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KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS KEY RESOURCES REVENUE STREAMS ONLY SIX DEGREES

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Page 1: Business model canvas   osd final

KEY PARTNERS

KEY ACTIVITIES

VALUE PROPOSITION

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

CHANNELS

KEY RESOURCES

REVENUE STREAMS

ONLY SIX DEGREES

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CUSTOMER SEGMENTS

Target Audience:

Experiential

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CUSTOMER SEGMENTS

Target Audience:

ExperientialBucket List

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CUSTOMER SEGMENTS

Target Audience:

ExperientialBucket ListSocially Conscious

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CUSTOMER SEGMENTS

Target Audience:

ExperientialBucket ListSocially Conscious

Member of the OSD Community:

Before - Prospective travelers learn about destinations and causes, browses trip possibilities

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CUSTOMER SEGMENTS

Target Audience:

ExperientialBucket ListSocially Conscious

Member of the OSD Community:

Before - Prospective travelers learn about destinations and causes, browses trip possibilitiesDuring - pictures, video, and testimonials posted by NGOs, DMCs, and travelers

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CUSTOMER SEGMENTS

Target Audience:

ExperientialBucket ListSocially Conscious

Member of the OSD Community:

Before - Prospective travelers learn about destinations and causes, browses trip possibilitiesDuring - pictures, video, and testimonials posted by NGOs, DMCs, and travelersAfter - trip reviews and advocacy for in causes contributed

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VP

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VALUE PROPOSITION

Revolutionize the tourism industry for good.

OSD sets a new standard of travel by embedding environmental and social responsibility into beautiful and memorable vacations. Travelers enjoy top of the line trips while positively impacting destination communities.

The positive social impact of OSD trips is measured by quality of activities and amount of donations that serve a local cause. Through a platform for engagement, advocacy, and learning travelers are connected to local causes all over the world, allowing for continuous improvement of the OSD standard.

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CHANNELS

VP

CH

CS

Communication:

Media (new, traditional)

Distribution: Sales:

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CHANNELS

VP

CH

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Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic Circuits

Distribution: Sales:

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CHANNELS

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CH

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Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic Circuits Social Media

Distribution: Sales:

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CHANNELS

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Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic Circuits Social MediaOSD Website

Distribution: Sales:

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CHANNELS

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Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic CirSocial MediaOSD Website

Distribution:

Online and Offline Affiliates

Sales:

cuits

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CHANNELS

VP

CH

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Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic Circuits Social MediaOSD Website

Distribution:

Online and Offline AffiliatesExisting Travel Sites

Sales:

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CHANNELS

VP

CH

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Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic Circuits Social MediaOSD Website

Distribution:

Online and Offline AffiliatesExisting Travel SitesOSD website

Sales:

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CHANNELS

VP

CH

CS

Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic Circuits Social MediaOSD Website

Distribution:

Online and Offline AffiliatesExisting Travel SitesOSD website

Sales:

e SitercOSD e-Comme

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CHANNELS

VP

CH

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Communication:

Media (new, traditional)Partnerships with:NGO’sStart-UpsPhilanthropic Circuits Social MediaOSD Website

Distribution:

Online and Offline AffiliatesExisting Travel SitesOSD website

Sales:

OSD e-Commerce SitePartner’s Sites

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CUSTOMER RELATIONSHIPS

Structure relationships to incentivize greater engagement and loyalty with

discounts and rewards for returning members.

Users are encouraged to return to OSD website through access to informative and inspiring material.

VP

CH

CR

CS

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VP

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REVENUE STREAMS

Sale of:

Trip Packages

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REVENUE STREAMS

Sale of:

Trip PackagesInsurance

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REVENUE STREAMS

Sale of:

Trip PackagesInsuranceCo-branding/White label

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REVENUE STREAMS

Sale of:

Trip PackagesInsuranceCo-branding/White labelCustomized CRV trips

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REVENUE STREAMS

Sale of:

Trip PackagesInsuranceCo-branding/White labelCustomized CRV tripsDistribution/Publishing

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KEY RESOURCES

VP

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CR

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RS

KR

Knowledge of and access to:

Tourism Industry

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KEY RESOURCES

VP

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KR

Knowledge of and access to:

Tourism IndustryPhilanthropic Sector

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KEY RESOURCES

VP

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CR

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KR

Knowledge of and access to:

Tourism IndustryPhilanthropic Sector Start-Up World

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KEY RESOURCES

VP

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KR

Knowledge of and access to:

Tourism IndustryPhilanthropic Sector Start-Up WorldAdvisors for Lean Prototyping

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KEY RESOURCES

VP

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KR

Knowledge of and access to:

Tourism IndustryPhilanthropic Sector Start-Up WorldAdvisors for Lean Prototyping

Learning facilitated through repeated prototype iterations

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KR

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KA

KEY ACTIVITIES

Leverages KR by networking and socializing VP

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KR

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KEY ACTIVITIES

Leverages KR by networking and socializing VP Creation of partnerships

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KR

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KEY ACTIVITIES

Leverages KR by networking and socializing VP Creation of partnershipsLearning loops back to business model

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VP

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KRKR

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KEY PARTNERSHIPS

NGO – Vital to customer relationships through experience and fundraisingNGO – Vital to customer relationships through experience and fundraising

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VP

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KRKR

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KEY PARTNERSHIPS

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSR

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSR

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VP

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KRKR

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KP

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KEY PARTNERSHIPS

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSRPhilanthropic Networks

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSRPhilanthropic Networks

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KRKR

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KEY PARTNERSHIPS

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSRPhilanthropic NetworksCorporate Partnerships

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSR

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VP

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KRKR

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KEY PARTNERSHIPS

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSRPhilanthropic NetworksCorporate PartnershipsDestination Governments – National, Regional, Local

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSRPhilanthropic Networks

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VP

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KRKR

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KEY PARTNERSHIPS

NGO – Vital to customer relationships through experience and fundraisingDMC – Key for documentation, commitment to environmental and social standards, lower costs in exchange for brand recognition and local CSRPhilanthropic NetworksCorporate PartnershipsDestination Governments – National, Regional, LocalOSD Members – champions and advocates