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A case study of a Social Media campaign we handled for Chennai Cheetahs, a field Hockey team based in Chennai, India.
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Chennai Cheetahs Case Study
Transformation through 40 days of social media interaction
Country: India, Sector: Sports Team
Chennai, India
Country: India, Sector: Sports Team
In 40 days, completely transformed Facebook page
• Likes to 3361, starting from scratch• Engagement with fans• Attendance at games• Local popularity of WSH
Chennai, India
Country: India, Sector: Sports Team
About the Project:
• The Chennai Cheetahs are the Chennai franchise of the World Series Hockey(WSH) tournament• World Series Hockey(WSH)
• Joint initiative between Indian Hockey Federation(IHF) and Nimbus Sport • Multi-city league in the model of the IPL• Aim being reinvigoration of hockey as a sport across India
• Tournament held Feb-April 2012• Chennai Cheetahs used Social Media as a platform to generate interest in the game, tournament and increase attendance at games
Chennai, India
Country: India, Sector: Sports Team
IMPLEMENTATION STRATEGY
• Created Facebook, Twitter and Youtube profiles.
• Added features and tabs.
• Fine tune ad campaigns based on Facebook stats.
• Geotargeted ads across Tamilnadu.
• 15,000+ hits on Youtube.
• Promoted page across different communities and groups.
• Engaged with fans and promoted participation
Chennai, India
Country: India, Sector: Sports Team
Features and Tabs
LINEUP TAB
Chennai, India
Country: India, Sector: Sports Team
SCHEDULE TAB
Chennai, India
Country: India, Sector: Sports Team
ALBUMS
Chennai, India
Country: India, Sector: Sports Team
FANPOSTS
Chennai, India
Country: India, Sector: Sports Team
PAGE UPDATES
Chennai, India
Country: India, Sector: Sports Team
ADVERTISING
• Targeting Facebook Ads• Geo-specific – Tamil Nadu region
• Very successful – added over 3000 likes in 2 months
Chennai, India
Country: India, Sector: Sports Team
March 2012 April 2012
INCREASE IN LIKES
Chennai, India
Client Testimonial
It was a pleasure to have such a professional team working for us. They were absolutely clear on what could maximise reach, and were efficient in execution.
I would gladly hire them again for the next season, and every other season to follow.
They are creative, flexible, and up to date on various marketing techniques. All the best to the team!-Laju Nanwani, Media Manager.
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Country: India, Sector: Sports Team
Chennai, India