Centre for the Promotion of Imports from developing countries 1 14 januari 2014

What you have to know about...

EUROPEANS

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Europeans are very connected to the internet. Daily life is more and more organized via

internet services. Shopping, banking, communication, media consumption, et cetera –

Europeans use internet.

The same goes for preparing holidays: preparing and booking is done via internet.

Doing business with Europeans simply means

that you need to have an online presence.

http://maps.google.com/gallery/details?id=z8hzujMV2-Do.kNJsfRrXZCgU&hl=en

Internet Users (% of the population)

In dark green countries internet usage is high.

European countries are very connected to the internet.

http://maps.google.com/gallery/details?id=z8hzujMV2-Do.kNJsfRrXZCgU&hl=en

Internet Users (% of the population)

32%

13%

14%

Compare these percentages of internet users...

http://maps.google.com/gallery/details?id=z8hzujMV2-Do.kNJsfRrXZCgU&hl=en

Internet Users (% of the population)

...to these percentages of internet users

83%

58% 72%

85%

87%

84%

93%

94%

Europeans have their home computers and laptops, but the number of people using smartphones and tablets is increasing

dramatically. Since internet accessibility widely available (wifi is provided in cafes, restaurants, trains, stores, et cetera) people use their mobile

devices more and more.

Doing business with Europeans means that you have to be accessible via mobile devices too!

smartphone

laptop

tablet

traditional

Snapshot: Europeans use all types of devices. Anywhere. Anytime.

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What you have to know about...

EUROPEANS