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Canada New England Cruise Symposium, Small Ship Cruising, Cedar Swan
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The Smaller the Better:Who is Buying this Product?
50 +
Affluent
Well Travelled
Well Educated
Looking for a new travel product
Interesting
Smaller = BIG VALUE Exclusive
Greater opportunity to Interact with locals
Able to do special excursions that simply could not be offered to larger groups
Not over crowded
Can purchase
local product
direct from the
producer
How Small is SmallWhat is small to one cruise company
may be large to another
Cozumel vs Quebec
Rome vs Halifax
Fort Lauderdale vs St. John's
Quebec vs Sept-Îles
Halifax vs Digby
St. John's vs Ramea
What will cruise ships be looking for?BE PREPARED
Port facilities: anchorages, water depths, pictures of the wharf, security procedures
Infrastructure: location of port vs town/attraction, types of vehicles available, maps, central gathering point, number/type of guides available
Activities: Outline ALL options, fitness level required, distances and terrain if walking or hiking, retail, guided/independent, cultural or nature based
Welcome
Delivery
Communication
Back up plan
Guide to pax ratio
Departure specifics/theme
Enthusiasm
Quality control
Sound system
Options/flexibility
