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19th September 2013, Liverpool
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CLIA United Kingdom & Ireland Columbus Day Conference 2013
Christine Duffy - President and CEO, Cruise Lines International Association
A Landmark Year for Liverpool
• A record 52 ships will visit the Liverpool Cruise Terminal
• 70,000 Passengers will call
• Special voyage to celebrate the Open Championship at the Royal Liverpool Golf Club
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Celebration and Revival
From Potential to Passengers Seizing Growth Opportunities in the UK & Ireland and Europe
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Exciting new routes in both ocean and increasingly popular river cruising
Expanded and improved ports and terminals
Twenty innovative new ships and increased capacity
World class culinary and entertainment options
Travel Agents: Advocates and Advisors The crucial first connection between cruise lines and their
passengers
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• Agents guide travelers to great vacation experiences
• CLIA has more than 50,000 travel agent members world-wide
• Investing to educate, train, and equip even more agents
Communications Tools to Increase Accessibility
Cruiseexperts.org
Evolving to Meet New Challenges
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Higher expectations: With success come higher expectations and greater scrutiny
Complex global operation: Lack of information & understanding of how the industry is regulated
Shrinking response times: Information spreads quickly, news cycle measured in
minutes
A Global Industry Calls for a Global Association Network
NW & Canada Alaska
Brazil
Australasia
UK & Ireland
SE Asia
Netherlands
Europe
Belgium &Luxembourg Germany
USHawaii
France
Greater ChinaNorth America
ONE INDUSTRY…ONE VOICE
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A New Association for a Growing Industry
ENGAGE SPEAK AND ACT GLOBALLY LEAD
A Bright Future on the Horizon