant in Zurich, or directly from the local Swiss

Business Hub.

dle East. The SMEs, therefore, enjoy direct access to major

players in the commercial, social, political, scientific and cul-

tural fields. The flexible, transparent and independent infra-

structure enables prompt client-oriented services. A strong

emphasis is put on a close collaboration with partners from

the private sector such as the Swiss Business Councils in Abu

Dhabi and in Dubai and a range of private experts through-

out the region. For this purpose Osec provides private experts

with a unique platform the so called ‹Pool of Experts› database

(www.poolofexperts.com).

Swiss SMEs entering the market of UAE, Saudi Arabia, Kuwait,

Qatar, Bahrain & Oman will receive support from the Swiss

Business Hub GCC at every stage in areas such as sourcing

information, feasibility studies, action plans, business plans,

locating business partners and business expansion. A highly

motivated team, with a variety of backgrounds, is looking for-

ward to meeting interested companies.

For further information:

Swiss Business Hub GCC

c/o Consulate General of Switzerland

World Trade Center, Dubai, United Arab Emirates

fon +971 4 329 09 99

fax +971 4 331 36 79

dai.sbhdubai@eda.admin.ch

Comprehensive services

The service range of the Swiss Business Hubs is based on Os-

ec’s «Export Step-by-Step» consulting concept and, among

other things, includes:

• Provision of information on the local market: market re

search, market clarifications and market entry analyses.

• Eliciting business deals in relevant sectors and markets.

• Support in looking lor business partners.

• Assistance in the implementation of trade fair appearances.

• Organisation of business trips.

To complement these consulting services, the Swiss Business

Hubs also team up with a range of relevant private and public

organisations and institutions such as Business Councils and

local Chambers of Commerce. Information about these net-

works is made available to Swiss companies seeking advice.

Point of contact for foreign companies

Foreign companies which are looking for business deals In

Switzerland can also get support from the Swiss Business

Hubs: they can get preliminary information about Swiss com-

panies and products, the Swiss market, and also about estab-

lishing a branch in Switzerland or becomlng the partner of a

Swiss enterprise.

Swiss Business Hub GCC with a variety of services

The ‹Swiss Business Hub GCC› offers to small and medium-

sized enterprises (SME) from Switzerland and Liechtenstein

specific services for strengthening and developing their busi-

ness relations with the United Arab Emirates (UAE), Saudi Ara-

bia, Kuwait, Qatar, Bahrain & Oman. Based in Dubai and with

offices in Kuwait, Riyadh and Jeddah (at the respective Swiss

Embassies and Swiss Consulate Generals) the Business Hub

benefits from a widespread network of contacts in the Mid- Swiss Business Hub GCC

26

Why is it important to market Swiss Cleantech abroad?

Daniel Küng: The Cleantech sector is one of most attractive

growth markets in the world. Experts take it for granted that

the Cleantech market will reach a volume of more than USD

900 billion in 2010. Worldwide investment in renewable energy

alone has quadrupled since 2004. Furthermore, Switzerland is

considered abroad as the country that lives environmental pro-

tection and has implemented the processes and laws needed

to do so. On the other hand, there are distinct gaps in the ex-

ploitation of Cleantech potential abroad. Exports of Cleantech

products and services are well below what they could be.

Osec is planning an export platform. Why?

As part of the stabilisation measures to support the export

trade, which we at Osec are putting into practice on behalf

of the Swiss federation, we and the State Secretariat for Eco-

nomic Affairs SECO have come to the view that in promot-

ing foreign trade, much more consideration should be given

to the “Cleantech” sector. This is why the project to establish a

Cleantech export platform came about.

The export platform aims to increase Cleantech exports by

networking companies, by presenting a standard market im-

age (brand) and by actively bringing together foreign demand

and Swiss supply. We are working on the basis that exports

of Cleantech products and services could be considerably in-

creased, because the trade is still very fragmented and many

SMEs fear the cost of exporting.

The Cleantech export platform will network the Cleantech par-

ties involved in Switzerland beyond industry boundaries and

will make use of synergies to create a standard and more ef-

fective image abroad.

Have there already been successes

in Cleantech?

The fact that a “Cleantech” export plat-

form is needed is demonstrated by the

success to date of the eco-town of Mas-

dar City. For more than six months, Osec

has been supporting the Swiss Village

Association (SVA), which is promoting

the establishment of a Swiss quarter in

Masdar near Abu Dhabi. Because of this

support, the SVA has been able to sign

a strategic partnership agreement with

Masdar, which will create export poten-

tial of several hundred million francs for Swiss companies.

Masdar City is a show-piece project – it is the first waste and

CO2 neutral city in the world. Masdar is therefore attracting

the attention of the whole world. If Switzerland is there from

the beginning, then this can only benefit the image of Swiss

Cleantech suppliers. Masdar City is, to a certain extent, also

a touchstone for Swiss Cleantech. If Swiss companies get in

on the ground floor, then we have also created the basis for in-

volvements in other markets. This is why it is very important for

Osec to be present and to point out the appropriate potential

for Swiss companies.

Export Platform for Swiss Cleantech Companies

Comfort and Value combined

Almost 15 million square metres of heated space in new construc-

tions and renovations are now Minergie-certified. 14,214 houses

have the basic Minergie certificate, which means there is an im-

pervious building shell, an efficient heating system, comfort ven-

tilation and other features. In more demanding categories, there

are 481 houses with Minergie-P, 54 with Minergie-Eco and 61 with

Minergie-P-Eco. The unique selling point of the Swiss Minergie

certificate: it integrates comfort and value retention with environ-

ment criteria. The additional aspect of mobility is considered by the

American certifier, Leed.

According to Ernst & Young, sustainable certification will play a de-

cisive role for over half of property investors in the future. Further-

more, it states: “Even in existing properties, investments in sustain-

ability will amortise even more quickly with increasing energy prices

and thanks to value and rental growth in future.”

The biggest Minergie project thus far was commissioned by

the real estate company Avireal two years ago in Zurich Kloten.

Marko Virant, the boss of Avireal AG in Zurich, agreed with

Beyeler. “We have saved half the energy that the first com-

missioned building needed in 1971,” he says. Almost 70,000

square metres of heated space on seven floors is now state-

of-the-art because of Minergie technology.

Minergie is increasing in value

Besides low-running energy costs, Minergie-certified buildings

also increase in value in the long term, an incentive more and

more Swiss people are recognising. In a study done by Zurich

University, buildings were analysed according to their sales

prices. It showed buyers are willing to pay seven percent more

for family houses with a Minergie certificate. One of the rea-

sons for this popularity is an efficient reward scheme. Various

large banks consider mortgages for Minergie constructions to

be more reliable and therefore give Minergie builders a more

preferable interest rate. The Swiss state, depending on the

canton, also warrants comprehensive sponsorships for Min-

ergie constructions.

Flexibility in the choice of means

One of the keys to Mingerie’s success is the ‘Minergie phi-

losophy,’ which provides targets for builders but leaves con-

struction to the respective experts on site. As for heat distribu-

tion, water has proven to be the best alternative. Water can

transport up to 3,500 times as much heat as air, which also

becomes drier as it heats up. With Minergie, the total con-

sumption of non-renewable energy to regulate temperatures,

ventilation and warm water is summarised. Thus, with experi-

ence, more efficient general solutions can be found.

Minergie shines on the international stage

Minergie also compares well with other international certifica-

tions because there is no other standard that is so prevalent

in its own market. Founder Ruedi Kriesi says: “The American

Leed is applied in many countries, but the penetration of the

American market is a hundred times less than that of Miner-

gie. Leed is a shining light with its GreenWave technology, the

German passive house with science and Minergie with the

economy.”

Proof of Minergie’s widespread market appeal can be found in

Switzerland’s second biggest retailer, Coop, which has been

offering Minergie-certified, prefabricated houses since this Au-

tumn at moderate prices. The bait: Coop assumes the heating

costs for the houses for ten years.

Yvonne von Hunnius

Switzerland doesn’t have a desert. Still, pioneers have other

challenges to face here: In summer 2009, the first energy-

autarkic chalet at 3,690 metres above sea level opened with

the Minergie certificate. Up at the Lötschen pass, where only

ibexes are at home, humans now keep their feet warm in a

chalet – without impacting the environment. The operators are

following the example of around 15 percent of Swiss home-

owners. Minergie is the most successful certificate in the world

for sustainable building. Whether for hotels, office blocks or

family homes, Minergie and its graded certificates continually

gain market share.

High-tech in heady heights

In the chalet, Minergie’s three main advantages are clear: it

is unique worldwide in combining energy-efficiency, comfort

and value retention. In addition to an all-around modernisa-

tion, now comprehensive insulation, a co-generation unit with

heat production, solar panels, comfort ventilation, photovoltaic

modules and a wind turbine are being used high above the

Swiss clouds. All these improvements guarantee environmen-

tally friendly energy independence. On top of that, visitors ben-

efit from insulation technology that eliminates draughts. Lastly,

it is almost certain the Lötschen pass chalet will still offer peo-

ple protection in the alpine world in 50 years’ time.

More investment is quickly amortised

One of Minergie’s founders, Ruedi Kriesi, explains that Min-

ergie’s success derives predominantly from its appeal to

residents, investors and the environment. “Since the resident

also benefits from additional comfort, I don’t need to demand

a premium for the environment, but instead I can sell him an

advantage. That makes it possible to incorporate industry, be-

cause it is easy to do business with Minergie.”

Minergie-certified buildings cost two to ten percent more than

non-certified structures. But Franz Beyeler, manager of the

Minergie association, has had a positive experience with those

additional expenses. “Because of the low-energy consump-

tion alone, the additional costs are amortised after about seven

years,” he says.

Happiness at home begins with Minergie

The most successful certificate in the world for sustain-able building comes from Switzerland: Minergie guaran-tees energy efficiency, comfort and value retention. But it still allows builders the freedom to be their best.

More information on www.minergie.ch

Gilbert Ligner is the Head of Global Operations of Environmental

Safety and Testing Services in Ciba Expert Services. Ciba, headquar-

tered in Basel, is part of the German chemical company BASF. Ciba

Expert Services offers independent knowledge in a wide range of in-

dustries.

www.cibaexportservices.com

30 31

reduction of either waste or carbon

emissions or both.

Your company has its roots in the

chemical industry. What can you

offer chemical companies?

It is no secret; after the steel and ce-

ment industry, the chemical industry

produces a considerable amount of

emissions. That’s why it is so impor-

tant that they fully commit to reduc-

ing these emissions.

With our expertise, we can demon-

strate to chemical companies, and

also companies from other indus-

tries, where and how they can op-

timise their processes and thus do

more for climate protection.

What contribution can new materials make towards re-

source efficiency in general?

Thanks to material innovation, it is possible today to reduce

environment impacts. There are materials that need less en-

ergy even when being produced and others that are lighter

and therefore consume less energy – when being transported,

for example. That is why more and more car parts traditionally

made of steel are being replaced by synthetic materials. Gen-

erally speaking, using more efficient materials can contribute

to the reduction of costs.

Yildiz Asan

You advise international companies in environment pro-

tection and safety. How seriously do companies take

the environment these days?

Gilbert Ligner: Basically, there are two types of companies.

Some only do enough to fulfil the minimal legal requirements.

Others go further and take measures to protect the environ-

ment and prepare for the future. This second group prepares

itself in good time for foreseeable legal changes and takes

action accordingly in its own business. Equally, they thereby

benefit from the fact that, apart from saving running expenses,

they also improve their image.

How can companies increase their efficiency in con-

suming energy and resources?

There are various possibilities here. As a service provider, we

first analyse how the company is doing with regards to envi-

ronmental protection. We basically assess if all legal require-

ments have already been implemented and determine if the

business has set any further environment targets.

If there are such targets, then we help the customer with pro-

fessional advice. By using software-supported simulations,

which work out energy consumption or waste flows, for in-

stance, we quickly assessed where changes need to be ap-

plied. On the basis of this data, the main environmental effects,

aims and programmes for the continual improvement of the

company’s protection of the environment can be analysed and

developed.

What role can Ciba Expert Services play in this?

The requirement for functional environmental management is

comprehensive knowledge of the environmentally relevant as-

pects of the company. Our experts support companies in de-

termining these aspects. The structure of responsibilities and

the legal conformity of processes and procedures are com-

piled systematically and recorded in a report. Then our advis-

ers draw out schemes that lead to the continual improvement

of environment rating.

Where have Ciba Expert Services helped to improve ef-

ficiency?

We have examined the consumption of resources in phar-

maceutical and chemical companies, for example. Then we

asked ourselves the question: “What does a manufacturing

facility generate in emissions and waste when making a prod-

uct?” The next step was to introduce measures that led to the

Efficiency helps to sink costsUsing energy and raw materials efficiently is in every company’s interest. This approach helps reduce costs and, at the same time, improves one’s corporate image. Ciba Expert Services supports companies worldwide in their quest to enjoy the many benefits of reducing their environment impact.

The World Future Energy Summit 2010

Swiss Exhibitors

3S Industries AG - Leading Technology for Solar Energy 3S Industries AG is the world’s leading provider of manufacturing solutions for Photovoltaic Solar Mod-

ules. With its three subsidiaries, Somont, 3S Swiss Solar Systems, and Pasan, 3S Group counts on

in-house expertise in all key technologies of module manufacturing. With the automatic string soldering

machines from Somont, the laminating lines from 3S Swiss Solar Systems and the testers from Pasan,

customers around the globe produce solar modules whose performance, useful life, quality and output match the highest demands.

The range encompasses individual machines as well as turnkey production lines with varying degrees of automation. Production

installations from the solar concern guarantee stable, reliable processes, a high throughput and outstanding product quality with low

wastage and high up-times.

At a glance:

• Turnkey production lines • String-soldering and Lay-up equipment • Laminating lines

• Cell testers, sorters • Module testers • Know-how transfer • Certification Support

3S Industries AG Contact person:

Schachenweg 24 Dr. Anja Knaus, Head of Corporate Communications

CH-3250 Lyss fon +41 (0)32 391 11 11

www.3-s.com anja.knaus@3-s.ch

Meyer Burger Technology Group - The expert in photovoltaic

Meyer Burger Technology Ltd is a leading supplier of hightech slicing and automation systems for wafer

production and of measuring and handling systems for cell production.

The machines, competences and technologies of the different companies in the group are used in the

solar industry (photovoltaics), semi-conductor and optical industry. The thinnest wafers made from silicon,

sapphire or other crystals are required in these three markets to manufacture solar modules, switching

circuits or high-performance LEDs. The group’s core competences are made up of a whole range of production processes, machines

and systems that are used within the value chain in the manufacture of high quality wafers. The comprehensive range of products

is complemented by a worldwide service network with wear and tear parts, consumables, re-grooving service, process know-how,

servicing, after-sales service, training and other services. As a globally active company, the group is represented in Europe, Asia and

North America in the respective key markets.

Meyer Burger has its headquarters and the production facility of Meyer Burger Ltd in Switzerland, while the group companies, Meyer

Burger Automation GmbH, Hennecke Systems GmbH and and AMB Apparate + Maschinenbau GmbH, have their headquarters

and production facilities in Germany. Diamond Technologies Inc. has its headquarters in Colorado Springs, USA. The group also has

subsidiaries and own service centres in Germany, Norway, China and Japan, which all are represented by its own staff on-site.

Meyer Burger Technology Ltd

Postal address: Invoice adress: Contact person:

Allmendstrasse 86 Grabenstrasse 25 Werner Buchholz

CH-3600 Thun CH-6340 Baar w.buchholz@meyerburger.ch

Mbinfo@meyerburger.ch www.meyerburger.ch fon +41 33 439 05 06; fax +41 33 439 05 10

We want your computer

Worn out computers and TVs are taken back free of charge in Switzer-

land. Since 1994, when buying an electric device, the consumer has

also paid for its disposal, with the advanced recycling fee – 7 US dol-

lars for a computer, 7 US cents for a mobile phone. Switzerland was

the first country where electronic devices could be given back to the

retailer for free in this manner. This is a recipe for success, according

not only to the eight Swiss recycling companies, but also to the en-

vironment organisation Greenpeace. Now, 85 percent of devices are

disposed of professionally in this way. Toxic parts, such as television

tubes containing lead, or batteries containing cadmium, are removed

manually. Whatever is valuable is reused, including copper, iron and

nickel. The only Achilles’ heel is the mobile phone, of which only 15

percent are re-used. Recyclers are very interested in mobile phones,

as they contain rare materials like indium.

32

could be deposited safely. That was the equivalent to “revo-

lutionising the waste industry”, says Hans-Peter Fahrni, head

of the department for waste and raw materials at the federal

environment office. Practical implementation of those goals

needs time, however. Still, the result from the past 20 years

is impressive. Since the year 2000, no more urban waste has

been deposited directly in landfills. About half is burnt in Swit-

zerland’s 29 waste incineration plants, and the energy released

in the process creates electricity or heat. The terrible polluters

have become power stations.

These power stations produce both electricity and heat. Waste

produced 1400 GWh of electricity in 2008, roughly double what

it produced only ten years ago. But it is still a minor source of

electricity, satisfying only 4,4 percent of Swiss electricity de-

mand. However, waste is the main source for district heating in

Switzerland. It delivered 2900 GWh in 2008.

The key to the success of the new waste model was bringing

in the ‘polluter pays’ principle. Charging money for each rub-

bish bag has considerably contributed to record recycling lev-

els for glass and paper. Production processes were designed

to be more environmentally friendly and problematic materials,

like mercury, have been eliminated. Disposal solutions tailored

to specific conditions have been de-

vised for various waste types. Thus,

for aluminium cans, plastic drinks

bottles or electronic devices, there

is an advanced voluntary disposal

charge that is added to new prod-

ucts’ price tags, while state-enacted

fees are levied for waste glass. The

system has proven to be a success.

In the process, the cooperation be-

tween private and state powers has

also been successful, whereby pub-

lic welfare always has priority. For,

according to Hans-Peter Fahrni, “only if the state provides the

general framework, will the regulated treatment of waste be

guaranteed in the long term.”

Optimisation still possible

But it is not for free. The 45 US cents spent everyday per

person for waste management corresponds to the value of

two text messages. Today, after two decades of large invest-

ments, the costs per person are back to a level below that at

the end of the 1980s. Despite the waste system’s considerable

progress, now is not the time for it to rest its laurels. Future

challenges won’t be won’t be about increasing efficiency, but

rather expanding the operational sphere of the waste industry

to the entire life cycle of a product. Only this way can we fur-

ther reduce the strain on our resources without affecting our

quality of life.

Urs Fitze

tories that apply to about two-thirds of Swiss communities and

towns. The contracts dampen the effects of price fluctuations

in the wastepaper market, says Bukowiecki. Wastepaper and

cardboard recycling is a success story: producers recycle 77.2

percent of the approximate 1.65 million tonnes of waste pa-

per accumulated annually. That rate is all the more astonishing

since, in Switzerland’s typically federal approach, practically

every community has its own disposal route. Sometimes, par-

ticularly in rural areas, dedicated clubs or schools collect the

wastepaper. Sometimes it’s the city removal service. Some-

times it’s a private contractor who collects wastepaper on the

council’s behalf.

“Revolutionising the waste industry”

The success story started a quarter of a century ago. At that

time, special waste was deposited without serious constraints,

recycling reusable waste was in its early stages, and waste

incineration plants were terrible polluters. From the mid-1980s,

waste disposal reoriented itself. It could no longer be only as

cheap as possible. It had to be environmentally sustainable

as well. Waste was to be either recycled or treated so that it

The financial crisis has impacted the Swiss waste industry.

“We were quite used to fluctuations already, but there has nev-

er been a collapse like this,” says Martin Baltisser, manager of

the organisation of steel, metal and paper recycling (VSMR).

Baltisser says prices were still hitting record highs in summer

2008. Then the market plummeted. When the crisis came,

customers could barely get rid of scrap. With wastepaper, it

wasn’t much better. “We are in the middle of the worst crisis for

at least 20 years”, says wastepaper trader Daniel Griesser, a

member of the VSMR board. However, Baltisser still harbours

no fears about future prospects for the private waste industry

in Switzerland. “For the recycling branch in general, I still see a

positive outlook in the middle and long term.”

“Everything running as usual”

Thus far, the difficult situation has barely touched waste supply

chains from personal homes, industry and trade. Low-value

wastepaper is still being collected, for example. “Everything

continues to run as usual”, reports Alex Bukowiecki, manager

of the communal infrastructure organisation. The maintenance

of demand lies in long-term removal contracts with paper fac-

Waste is valuableEveryday, the Swiss waste industry costs around 45 US cents per person. The gains are significant: about half of Swiss municipal waste is recycled. As a result, the environment impact of waste has dropped considerably.

Claude Béglé is president of the board of directors of the Swiss

Post.

The World Future Energy Summit 2010

Swiss Exhibitors

34 35

Is the Post a green company?

Claude Béglé: As one of the biggest transport and logistics

companies, the Post knows that it has a social duty to do

something for the environment. That is why the Swiss Post

has defined sustainability as one of its company values.

So how does the Post implement sustainability?

We have joined the climate protection programme of PostEu-

rop, a European postal company association that obliges its

members to reduce their carbon emissions by 10 percent be-

tween 2007 and 2012. In 2000, we defined environment tar-

gets for 2010 that are oriented to the SwissEnergy programme.

They are more ambitious than the Kyoto Protocol.

How are you doing with these targets?

Since 2000, we have managed to reduce our carbon emissions

by around 10 percent. For example, we set to reduce heat by

10 percent, and we have surpassed that. Our water consump-

tion has decreased by more than 40 percent, even though we

only aimed to stabilise that level in 2000. Since 2008, we have

been drawing 100 percent of our electricity from water power.

And where are there some difficulties?

We sought to reduce petrol consumption by 8 percent, despite

how we are constantly expanding our post van network of

more than 10,000 kilometres. We will probably fail to reach this

target. However, you have to consider that, with the expansion

of this public transport service, we create the possibility for pri-

vate people to do without their cars. We have also converted to

electric scooters and gas vans to deliver letters and packages.

And 80 percent of the kilometres driven by our fleet of about

2,000 post vans in 2008 were with particle filter vehicles.

More than 10 years ago, you named so-called environ-

ment coordinators. What do they do exactly?

We have an environment coordinator in every area. He analy-

ses which measures can be taken to make our business ac-

tivity more ecologically sustainable. The effects and costs of

the measures are compared and the best solutions are imple-

mented. This is decisive, as sustainability is a vast concept but

it is best made up with many small pieces.

Can you give an example here?

We determined how our employees get to work and established

that, in total, they commute 1.3 million kilometres daily, half by

car. So we made the general subscription for the SBB (Swiss

train network) 20 percent cheaper for

our employees. The 1,600 trainees

throughout Switzerland even get it

for free. The half-fare travel card is

free for all Post personnel.

The Post is active in 23 countries.

What can other transport and lo-

gistics companies learn from the

Post?

We prove that it is possible to live

and breathe sustainability and still

be profitable. For example, energy

efficient buildings are worth it in the

long run. It pays off not just to build

cheaply for the moment, but to think

long-term. In countries like Switzer-

land, where a large proportion of en-

ergy is produced with water, it is sensible to turn to electric ve-

hicles. That could also be a good idea for southern countries,

where the sun can be used as a source of energy.

Even in countries where there is an abundance of oil?

Yes, oil will not last forever. We have to look for alternatives

now, not just because of the greenhouse effect.

Can the Post really afford this ecological sustainability?

Yes, sustainability is a moral duty for the Post. We are not just

a company that has to be efficient and profitable. We are a part

of Switzerland. We are expected to set a good example both

economically and ecologically, and with good reason. Besides,

you can already save money with sustainability, and it will be

even easier to do so in the future.

Will the Post join Swiss Cleantech, which aims to make

Switzerland a pioneer in the Cleantech sector?

The Post is very interested and welcomes this organisation,

just like the economy minister, Doris Leuthard. We have not yet

decided on whether we will become a member.

Markus Binder

Sustainability brings efficiencyAn efficient economy needs efficient postal services. In this regard, the Swiss Post is an important pillar of the Swiss economy. It focuses on efficiency and sustainability, rather than simply providing a cheap service.

« We prove that it is possible to live and breathe sustainability and still be profitable. »About Oerlikon Solar

Oerlikon Solar offers field proven equipment and end-to-end manufacturing lines for the mass

production of thin film silicon solar modules. Engineered to reduce device cost and maximize

productivity, its end-to-end solutions are fully automated, high yield, high uptime, and low maintenance.

The production lines are complete systems, yet modular and upgradeable in both throughput and process technology. As a global

leader in thin film PV technology, the company provides its customers with extensive experience in both amorphous and high-effi-

ciency Micromorph® tandem technology.

Oerlikon Solar is ranked “global number one solar turnkey line supplier” by VLSI and has been named winner of the 2009 CELL

AWARD for the ”best technical product for thin film module manufacturing” as well as winner of the 2009 Solar Industry Award.

Oerlikon Solar is headquartered in Switzerland, has over 750 employees in 13 locations world wide and maintains sales and service

centers in the USA, Europe and China, Taiwan, Korea, Singapore and Japan.

For more information, please visit www.oerlikon.com/solar

Swiss Art Gate UAE - FZE - Building bridges among cultures by ensuring their individual values and traditions.

Swiss Art Gate UAE aims to foster and promote dialogue and mutual understanding across different seg-

ments of society of the Western and the Arab World. Swiss Art Gate UAE was founded in July 2008 as

the first Swiss cultural platform provider in the United Arab Emirates with the aim of planning, organizing

and implementing:

· Cultural exchange programs between the Western and the Arab World

· Public events in the domain of art, culture, education and sports in the UAE

· Corporate events for leading UAE based companies in general

HIGHLIGHTS:

Swiss Art Gate UAE, under the patronage of the Consulate General of Switzerland, initiated the Swiss Days Dubai 2009 which is to

be a regular annual cultural event with highly qualified musicians and performers from Switzerland.

The Formula One photo exhibition ‘F1 Photo Trophies’ with two Swiss F1 photographers, Daniel and Sepp Reinhard, at Emirates

Palace Abu Dhabi was the highlight of the events organised by Swiss Art Gate in 2009. Workshops have been organized at Zayed

University and Higher College of Technologies, Abu Dhabi and the Dar Ibn Al Haytham for Visual Arts, Al Bastakiya, Dubai.

Swiss Art Gate UAE - FZE

Kurt Blum fon +971 7 244 43 14

P.O. Box 450510 Dubai - UAE fax +971 7 244 74 54

www.swissartgateuae.com Mobil +971 50 225 17 83

Car sharing – a success story

Users of public transport sometimes need a car as well. The enterprise

“Mobility” has developed a new model for this. It began in 1987, when

eight people formed a cooperative, and procured a car together. In

1990 there are already 550 people from two cooperatives sharing 39

cars. Ten years later the cooperatives, which call themselves „Mobility

CarSharing Schweiz“ after a new merger, have 100 employees. Today

the enterprise disposes of over 2,250 cars at 1,150 locations in 430

localities in Switzerland. There are ten different car categories on offer,

so that the customer can choose the most appropriate for every trip

purpose. Thanks to modern technology, the Mobility car sharing sys-

tem is easy and fully automated; it works around the clock and there

is self-service via internet or telephone.

36

expected to be in use by the end of 2017. This pioneer work of the 21st

century will lead to a marked improvement in travel and transport possibili-

ties in the heart of Europe. Already in 2007, the Loetschberg base tunnel

from the Bernese Oberland to Valais with a length of 35 kilometres was

opened.

Zurich airport has also achieved world fame. Thanks to its excellent con-

nections, 60 per cent of airline passengers travel to the airport by public

transport. According to the federal department for environment, transport,

energy and communication, this is the third highest figure worldwide.

Climate and environment-friendly

Motorised mobility is energy-intensive. This also refers to the train, bus,

tram or trolley bus. However, with regards to passenger kilometres, the col-

lective forms of transport are far superior to cars and air traffic in their ef-

ficiency. The difference between the regional train and the average car be-

comes more apparent, when one examines the climate intensity instead of

the energy consumed. Referring to CO2, the electric driven vehicles used

in public transport have extremely low effects on the climate. To a large

extent, they consume CO2-free energy from water and nuclear power, but

also electricity from fossil sources in international commutation. The SBB’s

electricity consumption comes 70 per cent from water power, and 30 per

cent from nuclear and fossil power stations.

Public transport in Switzerland is mobility with gold status – and one of the

requirements for Swiss prosperity.

Nathalie Schoch

Mobility with Gold StatusMobility is an important part of modern life. However, it costs space, energy and time. In part, Switzerland’s prosperity is due to its tight-knit network of public transport. It is the country with the highest density of trains throughout the world.

The public transport of Switzerland has a good reputation for

good reason: it conserves the environment, and is safe and af-

fordable. It not only stands out due to its tight-knit cross-linked

synchronised timetables for connecting trains, but also due to

its reliability, punctuality, modern vehicles and transparent pric-

ing. Besides the railway system, the bus network is also well

developed. Post cars go to the most remote spots. The yellow

vehicles, of which there are over 1800, cover a distance equiv-

alent to five earth circumnavigations every day. From Bern you

only need two hours to get to the foot of the Matterhorn.

The Swiss national railways (SBB in German) have expanded

the transport network to about 3,000 kilometres in the last few

years and increased the number of trains to 9,000 per day. In

total the Swiss transport network commands 26,379 kilome-

tres und 26,079 stops, so on average it is one kilometre to

the next stop. The high train density means that there is only

little leeway to expand on capacity. Even for major events,

construction work and disruptions there is barely any back-

up capacity available. The situation is further aggravated as

freight trains have to operate on the same lines. Route turn-

offs without crossroads at important junctions, deconcentra-

tions and additional tracks are therefore absolutely essential

in many places. This is a matter of numerous projects spread

throughout Switzerland, for which parliament has granted a

credit of 5.4 billion Swiss dollars.

The longest tunnel in the world

Also with regards to international connections, the Swiss rail-

way network is linked with neighbouring countries at many

places. For example the north-south railway Basel-Chiasso/

Domodossola which forms an important branch of the trans-

European transport network. And with the AlpTransit Gotthard,

a future-oriented flat railway will emerge through the Alps. The

base tunnel at the Gotthard is the heart of the new rail con-

nection. With 57 kilometres, the longest tunnel in the world is

The train is a clever move: be it a banker, manager, member

of parliament or an employee – in Switzerland professionals

of all different careers use public transport. It is the way to get

to the office or work place faster and more relaxed than going

by car.

Largest train density in the world

On average, every person in Switzerland travels 2,422 kilome-

tres by train per year. The small country thus tops the world

ranking of public transport users; Japan lies in second place

with 2,010 kilometres. This has been confirmed by current data

from Litra, the Swiss information service for public transport.

One of the reasons for this intensive usage is the wide range of

services. Every day, on average more than 93 passenger trains

run on each kilometre of the Swiss train lines. This shows Swit-

zerland to have the largest train density in the world, followed

by Japan with 75 trains. In Europe only Holland comes close

to using its network just as intensively, whilst the German and

the Austrian railways account for nearly 50 passenger trains

per day and network kilometre.

Felix Zurbriggen has been Saas-Fee’s council leader since 2002.

With its 1700 inhabitants, Saas-Fee is one of Switzerland’s best-known

tourist destinations. It lies on a plateau in the Saas Valley at 1,800 me-

tres above sea level, and is surrounded by a dozen mountains over

4,000 metres in height. The highest of these is the Mischabel massif,

which reaches 4,545 metres. Tourism started in Saas-Fee as far back

as in the 19th century, predominantly from English visitors. The first

hotel was opened in 1881, and now there are around 60 hotels. To-

gether the ski pistes come to a length of about 100 kilometres.

The World Future Energy Summit 2010

Swiss Exhibitors

38 39

Swiss Business Council

The Swiss Business Council (SBC) is a non-profit organisation, licensed by the UAE Chamber

of Commerce & Industry, and established in 2000. The SBC works closely together with the in-

dependently managed branch in Dubai and offers joint membership categories, where members can benefit from broth Council’s

networking platforms. Since its creation, the SBC has been successfully representing the interests and supporting the activities of

companies and individuals connected to the UAE and Switzerland.

The mission of the SBC is to provide a platform which allows international business executives with an interest in Switzerland’s social

or economic environment to identify, asses and develop opportunities related to their bi-lateral activities as well as Swiss entrepre-

neurs and executives to profit from local experiences, networks and synergies.

One of the main objectives of the SBC is to support commercial and personal relationships amongst its members, provide valuable

networking opportunities and to promote economic, social and cultural relations between the UAE and Switzerland.

The SBC is a lively and stimulating forum of diverse interests and has a constantly expanding membership ranging from UAE National

corporations through Swiss multinationals to individual private members.

Swiss Business Council, Abu Dhabi

PO Box 6390 Contact person:

Abu Dhabi Susanne Baumgartner, Executive Director

www.swissbcuae.com fon +971 2 445 82 65

fax +971 2 445 82 66

swissbiz@emirates.net.ae

Swiss International chocolate - The Swiss Chocolatiers of the Dessert

We manufacture freshly hand made Swiss chocolates, made in UAE with lots

of passion, pleasure by Swiss chocolatiers. Our products do feature an Interna-

tional Line called the Classic Line, a more Arabic line called the Taste of Arabia

and a Sugar Free Line called the .DOT line. The Winter Collection which is a limited Edition features

Ginger Bread, Lemongrass and Lime Leaf, Fig and Star Anis as star chocolate flavours. We do cater for

Corporate Clients, Luxury Hotels, Palaces, Airlines, Selected Boutiques and do tailor our products to the

needs of the clients. Regular inventions, creations and Collections are brought on the market to delight

and surprise our clients throughout the year.

Swiss International Chocolates LLC

Al Jazeera Al Hamra

P.O. Box 6485

Ras Al Khaimah, UAE

www.chocolat.ae

Contact person:

Daniel Hutmacher, Managing Director

daniel.hutmacher@chocolat.ae

fon +971 7 244 49 84

fax +971 7 244 49 85

The pearl of the Alps does without carsSaas-Fee lives off tourism. The borough in the canton of Wallis near the Italian border fully backed sustainability right at the outset. It has always been free of cars. And the first hotel to fulfill the Swiss Minergie energy standard is in Saas-Fee. Now a district heating system is set to make the place less reliant on oil.

Saas-Fee has been car-free for decades. What have you

experienced from this?

Felix Zurbriggen: Saas-Fee was only connected by road in

1951. At that time, the borough decided to keep the place

free of cars. That was a very wise decision. Our visiting guests

experience something different from what they are used to at

home. It is blissfully quiet here and there is no smell of fumes

in the air. The guests can come right up to the village by car,

and any luggage is then brought into the hotel or chalet with

electromobiles. In Saas-Fee you can easily reach almost eve-

rything on foot, and for larger distances we have a ski-bus.

Is the lack of cars the only example of sustainability?

No, it was merely the foundation. In 1996 Saas-Fee joined the

network of boroughs “Alliance in the Alps”. These boroughs

have got together to implement the aims of the Alps conven-

tion: protection of the natural space and support of sustainable

development in the Alps. In 2001 it became a model for the

environment. Saas-Fee has also been distinguished with the

quality label “Energy city” for employing an ecological energy

policy. We are planning a district heating system with which oil

is to be replaced by wood pellets as a heating fuel. We also try

to sparingly use the limited resource of space, and we limit the

number of secondary residences.

Do the hoteliers contribute to these initiatives?

They go along with it and really help. That’s why the first Min-

ergie hotel in Switzerland is in Saas-Fee: the Hotel Ferienart.

We have also built apartment blocks to Minergie standard. The

public is very aware of topics concerning sustainability.

The Saas Valley is called the pearl of the Alps. Why?

A pearl is surrounded by a shell and the Saas Valley is sur-

rounded by four-thousand-metre high mountains. That must

be the reason for the name.

Is Saas-Fee affected by climate change?

Saas-Fee is quite high up. That is the reason why we have been

more or less spared thus far. However the glaciers in Saas-Fee

are melting more quickly than before. The snow line is also

increasing. We will have to take this into account in future.

Are you increasingly relying on summer tourism?

We have never neglected summer. In future we will be sure to

improve in this area. We will also look to further expand our

winter range.

Where do the guests come from

in Saas-Fee?

A large part comes from Switzerland.

Many others come from Great Brit-

ain, Germany and the Benelux coun-

tries. A smaller number comes from

overseas, Russia and Japan.

Would you like to attract more

guests from the Gulf region?

Yes, that is an interesting segment of

guests that we would like to work on

in future.

At Abu Dhabi the eco-city Masdar

is currently being built, equally car-free and oriented to

sustainable development. Are there any lessons learnt

in Saas-Fee that could be useful to Masdar?

You can always learn from experience. One topic is certainly

how to get by without cars; and there is also useful experience

in the energy area. Fundamentally, it is important that sustain-

ability is really lived, and this starts with sensitising the public.

People have to want to live ecologically for it to work.

Is sustainability a burden or good business?

Sustainability is good business. That rings even more true to-

day, as more and more people are sensitised to sustainability.

A sustainable mindset leads to an improvement in quality.

How do the holiday guests react to the efforts that Saas-

Fee and its hoteliers undertake in the matter of ecology?

The guests react positively to these efforts as they lead to

keeping nature intact.

Steffen Klatt

Division FAIRSPACE

The World Future Energy Summit 2010

Swiss Exhibitors

40

The World Future Energy Summit 2010

Swiss Exhibitors

Solar Impulse – Around the world in a solar airplane

In a world depending on fossil energies, the Solar Impulse project is a paradox, almost a provocation: it aims to have an airplane

take off and fly autonomously, day and night, propelled uniquely by solar energy, right round the world without fuel or pollution, an

unachievable goal without pushing back the current technological limits in all fields.

Bertrand Piccard, well known for his first non-stop round-the-world balloon flight in 1999 initiated the project 10 years ago. He leads

the Solar Impulse together with André Borschberg, engineer and former pilot of the Swiss Air Forces. Solar Impulse achieved the

construction of its first prototype airplane which flew for the first time at the beginning of last December. It has the wingspan of an

Airbus A340 (63,40 m), the weight of a family car (1,600 kg) and the power of a scooter (40 HP).

The plane will achieve day and night flight in 2010 and will attempt the crossing of the Atlantic in 2011. The round the world flight is

planed for 2012, with five stopovers. Each flight leg will last around 5 days. The project has a budget of 70 M Euros funded by part-

ners, foundations and private persons.

Solar Impulse SA

Scientific Park – C, EPFL

CH-1015 Lausanne

www.solarimpulse.com

Contact person:

Phil Mundwiler, Head of media and external communication

phil.mundwiller@solarimpulse.com

fon +41 (0)21 693 89 35

Mobil +41 (0)79 570 14 94

T-LINK is specialised in. EXPO SERVICE . TRADE FAIR MARKETING . EXPORT PACKING . INDUSTRIAL and PROJECT FREIGHT FORWARDING

Our EXPO SERVICE contains international exhibition freight forwarding, project manage-

ment for joint pavilions as eg. «SWISS Pavilions» and road shows. T-LINK is the Swiss

Agent for various shows and the official representative for “Deutsche Messe Hannover”

in Switzerland.

From smaller machines up to heavy-lift cargo our PROJECT TEAM plans and coordinates

your transports of any kind. In our packing facilities next to Zurich Airport and in Maienfeld

we are specialised in EXPORT PACKING including a.o. high tech corrosion protection.

20 years of experience is your guarantee for a suitable handling of your packing and

freight forwarding needs.

We provide our clients with a reliable time and money saving “ONE-STOP-SHOPPING”.

T-LINK MANAGEMENT LTD

Kirchstrasse 42 Contact persons:

CH-8807 Freienbach Carl A. Ziegler

fon +41 (0) 43 288 18 88 Viviane Mor

fax +41 (0) 43 288 18 99 fairspace@t-link.ch

www.t-link.ch

41

Zehnder, a synonym for a healthy and energy-efficient indoor climate

Zehnder is the leading provider for heating, cooling and ventilation system solutions. With its headquar-

ters based in Gränichen, Switzerland Zehnder has production sites, development centres and sales com-

panies in more than 19 countries.

The ventilation systems including heat pumps and low temperature radiators are focussing on be-

ing energy efficient and therefore especially suitable for meeting the Swiss Minergie standards.

In domestic heat recovery ventilation, Zehnder is leading in the world. The counter flow heat ex-

changers give the Zehnder units the highest efficiency achievable without doing concessions to the

indoor comfort. In hot climate Zehnder heat recovery will ensure continuous cool fresh air and can

drop the demand for cooling by 50%. Zehnder Comfort ventilation is standard equipped with filter-

ing G4-F7. These filters keep pollution and dust outside thus ensuring a healthy indoor climate.

In meeting the Minergie standard –optimum energy efficiency and maximum comfort - the

Zehnder Comfort ventilation plays an essential part.

Zehnder Group AG

Moortalstrasse 1 Contact person:

Postfach Bert Schinkel Tel. +31 38 429 69 11

CH-5722 Graenichen Regional Manager Middle East & Asia/ Pacific Fax +31 38 422 56 94

fon +41 62 855 15 00 Zehnder Group Direct +31 38 429 67 31

fax +41 62 85515 15 Lingenstraat 2 Mobile +31 6 135 83 750

www.zehnder.eu 8028 PM Zwolle; P.O. Box 621 bert.schinkel@zehndergroup.com

info@zehndergroup.com 8000 AP Zwolle - The Netherlands

Alpine Village consists of chalets, guesthouses and a Swiss

speciality restaurant - all traditional and sustainable, in the

pristine village of Saas Fee, the ‘Pearl of the Alps’ on 1’800

meters above sea level (with slopes as high as 3’500) offering all-year skiing adventure on

beautiful glaciers. Soon, Alpine Village will come all the way to Abu Dhabi. It is earmarked

as the only traditional Swiss restaurant and guesthouse in Masdar City’s Swiss Village.

www.alpendoerfli.ch

MAXMAKERSTM

Swiss Village Association: Sponsors and Strategic Partners *43

Swiss Village – The Swiss zone in Masdar

The Swiss Village is to be located between the Institute of Sci-

ence and Technology and the central administration building

in the heart of Masdar. The Swiss Village is to offer a balanced

mix of uses with offices, research labs and light manufactur-

ing facilities, restaurants and shops, a Swiss business hub, a

Swiss private school, apartments as well as the Swiss Em-

bassy and an embassy residence. And everything is “Made in

Switzerland” – designed by Swiss architects and designers,

built by Swiss companies to Swiss quality and Minergie stand-

ards. The Swiss Village is supported at the highest political

level in the UAE and Switzerland.

Being located in the Swiss Village offers Swiss companies

several advantages: they gain an ideal business hub for open-

ing up the UAE and other Gulf regions. At the same time, they

benefit from a gain in reputation by participating in a pioneer-

ing project in the field of sustainability and they benefit from

the know-how and from the publicity that will result from this

leading location for Clean Tech & Services. The government

of Abu Dhabi has also declared Masdar to be a “Free Zone”.

This guarantees exemption from taxation as well as absolutely

no restrictions on foreign ownership or on the repatriation of

profits and capital.

The Swiss Village is being realised in the first construction

phase of Masdar – the opening is scheduled for 2011. As it

is to be built by Swiss companies, it represents a significant

order volume for Swiss industry. Contracts will be awarded for

procurement and realisation in the fields of preliminary building

structures, building technology, installa- tions, equipment, sur-

rounding area as well as furnishings. In addition, there is signif-

icant potential for Swiss companies in the other construction

zones in Masdar scheduled for implementation later on. And,

last but not least, participation in Masdar – a showcase for the

entire Gulf region – opens up opportunities for follow-up orders

throughout the region. Swiss companies that lease surface ar-

eas in the “Swiss Village” are ideally positioned for the award

of orders for product supplies and services.

Gold sponsors: Silver sponsors:

swisscleantech Association: www.swisscleantech.chswisscleantech is a Cleantech Business As-sociation, founded in 2009. It aims to sup-port the transition of the Swiss economy into a Cleantech role model.

Maxmakers: www. maxmakers.comMaxmakers provides advisory services for real estate and infrastructure projects, maximising the value of assets, minimising negative development impact.

Oerlikon: www.oerlikom.comOerlikon is one of the most innovative and research-intensive industrial groups, offer-ing among others production plants for thin-film silicon solar modules.

Osec: www.osec.chOsec is the umbrella organisation for the promotion of exports, imports and invest-ments, as well as for the promotion of Swit-zerland as a business location

Lead sponsors:

Swissmem: www.swissmem.chSwissmem is the association of the engi-neering, electrical and metal industry and associated technology-oriented sectors.

Hublot Genève: www.hublot.comHublot is a Swiss watchmaker creating luxu-ry watches. Its Big Bang model has received numerous prestigious awards.

avireal: www.avireal.com Leader in sustainable real estate lifecycle management, property development, owner representation, HVAC engineering, facility, property and business center management.

Credit Suisse: www.credit-suisse.comCredit Suisse Group is a world-leading fi-nancial services company, advising clients in all aspects of finance.

Implenia: www.implenia.comImplenia is Switzerland’s largest construc-tion and building services provider. Its core competence is construction and civil engi-neering.

Swiss Re: www.swissre.comAs one of the leading and most diversified reinsurers, Swiss Re provides reinsurance products that enable risk taking essential to enterprise and progress.

Strategic partners:

* As of the 27 th of Decembre 2009

Opi: www.opi.chThe Office for the Promotion of Industries and Technologies promotes Lake Geneva region’s economic development.

WISeKey: www.wisekey.comWISeKey is a leading information security and identity management firm that provides advanced technology and services to au-thenticate the identity of communicators, signatures, and objects during Internet transactions.

Alpendörfli: www.alpendoerfli.chChalets, guesthouses and a Swiss speciality restaurant - all traditional and sustainable, in the pristine village of Saas Fee, the ‹Pearl of the Alps› on 1›800 meters above sea level (slopes as high as 3›500) offering all-year skiing adventure on beautiful glaciers.

44 45

3S Industries AG.: www.3-s.com

Leading Technology for solar module production.

ABB Secheron: www.abb.com

Leading power and automation technologies.

ACS Solutions Schweiz AG: www.acs-inc.ch

Modern ticketing systems for public transport.

Alpine Village: www.alpendoerfli.ch

A hotel and chalets in the sunniest area of Saas Fee.

Axpo Kompogas AG: www.axpo-kompogas.ch

Heat and electricity from biological waste.

B.A.E.C.R. Architecture:

Bagno Sasso AG: www.bagnosasso.com

Interior - Bath & Wellness Architecture.

Bauwerk Parquet: www.bauwerk.com

Market leader for 2-layer parquet.

Belimo Automation: www.belimo.ch

Solutions for heating, ventilation and air conditioning.

BioApply Sàrl: www.bioapply.com

Ecological alternatives to plastic packaging and products.

Café Europe Textagentur GmbH: www.ce-sg.com

Press agency serving papers, www.nachhaltigkeit.org.

Cassani executive & specialist search:

www.cassani-kaderselektion.ch

Executive, talent and specialist search.

Chemiswiss SA: www.chemiswiss.ch

New solutions for specific cleaning problems.

Ciba Expert Services: www.cibaexpertservices.ch

Services related to chemicals and performance materials.

Citec Ingénieurs Conseil SA: www.citec.ch

Studies for urban transport systems.

Cobiax Technologies AG: www.cobiax.com

Lightweight solutions in concrete.

Detlefson Investment Advisory: www.detlefson.com

Private Wealth Management.

dl-a - designlab-architecture s.a.: www.dl-a.ch

Architecture, interior design, urban planning & development.

Dynamics Group: www.dynamicsgroup.ch

Networking, communication and knowledge management.

ecos: www.ecos.ch

Support for sustainable development projects.

Elkuch Ludwig AG: www.elkuch.ch

Individual solutions in metal sheets.

Enerec AG: www.enerec.ch

Electricity and heat made of dry biomass.

Exposition Swissminiatur SA: www.swissminiatur.ch

Overview of Switzerland in an open-air miniature park.

Foundation for Global Sustainability: www.ffgs.org

Think tank to contribute to sustainable development.

Fracht AG: www.frachtag.ch

Innovative, tailor-made logistics solutions.

Geberit International AG: www.geberit.com

Setting new trends in sanitary technology.

Global Strategic Studies Institute: www.globalssi.eu

Starting a serious environmental debating forum.

Grisser AG: www.griesser.ch

One of the leading manufacturers of solar shading products.

Groupe h – Bureau d’Etudes Intégrales SA: www.groupe-h.com

International network for comprehensive construction.

Harsch, The Art of Moving: www.harsch.ch

One of the leading moving companies in Switzerland.

hepia – Geneva University of Applied Sciences: www.hesge.ch

Training of engineers, economists and others, research.

Hilti: www.hilti.ch

Leading-edge technology to the construction industry.

Hofstetter: www.hofstetter-uwt.ch

Extracting and disposing of gases from landfill sites.

Holger & Partner Consulting / Holger Pünjer Consulting:

Holinger AG: www.holinger.com

Process, environmental and structural engineering technology.

Holbeinpraxis: www.holbeinpraxis.ch

Chiropractic and physiotherapeutic services.

Hovalwerk AG: www.hoval.com

Solutions in heating and ventilation technology.

Holzbau Renggli: www.renggli-haus.ch

Energy efficient construction in wood.

International Clean Energy Consortium: ICEC: www.icec.ch

Clean energy development, manufacturing and installations.

IGP Pulvertechnik AG: www.igp.ch

Swiss powder coating systems for architectural applications.

Inca Naturstein Design GmbH: www.incadesign.ch

Construction in natural stone.

Inch GmbH: www.inch-solutions.ch

Innovation Consulting and Project Management.

InterApp AG: www.interapp.net

State-of-the-art flow control solutions.

Isofloc AG: www.isofloc.com

Thermal insulation of roofs, ceilings and walls.

Jacquet Atelier de Signalétique: www.atds.ch

Signs and signals connect companies with the public.

JV SCHMIDLIN / FELIX: www.schmidlinllc.com

Heat and electricity from biological waste.

Kudsi Law Firm: www.kudsilawfirm.ae

Leading Abu Dhabi firm of Advocates and Legal Consultants.

KWC AG: www.kwc.ch

Sanitary ware for kitchens and bathrooms.

Lenzlinger Söhne AG: www.lenzlinger.ch

Durable and flexible access to underfloor installation.

LEONI Studer AG: www.leoni.com

High quality cables for appliance in Industry and Infrastructure.

LEP Consultants AG (Spin-off ETH Zurich):

www.lepconsultants.ch / www.lepcag.ch

Landscape and environmental planning services.

Limmat Capital Alternative Investments: www.limmatcapital.ch

Asset management focused on alternative investment.

MAG Switzerland AG: www.mag-ias.com

Machine tools and systems for the durable-goods industry.

Swiss Village Association: Members *

* As of the 24 th of December 2009

www.science-environment-consulting.com

Consulting in environment and sustainable development.

SES – Société d’Energie Solaire SA:

www.societe-energie-solaire.com

Solutions in PV solar energy, combining design and energy.

SIG (Service Industriel de Genève): www.sig-ge.ch

Electricity, gas and district heat for Geneva.

Similor AG: www.similorgroup.com

Highest level of sanitary competence.

SIS Swiss International Schools Schweiz AG:

www.swissinternationalschool.ch

Bilingual education in a multi-cultural environment.

Solarcool AG: www.solarcool.com

Waste heat and solar-operated cooling machine.

SolarSwissInternational GmbH (ex.SAD):

www.solarswissinternational.ch

Supplier for the photovoltaic sector.

Sputnik Engineering AG: www.solarmax.com

Development, maintenance of solar inverters.

STPC Eitelbuss & Partner AG: www.stpc-international.com

Consultency for architecture and civil engineering.

Sutter Gartendesign AG: www.gartendesign.li

Modern garden design for the body, the spirit and the soul.

Swiss Hospitality Holding SA: www.alpshotels.net

Holding for Alps hotels.

Swiss Middle East: www.mecweng.com

Aluminum curtain wall and metal cladding.

Swiss OpenAir Concept: www.swissopenair.com

Organising open air events.

Swiss Premium Food: www.swisspf.ru

Selling premium food of Mövenpick and Bauer in Russia.

Swiss-Indo Trade & Invest SA: www.swissinso.com

Innovative solar energy solutions and related technology.

Swissôtel Management: www.swissotel.com

Group of deluxe hotels for business and leisure travelers.

T-LINK MANAGEMENT AG / LTD: www.t-link.ch

Exhibition logistics and project freight forwarding.

Take a breath

Texlon international GmbH: www.texlon.ch

High tech membranes and light weight structures.

Trüb AG: www.trueb.ch

National ID and bank cards, access and corporate ID solutions.

UBS: www.ubs.com

Wealth and asset management, investment banking.

Urimat Schweiz AG: www.urimat.com

Water and chemical free urinals and biological cleaning concepts.

Verwo AcquacutAG: www.va-ag.ch

Processing metal sheet.

Wenger & Vieli: www.wengervieli.ch

Law firm focusing on business law.

Westiform AG: www.westiform.com

Energy-saving illuminated and digital signage indoors and outdoor.

Zaugg AG: www.zaugg-rohrbach.ch

Construction of commercial and agricultural buildings.

Zehnder Group Management: www.zehndergroup.com

Tubular steel radiators, comfort ventilation, energy control.

Messe Schweiz: www.messe.ch

More than 30 trade fairs and exhibitions worldwide.

Meteo Media AG: www.meteomedia-energy.com

One of the leading weather services in Europe.

Metsä Group Schweiz AG / Finnforest Switzerland:

www.finnforest.com

Leading wood products supplier for construction in Europe.

Meyer Burger: www.meyerburger.ch

Supplier of slicing and automation systems for wafer production.

Robonaut c/o Michel Enterprises: www.robonaut.ch

Cleaning of large scale photovoltaic surfaces.

Minergie: www.minergie.ch

The Swiss sustainability brand for buildings.

Mobility International Inc.: www.mobility.ch

Leading Swiss Car-Sharing company with all kinds of cars.

Myclimate: www.myclimate.org

Carbon offsetting solutions via effective offset projects.

National Cement Factory (Holcim): www.holcim.com

One of the leading suppliers of cement and aggregates.

NBAD Private Bank (Suisse) SA: www.nbadsuisse.ch

A Swiss bank with a deep understanding of Arabian culture.

Netcetera AG: www.netcetera.ch

One of the top IT service providers in Switzerland.

NEP Solar: www.newenergypartners.com

Renewable energy technology and projects development.

New Energy Scout GmbH: www.newenergyscout.com

Specialised on projects of wind energy, biogas and solar energy.

Newgens: www.newgens.ch

A revolutionary technology for waste-to-energy plants.

Nolaris CSEM: www.nolaris.ch

Solutions for the construction of solar island plants.

Nooa architects: www.nooa.ch

Oger International Abu Dhabi: www.ogerinternational.com

MEP and Sustainability Management, FM, BIM

Orient Irrigation Services: www.orientirrigation.com

Technology ensures maximum growth using low water quantities.

Penta: www.penta.ch

An Application Server Provider focused on secure operation.

Pilatus Aircraft Ltd.: www.pilatus-aircraft.com

Single-engine turboprop aircraft and training systems.

Planair SA: www.planair.ch

Design and planning of energy saving solutions.

Prime Assets: www.primeassets.ch

Primustech Investments: www.primustech.ch

Active Investment in high-tech industrial companies.

Private Wealth Council: www.privatewealthcouncil.org

Wealth owners, industry representatives, opinion leaders.

Procos Professional Controlling Systems AG: www.procos.com

Instrument for the application of the Balanced Scorecard.

Saia-Burgess Controls AG: www.saia-pcd.com

Electronic components, devices and control engineering.

Schindler Management: www.schindler.com

Manufacturer of elevators, escalators and moving walks.

Schöb AG: www.schoeb-ag.ch

Construction in wood, furniture.

Science & Environment sarl:

Bertrand Piccard is president of the Patronage

Committee of swisscleantech. The Swiss pioneer

and innovator made the first non-stop, around-the-

world balloon flight. He is initiator and chairman of

Solarimpulse, which is constructing a solar pow-

ered airplane.

Nick Beglinger is the president of swisscleantech, the business

association representing sustainable companies in Switzerland and

Liechtenstein. He is also the initiator and president of Swiss Village. As

a partner in the Swiss real estate and infrastructure advisory firm Max-

makers, he has been involved in the development of Masdar as coun-

sel to the Abu Dhabi government from the start of Masdar in 2006.

46 47

swisscleantech Association

parliamentary groups and events. To gain broader recognition,

swisscleantech promotes and represents its label ’swisscle-

antech’ through selective marketing and the support of spe-

cial projects, including Swiss Village Abu Dhabi, World Expo

Shanghai 2010 and more.

Many Swiss companies are already offering ready solutions

to the challenges of adopting sustainable economic develop-

ment practices. Their expertise, along with additional interna-

tional cooperation, will accelerate the transition to a worldwide

cleantech economy.

swisscleantech therefore favours a sustainable Swiss econom-

ic policy that acknowledges the interdependence of economic,

social and environmental factors in the global economy. Over-

regulation and subsidies that are harmful to the environment

must be abolished and avoided in future. Instead, a lean-and-

clean framework should provide incentives for long-term plan-

ning and new investments.

swisscleantech is a business association charged with rep-

resenting its members’ political interests. The term cleantech

encompasses all industries that foster eco-innovation and

sustainable development in their products, services and proc-

esses. The group aims to live up to that vision by supporting

the transition of the economy of Switzerland and Liechtenstein

into a cleantech role model that sets an example in sustain-

ability worldwide. In this regard, many Swiss companies can

further benefit from the rapidly growing domestic and interna-

tional markets for cleanteach products and services and sus-

tainable development.

swisscleantech’s principal focus is to bundle the interests of

its members and to represent them in politics and markets

around the world. The association makes recommendations

to policymakers and participates in public relations campaigns

to promote cleantech investing. Ancillary services include the

promotion of exports, a news service and maintaining net-

works between members, scientists and politicians through

Swisscleantech was founded on your initiative. Why now?

Nick Beglinger: It is becoming ever clearer that economy

and ecology cannot be separated. In order for the economy

to grow sustainably, we need clean solutions. The growth of

the economy must be decoupled from the increase in resource

consumption and emissions. That works by reusing products

and clean materials, improve energy efficiency and limit the use

of fossil fuels and therefore carbon emissions as well. To reach

this goal, state and economy need to work together in partner-

ship. As an organisation of sustainably oriented companies,

we are showing politicians that there are already companies

thinking and acting in a sustainable way as well as supporting

clear regulatory frameworks.

Is Swisscleantech limiting its role to lobbying at home?

Swisscleantech is concentrating both inwards and outwards.

On the one hand, our job is clearly to represent the political

interests of our members, of sustainable Swiss companies. On

the other hand, we want to position ‘Swiss Cleantech’ domes-

tically and internationally, as a brand representing the strengths

that Switzerland has to offer in this area. When foreign busi-

ness or governments think of Switzerland, they should think

of Swiss clean technology and services in addition to Swiss

chocalates, chees and banks. Also, by systematically fostering

and actively transferring Swiss cleantech know how, which is

very strong compared to all other countries, we are making

a contribution to sustainable development on an international

level, while at the same time strengthening our own economy.

What can Switzerland offer the world?

As a small country, Switzerland never had large resources at

its disposal. With the mountains and tourism, nature is very

present and it is greatly appreciated - also for economic rea-

sons. In general, this is why the Swiss are very aware that one

has to treat nature with care, that one depends on nature and

get along with what it has to offer. The value of such aware-

ness is very significant, since Cleantech companies need em-

ployees who share this ‘sustainability mindset’ for successful

innovation. It is also apparent in studies regarding the image of

Switzerland that we are renowned to be a clean, professional

country. There is an array of areas in which Switzerland is lead-

ing - its government on the regulatory front, and its companies

in terms of technology and services.

With your company, Maxmakers, you are active in the

region. You are heading the Swiss Village project in Mas-

dar City. What can Switzerland offer the Gulf region?

The Gulf is severely exposed to the

issue of sustainability. In order to live

here at all, one key aspect is to have

buildings, urban structures, utility

and transport infrastructure that that

are built sustainably and consume lit-

tle energy and water. One needs to

employ solar and geothermal tech-

nology, takeing advantage of these

local resources. Switzerland can

contribute in many of the most rel-

evant Cleantech areas. Particularly in

urban planning and building technol-

ogy we have a wealth of experience.

The Minergie Standard is nationally

the most successful building stand-

ard in the world and is superior to

all other standards with regards to technology and business

model. The same can be said for mobility, the management of

water and waste, as well as renewable energy.

The Swiss Village Masdar is a showcase for Swiss

Cleantech. How are the preparations going?

In the Swiss Village in Masdar, Switzerland has demonstrated

its pioneering role in Cleantech: We are the only country in

Masdar to be represented with our own neighbourhood. We

have signed a Strategic Partnership Agreement with Masdar

stating that the Swiss Village is to be built by Swiss architects,

with Swiss project management, and with Swiss materials.

Swiss Village provides Swiss companies with good export op-

portunities, and also an attractive location for their regional of-

fices, residences, and light manufacturing facilities. In return,

it offers Masdar, Abu Dhabi and the UAE privileged access to

Swiss know how and Swiss companies as tenants. We have

thus far attracted lots of interest and wait for more Swiss com-

panies to choose Masdar’s Swiss Village as their hub in the

Gulf. region.

Steffen Klatt

Switzerland is CleantechThe business association swisscleantech was founded by approximately one hundred companies in Switzerland and Liechtenstein at the end of 2009. In Switzerland, the organisation is campaigning for a regulatory framework inducing a sustainable yet liberal market economy. Globally, it promotes the strengths of the Swiss cleantech sector

47

Division FAIRSPACE

Swiss Pavillion organised by T-LINK

In cooperation with

Swiss Business Hub GCC

Sponsors

Concept, text and design: Café Europe Textagentur GmbH, Neugasse 30, Postfach 445 CH-9004 St. Gallen, www.ce-sg.com

Editor: Steffen Klatt: steffen.klatt@ce-sg.com

Printed in the United Arab Emirates

For additional copies, please contact Café Europe Textagentur GmbH.

Principal Sponsors:

Cover pictures: Foster and Partners, ETH Zurich

Pictures: Axpo Energiegruppe (1), Coop (5), IWB (5), Yvonne von Hunnuis (3), Juvent SA (1), Litra (1), Minergie (3), Oerlikon Solar (2), SVA

(2), Renggli AG (2), RhB/Andrea Badrutt (1), Seco (2), Seco/Lenzerheide (1), Swiss Recycling (1), Verein PRS PET-Recycling Schweiz (1),

Schweizerische Stiftung für das cerebral gelähmte Kind (1),

Swiss Village Abu Dhabi Association

c/o Wenger Vieli Tal Siegel

Dufourstrasse 56 SVA, Member Relations Manager

8006 Zurich, Switzerland fon +41 58 750 05 07

www.swiss-village.com fax: +41 58 750 05 06

tal.siegel@swiss-village.com

Swiss Pavilion + Oerlikon Solar

www.swisscleantech.ch

www.t-link.ch