betterific Named one of the The Next Web’s top

“13 East Coast Startups to Watch in 2013”

Sponsored campaign on betterific.com to crowdsource

innovative ideas for a new digital travel platform

Case Study October 2013

THE GOAL �

Tap into the Betterific community to identify innovative ideas for a new digital travel platform.

From Oct 8-9th 2013, in partnership with Spark Experience, Betterific solicited ideas for the next ‘big idea’ in digital travel for one of the largest travel websites in the world. A $500 travel stipend was offered as an incentive for the campaign.

THE METHOD �

The following slides detail results from the campaign. The results include engagement data, compelling themes and key findings.

THE DELIVERABLE �

Ideas submitted 204

Upvotes 625

Comments 123

Ideas viewed 8,742!

ENGAGEMENT DATA�

Participants with more than three ideas

14%

Millenial participation

50%

Targeted email open rate

39%

Targeted email click-through rate

9%

Local Resources Beautiful Photography Personalization ‘Inspire Me‘ Spontaneity

Recommendation Engine ‘Virtual’ Concierge Social Media Integration #TravelLikeaLocal Pre-trip Preparation

THEMES�

Local Resources Beautiful Photography Personalization ‘Inspire Me‘ Spontaneity

Recommendation Engine ‘Virtual’ Concierge Social Media Integration #TravelLikeaLocal Pre-trip Preparation

THEMES�

1) Recommendation Engine

!  The world is a big place. Betterific members want inspiration and recommendations of where to go:

KEY FINDINGS �

2) Travel Like a Local

!  Betterific members don’t want to feel like tourists. They want to eat and play like the locals do:

KEY FINDINGS �

3) Personalization and Social Media Integration

!  Betterific members want a travel site that knows who they are, what they want, and centralized hub for all travel needs:

KEY FINDINGS �

4) Spontaneity

!  Betterific members want a travel site that gives them the opportunity to travel spontaneously:

KEY FINDINGS �

THOUGHT LEADERS �

Ideas shared to social

43%

Mean Facebook friends

636

Twitter followers 1563

Social Influence of Participants

Ultimately, Betterific members want to be inspired. They want a beautiful user experience, full of recommendations of where to go and what to do based on their personal preferences. Additionally, they want the travel booking experience to extend beyond the initial purchase. Betterific members want the knowledge and insights to act like a local.

KEY FINDINGS �

founders@betterific.com Fall 2013

betterific Named one of the The Next Web’s top “13 East Coast Startups to Watch in 2013”