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2016 Media Kit
Caroline in the CityEscaping the real world for a life of travel
Meet CarolineEscaping the “real world” to travel
My story isn’t unlike that of thousands of othercollege graduates. What started as a summervolunteering in Thailand and sailing in Croatiaturned into a year-long working holiday inAustralia. I thought, “Why would I work a job Ihate when I can skip the 'real world' to travel?”Since then I’ve been working odd jobs to supportmy habit. My adventures have had me paraglidingthe Austrian Alps, bungy jumping in Australia, in ahelicopter over Kauai, teaching English in ruralThailand, prost-ing at Oktoberfest and everythingin between.
Popular TopicsDestinations: Europe, Australia, NorthAmerica, Southeast Asia
Personal Essays: Relationships, theemotional side of travel, facing fears
Niches: student, budget, solo and femaletravel, personal growth, millennial
Lifestyle changes: gap years, round-the-world trips, working holidays
Budget tips: backpacking, hostels,gear reviews
20%
80%
Caroline in the City Audience11,000 monthly page views
9,500 monthly unique page views
Mostly aged 18-35
300 subscribers
60+ newslettersubscribers
1600+ 3200+
900+1500+
Social Media
Plus over 3,000 Google Plus followers, a Snapchatscore of over 1,000 and a Klout score of 68.
As Seen On
I've Worked With
and many more
Why Partner with CITC?• Professionalism: As a six year veteran of travel blogging, I havea range of experience when it comes to media visits and workingwith partners. I seek out long term and mutually beneficialpartnerships from brands, destinations and PR firms. I'm also aproud member of the Professional Travel Bloggers Association.
• Creativity: I want my experience to be different from that ofevery other blogger that participates, so I look for uniqueexperiences to write about or creative angles to approach.
• Audience: The millennials are the next generation of travelers,willing to spend a little more money on genuine experiences. Iwrite solely for them and know what types of travel they'reinterested in.
