b) THE FOUR Cs OF ONLINE MARKETING

ANIMATIE

Connect

Convert

Communicate Control

4C-model

Connect

1. Connect

inspire influenze introduce drive traffic

How do I find tour operators, lodging andso on in the

country I want to travel to?

Convert

2. Convert

read website info visit product page watch video request info book

Once I find a nice website, what can I do on that website? Find information? Request a quote? Book? But.. why book with them?

Communicate

3. Communicate

relationships follow on social media seek social trust read reviews visitors talk about your business

Ok, I checked the website, but have not decided yet. So I’d like to keep in touch with

these guys, so I can find them back later.

Control

4. Control

strategy priorities project management community management content creation maintainance

Booking a holiday is quite a complex thing. So what I like best are the companies that

have a smooth customer experience.

Connect

Convert

Communicate Control

4C-model

Nice model ;-)

Connect

Convert

CommunicateControl

Strategy, PM

SEO

Analytics

Social Media

Usability

E-commerce

AdvertisingSEA

4C’s & online marketing tactics