Carnival ppt final

Christian LaskarosBill HughesMike Monte

QuickTime™ and a decompressor

are needed to see this picture.



Our presentation will focus on the following parts of Carnivals overall operation

- History- Corporate Background

-Carnival Today - Fleet Operations

-Finance-Human Resources/ Crew Management

-Marketing- A ship tour of the Carnival Pride

Background-Carnival was founded in 1972 by Ted Arison

-Carnival was a one ship cruise line operating the TSS Mardi Gras

- Carnival is based out of Doral, FL a Suburb of Miami, FL

- Carnival was the pioneer for shorter, less expensive cruisesTSS Mardi Gras

-Carnival is owned by Carnival Corporation & PLC

- It is currently traded on the New York Stock Exchange (NYSE) & London Stock Exchange ( LSE) under the ticker CCL

- The current Chairman is Micky Arison

- Carnival Corp. is currently the largest cruise corporation in the world holding 49.2% of the worlds cruise capacity operating 10 different brands operating 102

ships with 7 on order

Present-Carnival Currently Owns and Operates 24

ships - The oldest ship in the fleet in operation for Carnival is the Carnival Fantasy (1990), the

newest is the Carnival Breeze (2012)

- These ships are divided into 6 Operating Classes : Fantasy, Destiny, Spirit, Conquest,

Splendor, Dream

- Carnival currently has one order for a 135,000 GRT Ship which will be the largest ship the

brand has had

- Carnival currently sails from 28 different home ports

Then & Now

Carnival Breeze 2012

Mardi Gras (1972)

Marketing



-Carnival has already made the investment to build the ships -Each ship has a specific per berth overhead cost.

- It is more beneficial to send the ship out full at highly reduced rates

-Onboard revenue creates profit, paying guests onboard pay tips which boost crew morale, help

offset fuel cost

- Low Cost + Good Experience = Return Revenue

Finance & Marketing

Yield Management

Name Year CostMillions USD

Weight(GRT) PAX Cost Per Berth

Fleet Operations- Carnival’s fleet has 28 designated “homeports” where the ships start & end their cruises

- Ships Registry: Nassau, Bahamas & Panama

- Carnival is challenged with keeping a consistent brand throughout the entire world regardless of

where the ship is

- All Carnival ships must comply with strict International, ‘Home Flag,’ and U.S. Government

Regulations

- Carnival hires a completely international onboard crew representing over 70 countries

Fleet OperationsWhy order Ships in Classes?- Similar hulls save costs

- Easy to fix flaws on later class of ship

- Allows for shipyard to build with ease & lines to customize

- Crew ( both hotel/ marine) can be easily assimilated which saves training costs

- If successful, easy to build more

- Easily customizable & can be shared across corporation



Ship Class Example

Ship Class Example

Different Clientele, Different Brand,

Different Venues,but its really all the Same Ship!

Ship Class Example

True SiblingsCarnival Glory, Carnival Liberty, Carnival Destiny

Charlotte Amalie St. Thomas, USVI

keep the old like newQuickTime™ and a

decompressorare needed to see this picture.

Fleet Operations

Onboard OperationsCrew

Deck DepartmentHotel Department

- Bridge/ Navigational, Engineering,

Technical, Safety, Security,

Environmental

- Guest Services, Boutique, Future

Cruise Sales, Pursers, Medical, Photo,

Entertainment & Passenger

Enrichment, Casino, Spa

-Carnival has a high retention rate at 98%

- “Happy Crew make Happy Passenger’s”

- Excellent and Flexible Contracts-Fun Careers at Sea boost morale

-Carnival Employes 5,000 Shoreside and nearly 40,000 Shipboard

Employees

Final 660 Crew members Aboard Carnival Holiday

Currently Sailing as Grand Holiday for Ibero Cruises,

Welcome Aboard Carnival Pride-Passengers (PAX) are greeted by

shoreside staff to the Locust Point “ Cruise Maryland” Terminal

- The PAX pass through security and are constantly moving through zig- zag

formations - Once through security the PAX proceed to a check in desk which is separated by

deck in order to decrease lines ( More cabins/ deck= more check in agents)- The PAX are then given a Sail-n- Sign Card

- These cards act as shipboard spending accounts, making it easier to swipe away then

spend money and prevents fraud by crew- These cards also allow for logistical PAX

management for who is aboard the ship and who is ashore

- They are directly linked to the PAX credit card and passport

- They are then seated until the ship is ready to board by VFIP class and deck.

-Larger PAX luggage is screened, sniffed and loaded into crates which are forklifted on the ship

- Once aboard Crew works to move the on coming bags directly to PAX cabins so they are their upon

arrival of the guest- On average Carnival Pride will move 12,000-15,000

bags per turnaround day

Carnival Pride Turnaround Day

-PAX are then welcomed aboard to use the public areas while the

cabins are being cleaned- They are welcomed aboard in a

climate controlled Z gangway which allows for the PAX to be able

to easily walk up with roll on luggage and be comfortable at the

same time- The PAX are welcomed into the grand promenade in the heart of

the ship

Carnival Pride Ship Facts

Turnaround-Carnival Pride will sail on average at 98% capacity for the 2013 calendar year embarking over 2,000

PAX per cruise- The Carnival Pride housekeeping department can turn and clean 1,062 cabins between the hours of

10 AM - 130 PM -The Carnival Pride has a 24/7 laundry

facility

- Carnival Pride cabin stewards can make a minimum

of 20 towel animals and will make a different

animal every night of the cruise for

their guests

-The Carnival Pride has its own white, grey and

black water system.

- Carnival Pride is completely

capable of managing its

own rubbish and only needs to off load compacted

metals for recycling

-On average, Carnival Pride will embark 20-35 new crew members per

cruise

Carnival Pride Food & Beverage

Galley Tour

Carnival Pride has : -5,000 Glasses

- 3,000 Cloth Napkins-4,500 Forks,-2,500 Knives -3,600 Spoons-7,200 Dishes

Buffet Beverage Station Grill

Alternative Steak House in the Funnel

Mess Station

-The PAX then have time to settle into their cabins once they are ready

- Around 2 pm the ship will discontinue bunker operations and the fuel barge will complete its

transfer of 800 tons of fuel- All PAX are required to be aboard the ship for a

3:45 saftey muster drill which is required - Shortly after the drill the entire ship will re open and the ship will begin final preparations, drop the

lines remove the gangways and thrust off for a 7 day voyage to the Bahamas

Carnival Community Impact

During the cruise Carnival Pride holds onboard Charity Events for St. Jude Children's

Hospital and “On Deck for the Cure” for cancer research as a way to give back to the

community!

Special thanks to: Ms. Kathy Donnelly,

Business Development Director of Mid Atlantic &

DC MetroMs. Ann Hall, Business Development Director,

Manhattan & Westchester, NY

Mr. Donato Becce, Hotel Director, Carnival Pride

&The Captain and Crew of

Carnival Pride

The End!

Travel

Carnival ppt final