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Chennai Cheetahs Case Study Transformation through 40 days of social media interaction Country: India, Sector: Sports Team Chennai, India

Chennai cheetahs case study

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A case study of a Social Media campaign we handled for Chennai Cheetahs, a field Hockey team based in Chennai, India.

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Page 1: Chennai cheetahs case study

Chennai Cheetahs Case Study

Transformation through 40 days of social media interaction

Country: India, Sector: Sports Team

Chennai, India

Page 2: Chennai cheetahs case study

Country: India, Sector: Sports Team

In 40 days, completely transformed Facebook page

• Likes to 3361, starting from scratch• Engagement with fans• Attendance at games• Local popularity of WSH

Chennai, India

Page 3: Chennai cheetahs case study

Country: India, Sector: Sports Team

About the Project:

• The Chennai Cheetahs are the Chennai franchise of the World Series Hockey(WSH) tournament• World Series Hockey(WSH)

• Joint initiative between Indian Hockey Federation(IHF) and Nimbus Sport • Multi-city league in the model of the IPL• Aim being reinvigoration of hockey as a sport across India

• Tournament held Feb-April 2012• Chennai Cheetahs used Social Media as a platform to generate interest in the game, tournament and increase attendance at games

Chennai, India

Page 4: Chennai cheetahs case study

Country: India, Sector: Sports Team

IMPLEMENTATION STRATEGY

• Created Facebook, Twitter and Youtube profiles.

• Added features and tabs.

• Fine tune ad campaigns based on Facebook stats.

• Geotargeted ads across Tamilnadu.

• 15,000+ hits on Youtube.

• Promoted page across different communities and groups.

• Engaged with fans and promoted participation

Chennai, India

Page 5: Chennai cheetahs case study

Country: India, Sector: Sports Team

Features and Tabs

LINEUP TAB

Chennai, India

Page 6: Chennai cheetahs case study

Country: India, Sector: Sports Team

SCHEDULE TAB

Chennai, India

Page 7: Chennai cheetahs case study

Country: India, Sector: Sports Team

ALBUMS

Chennai, India

Page 8: Chennai cheetahs case study

Country: India, Sector: Sports Team

FANPOSTS

Chennai, India

Page 9: Chennai cheetahs case study

Country: India, Sector: Sports Team

PAGE UPDATES

Chennai, India

Page 10: Chennai cheetahs case study

Country: India, Sector: Sports Team

ADVERTISING

• Targeting Facebook Ads• Geo-specific – Tamil Nadu region

• Very successful – added over 3000 likes in 2 months

Chennai, India

Page 11: Chennai cheetahs case study

Country: India, Sector: Sports Team

March 2012 April 2012

INCREASE IN LIKES

Chennai, India

Page 12: Chennai cheetahs case study

Client Testimonial

It was a pleasure to have such a professional team working for us. They were absolutely clear on what could maximise reach, and were efficient in execution.

I would gladly hire them again for the next season, and every other season to follow.

They are creative, flexible, and up to date on various marketing techniques. All the best to the team!-Laju Nanwani, Media Manager.

Page 13: Chennai cheetahs case study

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Country: India, Sector: Sports Team

Chennai, India