Augmented RealityThe Impact on Service Expectation

Macha Belkova&

Larissa Guzman

What is « augmented reality»?

Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.

Why use « augmented reality»?

With the help of advanced AR technology the information about the surrounding real world of the user becomes interactive and digitally manipulable.

Example: In order to view the video scan the QR code

What do you need to use Augmented Reality?

A Phone & a bunch of Apps

What kind of apps do brands offer to their customers using AR?

Augmented Reality & Games

TWEEP AROUND

Tweeps Around is the most popular free augmented reality services that allows you to discover other twitter users around you and see what they are tweeting!

Augmented Reality & Social Experience

Augmented Reality & Shopping Experience

Zugara's Augmented Reality & Motion Capture Shopping App

Augmented Reality & Shopping Experience

Via virtual product fitting, Boucheron gives you the pleasure of trying on items or jewelry.

Augmented Reality & Travel Experience

Updated: 13 April 2011

Plan and have the perfect trip with access to real traveller reviews, opinions, photos, maps, and forums that can answer even the most specific.

Augmented Reality & Travel Experience

Augmented Reality & Hotel Experience

Augmented Reality & Geolocation

Yelp Augmented Reality app allows iPhone 3Gs owners to shake their phones three times to turn on a view called "the Monocle." This view uses the phone's GPS and compass to display markers for restaurants, bars and other nearby businesses on top of the camera's view.

Augmented Reality Experience

Macha Belkova&

Larissa Guzman

How to make a Virtual Experience Differenciation?

For Lunch: Try out our AR Gameand win our special gift!

We have hidden in the streets around this place 4 QR codes!

You will need to find those QR code and to scan them in order to see if you found the Lucky Code!

In order to find the QR codes:1. Download the Layar App on your Iphone2. Click on Layers & Search3. Search the DDIH layer4. Scan everything that is around you and the layer will show

you the nearest restaurants but also where are located the QR codes. One of them is the Lucky one!

Augmented RealityThe Impact on Service Expectation

Macha Belkova&

Larissa Guzman