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Analysis of the EUREGIO and Croatia- Montenegro cross-border cooperation and design the new Azerbaijan- Georgia cross-border cooperation Assignment paper in International Tourism Management Master Program for the course Network and Cooperation Management held by Mrs. Sonja Göttel (MA/MBA) 25746, Heide Germany 3 rd Semester, ITM 23 January, 2014

Analysis of the euregio and croatia montenegro cross-border cooperation and design the new azerbaijan-georgia cross-border cooperation

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Page 1: Analysis of the euregio and croatia montenegro cross-border cooperation and design the new azerbaijan-georgia cross-border cooperation

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Analysis of the EUREGIO and Croatia-

Montenegro cross-border cooperation

and design the new Azerbaijan-

Georgia cross-border cooperation

Assignment paper in International Tourism Management

Master Program

for the course Network and Cooperation Management

held by

Mrs. Sonja Göttel (MA/MBA)

25746, Heide

Germany

3rd Semester, ITM

23 January, 2014

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TABLE OF CONTENTS

I. LIST OF ABBREVATIONS ............................................................... 2

II. LIST OF GRAPHS ........................................................................... 3

1. INTRODUCTION ................................................................................. 4

2. EUREGIO CROSS-BORDER COOPERATION ......................................... 7

2.1 Characteristics ........................................................................ 7

2.2 Organisational structure ........................................................ 8

2.3 Strategies ................................................................................ 9

2.4 Extracted idea for new cooperation .................................... 10

3. CROATIA-MONTENEGRO CROSS-BORDER PROGRAMME ...................... 12

3.1 Characteristics ...................................................................... 12

3.2 Organisational structure ...................................................... 13

3.3 Strategies .............................................................................. 15

3.4 Extracted idea for a new cooperation .................................. 16

4. AZERBAIJAN-GEORGIA CROSS-BORDER PROGRAMME ........................ 18

4.1 Characteristics ...................................................................... 18

4.2 Strategies .............................................................................. 20

4.3 Balakan-Matsimi-Lagodheki hiking tour route .................... 21

5. CONCLUSION ................................................................................. 22

III. LIST OF REFERENCES ............................................................... 24

IV. APPENDIX ................................................................................... 27

V. EIDESSTATTLICHE ERKLÄRUNG .............................................. 32

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I. LIST OF ABBREVATIONS

CBC Cross-border Cooperation

CEO Chief Executive Officer

CSTI The Centre for Sustainable Tourism Initiatives

DIOD The development of ICT for outdoor destination

DOT The Development of Outdoor Tourism

EC European Commission

ENPI European Neighbourhood and Partnership Instrument

EU European Union

GA General Assembly

GDP Gross Domestic Product

ICT Information and Communications Technology

IPA Instrument for Pre-Accession

JMC Joint Monitoring Committee

JTC Joint Technical Secretariat

MRDEUF The United Nations Environment Programme

PR Public Relations

SME Small and medium-sized enterprises

Sunce The Association for Nature, Environment and Sustainable

Development

UNDP The United Nations Development Programme

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II. LIST OF GRAPHS

Graph 1: Map of Qakh-Zaqatala-Balakan-Lagodekhi-Kvareli…………………19

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1. Introduction

Borders are barriers for integration of cultures and communities of different

countries within the European region. In order to improve regional development

border countries try to achieve cross-border cooperation. Minister for European

Affairs and Foreign Trade of Finland Alexander Stubb stresses out: ‘cross-border

cooperation has the potential to transform a border into a possibility for

development’ (Ministry for Foreign Affairs of Finland, 2011, p. 1). Inter-regional and

regional cooperation programmes lead European member states to lessen

regulations in border areas and to develop long-lasting cooperation.

The cross-border cooperation (CBC) is being a preeminent project of the European

Neighbourhood and Partnership Instrument (ENPI) aims to stimulate economic and

social development among the European Union (EU) member states and partner

countries in terms of border cooperation. The first European cross-border

cooperation was established in the Rhine basin around 1950’s years. The primary

members of this cooperation were France, Germany, Switzerland, Luxembourg,

Belgium and Netherlands. The cooperation consisted of different parties such as

municipalities, universities, consultative committees of central and local

government officials, and private business interests. (Ministry of Foreign Affairs of

Finland, 2011)

Approved budget of CBC programme for 2007-2013 years was €1.1 billion (EU

Neighbourhood Info Centre, n.d.) and new budget for 2014-2020 years is

estimated to be €997 million (Council of the European Union, 2013). The numbers

of programmes have been increased from 53 between 2007-2013 years to 57

between 2014-2020 years (Streitenberger, 2013). According to European

Commission (EC) the CBC has following four key objectives:

Promote economic and social development in border areas

Address common challenges

Ensure efficient and secure borders

Promote people-to-people cooperation

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One of the most important elements of CBC is to establish two types of

programmes:

Land border programmes between two or more countries sharing a common

border (or short sea crossing)

Multilateral programmes covering a sea basin

Europe typologically in terms of border areas and border regions breaks into three

main groups: the Western European, the Central European and the Eastern

European (Bufon and Markelj, 2010).

Geographically, countries from first group were the pioneers of the early cross-

border cooperation. The Western countries designed a new concept that called

Euroregions which enabled to asses common functional and planning problems as

well as to urge cross-border cooperation in a social-cultural level. (Bufon and

Markelj, 2010)

Historically and actual spatially not fitting administrative regions are situated in the

second typological group called Central European. Socio-cultural and socio-

economic links among border population led to develop a new cross-border

cooperation in this region. (Bufon and Markelj, 2010)

Thirdly and lastly established group is Eastern European which is one of the critical

and traditionally less developed regions of European continent. This region

highlighted as having a very limited possibilities to develop more intense forms of

cooperation and (re)integration. (Bufon and Markelj, 2010)

According to above mentioned typology the author has selected two different types

of cross-border cooperation: EUREGIO and Croatia-Montenegro. The former one

which is historically and environmentally fit to the region based on the old borders

between Germany and Netherlands. The latter one which is situated in the region

which sparsely populated and historically and environmentally do not fit to the

region based on the new borders between Croatia and Montenegro.

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There are several points which the author was considering during selection of the

cross-border regions. First of all, EUREGIO is situated in the Western Europe and

Croatia-Montenegro cross-border cooperation situated in the Eastern Europe, the

former one is pioneer in designing and regulating cooperation and the latter one is

stands for new traditions and new born cooperation. One of the cooperation was

set in the highly developed region (Western Europe), another one was rooted in

less developed region.

In order to deeply understand the structures and procedures of the both

cooperation, the interview questions, are developed by students with the help of

the lecturer, have been sent to both organisations. The responses those the author

were expecting to the questions, unfortunately, were not answered back by the

oldest cooperation EUREGIO employees. However, the answers to the questions

by Croatia-Montenegro cross-border cooperation member were relevant to the

questions and revealing lots of facts concerning to procedural matters.

After careful analysis of the both cooperation the author came to conclusion that

several important parts from first and second cooperation would perfectly fit to a

new network which the author is going to design in the Transcaucasia area. Two

countries which will be included into the cross-border cooperation are going to be

Azerbaijan and Georgia. The north-west part of Azerbaijan and north-east part of

Georgia is highly suitable to develop a new cooperation based on the analysis of

both former organisations.

The experience about hiking tours which EUREGIO stands for in Tourism and

Leisure programme and the new organisational and operational structure which

Croatia-Montenegro cross-border programme owns will be adopted and

implemented to a new designed cross-border cooperation Azerbaijan-Georgia.

In the following chapters the whole analyses of the both existing cooperation and

the new design and adoption of analysed data from the former cooperation will be

visible.

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2. EUREGIO cross-border cooperation

The EUREGIO is situated at the border between Germany and Netherlands in

Gronau/Enschede and it has more than 50 German and Dutch employees. Most

jobs have connections with projects or funded by other instances.

2.1 Characteristics

EUREGIO pioneered as the oldest institution in 1958 between Germany and

Netherlands. As the successful cross-border cooperation it is initiated in 1971 and

formed its own policy concerning border cooperation between border populations

(Schelberg, 2001). It covers an area of approximately 13,000 km ² and has almost

3.4 million inhabitants. Two-third of the area and population belong to Germany,

and one-third of them belong to Netherlands. From German side Lower Saxony

and North Rhine-Westphalia federal states and from Netherlands side Gelderland,

Overijssel, Drenthe provinces are connected to the EUREGIO cooperation. Totally,

129 cities, towns and districts are included into the EUREGIO area.

The borders of the EUREGIO evolves to the Grafschaft Bentheim district, the

Osnabrück city, the Osnabrück district, the Emsbüren municipality, Salzbergen and

Spelle (the Emsland district) in Lower Saxony federal state of Germany.

Within Netherlands the borderline of the EUREGIO spreads to the Achterhoek

region (Gelderland province), Twente region, the Hardenberg and Ommen

municipialities (Overjissel province), the Coevorden municipality (Drenthe

province).

As it is mentioned on the official website of EUREGIO, it has several very important

years which have played very critical role in the establishing very successful

cooperation what they call it Milestones:

1971: first cross-border commission with its own budget authority

(EUREGIO Mozer Commission).

1972: first cross-border regional action programme, unique in its kind in

Europe.

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1978: founding of the EUREGIO Council with the recommendation of Prince

Claus.

1985: establishment of a first joint office at the cross-border line between

Gronau-Enschede.

1987: first action programme, which includes action plans and financing

agreements and thus became a model for the INTERREG Programme of

the European Union.

2008: 50th anniversary of the EUREGIO.

Today the most of the cooperation take EUREGIO’s achievements, activities and

programmes as a model for their new cross-border cooperation.

2.2 Organisational structure

The EUREGIO has 104 German and 25 Holland members, total 129

representatives. All members are represented in the EUREGIO General Assembly

(GA), which takes place once in a year. EUREGIO has a special binational

structure which allows interests of members from both sides to be met GA consists

of 182 voting representatives. The constitutional issues, discharge of the CEO,

Executive board, Council and fixation of membership fees are discussed in GA.

There are three main bodies which directly dependent on EUREGIO CEO: the

EUREGIO Council, the EUREGIO Board and EUREGIO Working groups. The

main function of CEO is to prepare and execute the decisions of the Executive

Board, the Council, GA and INTERREG Streering Committee.

The EUREGIO Council includes 41 German and 41 Netherlands Council members

where they organise cross-border fractions by themselves. Majority votes are taken

into consideration. The Council is the policy making body of the EUREGIO. The

key members of the Council are mainly appointed by regional-political basis. The

parties represented in the Council are forming cross-border groups.

The Council is the most important body of the EUREGIO which has the functions of

as advisory and coordinating body of the regional cross-border cooperation. It

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adopts resolutions, decides on projects and initiate new activities. Overall, the main

goal is to promote regional cross-border cooperation. The members of the Council

should meet at least three times in a year and in different cities of the EUREGIO

area. A chairman and three deputies should be elected among members for four

years period.

EUREGIO Board mainly is responsible for implementing the decisions made by

GA. There are 12 voting members those included to the Board and the decisions of

the EUREGIO Council are prepared and executed under the responsibility of the

Board. A chairman and two deputies are sitting in the Board for four years period.

Following executives are the members of the Board: the president of the EUREGIO

Council, ten members elected by the Council members (five German, five Dutch

members, mainly Mayor or main administrative officer) and the director of the

EUREGIO. Three vice-presidents of the EUREGIO Council should attend the

meetings of the board.

The EUREGIO working groups consists of regional representatives, such as

authorities, social organisations and local communities. They advise, moderate and

ensure that the important developments within the EUREGIO border are in

progress. The organisations represented in the working groups are responsible for

in specific areas. Those specific areas are health care, public safety, sustainable

spatial development, general education system, tourism, economy, EUREGIO-

Mozer communication, labour market/vocational education. The working groups

specialised in discussing technical issues and exchanging ideas within the cross-

border platform. These groups also assess the cross-border project proposal under

the INTERREG programme. As a result, they form a basis for the bottom-up

principle which is the core principle of establishing the EUREGIO philosophy.

2.3 Strategies

The main goal of the EUREGIO is to achieve whole, strong, integrated sub-region

with better living and economic conditions. The main aim is to improve economic

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situation and living quality in the existing region and to push resources to the limits

to develop integration of the area.

The vision of the cooperation is the "one" provision area, follows the beliefs, that

the EUREGIO still is in its childhood in Europe. However, Europe becomes

noticeable and experienced with the existence of this network. As a pioneer

EUREGIO was an organisation which brought European policies and objectives

into action and satisfy people who were living in border areas within Europe. The

acclaimed motto ‘border regions make Europe’ highlights that the cross-border

cooperation is the major point in development of Europe. EUREGIO is being first in

establishing cross-border region and implementing the new born policies of

European Union has big impact on achieving socio-economic and political stability

in the region.

In order to achieve the ‘one’ provision area vision, EUREGIO commits to lessen

border-related barriers and support civil border line, businesses, organisations and

communities to use opportunities and develop within the region by cooperating with

the both sides of border. There are three main priority fields EUREGIO strides to

develop: 1) Sustainable spatial development; 2) Economic; 3) Social.

The EUREGIO functions actively in the following fields: 1) Social and cultural

integration; 2) Social-economic development; 3) Consulting for citizens; 4) Inter-

communal cooperation; and 5) Inter-regional cooperation.

2.4 Extracted idea for new cooperation

Tourism industry has a huge impact on the cultural and economic development of

the cross-border region and builds bridges between nations. Subsequently

implementation of the tourism projects lead improvement of tourism in region and

still gives promising development for future. For example, the overnight stays in the

German part of border reached to its pinnacle between 2002-2010 years to

970,284 by increasing 416%. In addition, 4.2 million day trips from the Germany to

the Dutch side from June to November in 2010 depicted and those people spend

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around €300 million. Tourism industry is being a priority field for development

under the EUREGIO working groups is divided into three areas: 1) Holiday in

neighbouring area; 2) Arts and culture; 3) Sports.

The existing routes and infrastructure between Germany and Netherlands are very

suitable for improving hiking and biking tours as well as to enhance museum and

castle experiences of people within the EUREGIO. For this reason, the project

called ‘Tourism marketing in the border region’ established sub-projects which

were designed to motivate communities who are living in the border area to

develop cultural connections and enterprises to invest money on tourism and

establish cooperation between each other in both sides of border. (EUREGIO,

2013)

The sub-project called ‘Geheim over de grens’ which translates from Dutch into

English as a ‘the mystery across the border’ is aimed to invite Dutch neighbours to

the Germany. The other sub-project ‘Das andere Holland’ (‘The other Holland’) with

similar structure opposite to the first one invites Germans to Netherlands. ‘Urlaub

für Kinder’ (‘Holiday for children’) by the identical web-sites is advertising activities

for children in both side of region. The following sub-project (‘Grenzlebnisse’ –

‘Border experiences’) is promoting border routes, excursions and experiences in

the vicinity areas. The last and most important sub-project which is going to be an

adopted idea for a new designed cooperation is ‘Handelsweg’ which translates

from German to English language like ‘Trade route’. It provides opportunity to

adventure a 229 km long hiking tour between Osnabrück (Germany) and Deventer

Hanseatic city (Netherlands). (EUREGIO, n.d.)

On the website of the latter sub-project (Handelsweg, n.d.) it is possible to find

different types of tours. In general, there are four kinds of packages which every of

them has special characteristics. Initially it would be better to describe the first and

shortest one which is called ‘Holland path – Arrangement’. The first day of tour

package starts from Rheine city in the German side, in the following day tourists

take tour to Bad Bentheim (Germany) and lastly they reach to Oldenzaal city in the

Netherlands side. The second tour is slightly different than the first one. This tour

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package designed in the following order Rheine (Germany) – Bad Bentheim

(Germany) – Losser (Netherlands) – Oldenzaal (Netherlands) and takes place

within four days. Different than two previous tour packages ‘Tödden-Arrangement’

designed tour routes detectably different. The tour is arranged within five days in

the succeeding plan Osnabrück (Germany) – Mettingen (Germany) – Recke

(Germany) – Hörstel (Germany) – Rheine (Germany). The last package is for six

days and it also takes place in the German side of the border. The tour starts in

Osnabrück, goes to Mettingen, continues with Recke, after Recke different than

previous tour tourists are heading to another German city called Hopsten, then fifth

day of tour participants are hiking to Hörstel and then Dreierwalde, the last day of

trip ends up in Rheine.

Due to the fact that two of the latter packages are taken place within the German

border of the EUREGIO, then it would be better to adopt two former packages as

the best practices for the new designed cross-border cooperation.

3. Croatia-Montenegro cross-border programme

This programme is a joint planning effort between two parties Croatia and

Montenegro which supported by EU Instrument for Pre-Accession (IPA). Croatia-

Montenegrin border area is the main target of the programme. In this section the

author is going to reveal the results of written interview (Appendix A) in

combination with description of the characteristics, organisational structure and

strategies of the Croatia-Montenegro cross-border programme.

3.1 Characteristics

The programme designed by IPA Implementing Regulation to involve two parts,

eligible and adjacent regions, of both countries. The eligible area from Croatia side

is Dubrovnik-Neretva County which has marine border with Montenegro. On the

Montenegrin land coastal municipalities such as Herceg Novi, Kotor, Tivat, Budva,

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Bar, Ulcinj and non-coastal municipality Cetinje are included into eligible region list.

Addition to eligible regions there are several adjacent areas which provides

intensely important services such as health, educational, transport services to the

eligible area. Adjacent areas have several similarities with eligible areas in terms of

demographic, economic and geographic characteristics. There are one adjacent

County (Split-Dalmatia) from Croatian side and three municipalities (Nikšić,

Podgorica, Danilovgrad) from Montenegrin side. (Cross-border programme

Croatia-Montenegro, 2012)

In an interview (Appendix A) to the question ‘In general, how important would you

consider the cooperation for your organization?‘ the interviewee responds as

follow:

‘Cooperation is one of the most important aspects of this programme. Solid

cooperation is the basic for this programme and its success. First of all,

cooperation was essential when two operating structures of the programme

(Ministry of regional development and EU funds of the Republic of Croatia

and Ministry of foreign affairs and European integration of Montenegro)

established this cross border programme. Furthermore, the institutions and

organizations from cross border region that implement joint projects have to

closely cooperate in order to implement all the activities and consequently

reach the goals and objectives of the projects.’ (Brbora, 2013)

Obviously, it is clear that this cooperation has a huge importance in successful

development of the both countries.

3.2 Organisational structure

Due to the fact that cross-border programme launched by EU, the management

structure of this programme mainly administered by the following bodies: National

IPA and/or CBC Co-ordinators, Heads of Operating Structures, Operating

Structures, Joint Monitoring Committee (JMC), Joint Technical Secretariat (JTS).

Beside to the management structure, beneficiary countries established operating

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structure which in Croatia operates under Ministry of Regional Development and

EU Fund (MRDEUF) – line ministry responsible for the management and

implementation of the Component II (cross-border cooperation) of IPA, Agency for

Regional Development – implementing agency and in Montenegro functions under

Ministry of Foreign Affairs and European Integration – institution responsible for

coordination of the IPA, EU Delegation – implementing agency. (Cross-border

programme Croatia-Montenegro, 2012)

Generally to say, the language is one of the barriers in development of all cross-

border cooperation. However, as per interviewee (Appendix A), Croatia-

Montenegro cooperation has opportunity in terms of language. Due to the fact that

both countries speak in the similar language with the dialects, the language barrier

for understanding minimizes.

It is obvious that when a new cooperation is established several problems related

to organisational and managerial, participants and different bodies occur. The

representative of Croatia-Montenegro also highlights these issues and mentions:

‘Main challenge/risk with the cooperation process actually relates to lack of

cooperation or insufficient cooperation. Currently we have one project where

two institutions (one from Croatia and the other one from Montenegro) do

not cooperate as they were supposed to. Lack of cooperation affects the

project itself in a way that the planned activities are delayed and not

coordinated which of course impacts the achievement of the project results.

The reason behind lack of cooperation is insufficient initiative and

inexperienced staff from one institution. We as Joint Technical Secretariat of

the programme are trying to mitigate this risks by providing all the technical

assistance and monitoring their activities as well as ensuring that they meet

all the criteria.’ (Brbora, 2013)

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3.3 Strategies

The main challenge and motivation to initiate this programme is to re-establish

social and cultural connections between two countries which were destroyed

during the war in 1990’s and to improve sustainable economic development.

(Cross-border programme Croatia-Montenegro, 2012)

The key successes of the cooperation, to be prosperous in the future, are to set

clear vision, mission and objectives. The interviewer was also very keen on those

issues and requested some important explanation from the interviewee. Here is the

full respond to the question ‘How would you describe the mission, vision and goals

of Croatia-Montenegro cooperation?’:

‘The vision of the programme has been defined as follows: Cross-border

area between Croatia and Montenegro is recognized as a region for high

quality of life and one of the most successful European tourist destinations

because of its unique and preserved natural resources, cultural and

historical heritage and high quality of services, as well as a region in which

socio-economic partners are empowered to achieve and manage the

optimal development potential of the area.

The overall objective of the Programme is: Improved quality of life in cross

border area between Croatia and Montenegro.

This objective will be achieved through the implementation of actions under

the following set of programme priorities and measures: Priority 1 (Creation

of favorable environmental and socio-economic conditions in the programme

area by improvement of the cooperation in the jointly selected sectors and

good neighborly relations in the eligible area, measures of the priority 1

(Measure 1.1: Joint actions for environment, nature and cultural heritage

protection, Measure 1.2: Joint tourism and cultural space, Measure 1.3:

Small cross-border community development projects), Priority 2 (Technical

Assistance) and measures of the priority 2 (Measure 2.1: Programme

Administration and Implementation, Measure 2.2: Programme Information,

Publicity and Evaluation). ‘ (Brbora, 2013)

Referring to Brbora (2013) it would be important to analyse objectives of

programme to get fully understanding about the cooperation. The main goal of the

Priority 1 is to establish cooperation between institutions in terms of environment,

natural and cultural heritage protection, to design tourist products on the resource

basis such as natural and cultural assets and advocate traditional and

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contemporary culture and to boost cooperation between institutions, citizens, civic

organisations in the following fields such as education, tourism and culture with the

help of the three measurement tools. On the other hand, Priority 2 mainly focuses

on the technical assistance. As per Brbora two measurement tools are striding to

achieve following objectives such as to make the capacity of national and joint

structures better to manage cross-border programmes, to assure the efficient

operation of programme-relevant structures, to arrange and spread the programme

related data to national authorities, the general public and programme

beneficiaries, to enhance the capacity of potential beneficiaries and at last to equip

technical expertise for external programme evaluations.

Those objectives of bilateral programme were planned to be met until 2016 years,

however in order to strengthen the cooperation between two countries the new

trilateral programme which will be funded by EU is going to prolong the cooperation

between two countries.

3.4 Extracted idea for a new cooperation

The idea which the author is going to use in the design of the new cooperation is

‘Joint tourism and cultural space’ measurement tool. Tourism and tourism related

services are the fundamental incentive for economic development and have

highest proportion in regional GDP within the area. The main impetus of this

measure is to broaden the diversification of services, extend tourist season, to

deliver high quality service based on the local tradition and culture and identical

products. This is why, there are several types of actions should be fulfilled by

measure. The author is going to highlight the most critical ones in development of

the region: tourist events in promotion of the attractiveness of the region; language

training, hospitality training, research packages for the SMEs and work force in

tourism; new tourism product development; cross-border cluster establishment in

tourism; joint marketing actions; monitoring of the local products and services; IT

services; cultural heritage PR in border regions and etc. (Cross-border programme

Croatia-Montenegro, 2012)

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Under the ‘Joint tourism and cultural space’ measure it has been established

‘Development of Outdoor Tourism’ (DOT) project which is aimed to achieve

business cooperation and improvement relevant skills in the tourism industry

between the cooperation. The main and partner bodies play an active role in

realisation of the project from the both sides of the border. For instance, the

Croatian Mountain Rescue Service as a main body and the Association for Nature,

Environment and Sustainable Development (Sunce) as a partner body actively

participate from Croatian side and the Centre for Sustainable Tourism Initiatives

(CSTI) as a main body and the United Nations Development Programme (UNDP)

as a partner body engage in Montenegrin part. The assigned grant for both sides

from EU was €125,683 for Croatia and €169,926 for Montenegro. (CrossBorder

Programme, 2014)

The results of interview (Appendix A) displayed very clear overview how successful

and relevant this project is to the new developed cooperation. The excerpt from

interview is placed below:

‘Concerning the project DOT from 1st Call for Proposals it can be

determined that joint planning and business cooperation in the sector of

tourism has been achieved, knowledge, infrastructure and technical

capacities have been improved and cross border area has been recognized.

The activities that were implemented and that contributed to the

achievement of the objectives are as follows: establishment of cross border

cluster, trainings related to cycling, sea kayaking and hiking, security

trainings conducted and the establishment of procedures and operational

guidelines in case of future rescue actions, marking the paths, development

of maps, brochures, etc. It is also important to stress out that the

beneficiaries from this project: Croatian mountain rescue service and Centre

for sustainable development of Montenegro have prolonged and continued

their cooperation through second mutual project – Development of ICT for

outdoor destination (DIOD) that is currently in 11th month of

implementation.’ (Brbora, 2013)

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According to Brbora (2013) the successful implementation of project has

accomplished long-lasting cooperation between business partners, solved

educational issues and established educational trainings, infrastructure and

technical issues in tourism sphere within the region. To take every single given

information into consideration it is likely to mention that the ‘Joint tourism and

cultural space’ measure and DOT project perfectly suits to the new designed

cooperation.

4. Azerbaijan-Georgia cross-border programme

The name of the new designed cross-border cooperation derives from two

different, but very close in relationship countries such as Azerbaijan and Georgia.

The main reason of establishing the new programme is to strengthen very close

ties such as political, economic and cultural cooperation between two countries in

border areas.

4.1 Characteristics

Three districts (rayon) from North-West Azerbaijan such as Qakh, Zaqatala and

Balakan and two municipalities Lagodekhi and Kvareli from North-East part of

Georgian land are included into the programme shown in Figure 1. The influence of

programme is thought to cover 5,650 km² area and 355,000 populations. The main

offices are going to be set in both sides of border in Balakan/Lagodheki cities, in

order to fully control and monitor the programme.

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Graph 1: Qakh-Zaqatala-Balakan-Lagodekhi-Kvareli

(Source: Google Maps, 2014)

The region is situated in the Caucasus Mountains and is full of cultural and natural

resources and very suitable for development of the cultural, culinary, biking, hiking

and Nordic walking routes. The both sides of border own natural reserves,

Zaqatala State Reserve (Azerbaijans, 2011) in Azerbaijan and Lagodheki Nature

Reserve (Geo Wonderland, n.d.) in Georgia which is going to be attractive places

for tour participants.

The presence of two airports (Zaqatala and Balakan), bus routes and railways to

the region make easy access to the region (Azerbiajans, 2011; OurAirports, n.d.).

In addition, people living in both sides of border mainly pursuit in agriculture. For

instance, Azerbaijan districts are well-known for chestnut, walnut, tea and tobacco

cultivation (Zaqatala, 2006) and Georgian municipalities are masters in wine

production (USAID/Georgia, 2012). The culture and cuisine have some similarities,

but mainly the both communities own specific way of preparing and eating. Wine

cellar in Kvareli is the biggest and longest in Georgia and as well as in the region

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which enhances the attractiveness of the region (Georgian Wine Association,

2011).

All in all, the cultural and natural assets are not enough to improve or develop the

cooperation between two countries. Moreover, the new projects such as renovation

of transport and tourism infrastructure within the cooperation are very essential.

4.2 Strategies

The mission, vision and goals of Azerbaijan-Georgia cross-border cooperation are

going to be relevant to Croatia-Montenegro cross-border strategy stated in chapter

3.3. The covert behind adoption of this strategy is its success story highlighted by

Brbora (2013).

In the author’s new designed cooperation objectives are divided into different

projects such as hiking, biking and Nordic walking, cultural and culinary touristic

routes. Every project is designed to target economic and cultural development of

region.

The hiking, biking and Nordic walking tours mainly will take place in Zaqatala State

Reserve and Lagodekhi Nature Reserve. In general, the existing hiking routes in

the latter protected area (Geo Wonderland, n.d.) would be initial procedure for the

development of the mentioned tours within the region. The cooperation between

two bodies would be intensely excellent experience to the former protected area.

The cultural and culinary tours are also is the main target of the new designed

programme. As the author mentioned above people living in both sides of border

afford their living costs from agriculture. For this reason, diverse custom, tradition

and rituals are making this region more valuable for tourists who are keen for

delicious cuisine and cultural tours. Already existed wine tours (Get Travel, n.d.) in

Georgian border also will be very good experience for successful establishment

and advancement of the programme.

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The activities highlighted in chapter 3.4 will be achieved if strong and long-lasting

cooperation between local communities, business bodies, institutions, mayors

would be established. This type of cooperation only can be achieved by training,

monitoring and creating supreme education system. This is why the duration of

programme should be decided for at least ten years.

To support all business activities, programme organisers is going to open direct

line and create web-site for easy access for local communities and foreign

investors. Facilitated policies and visa regulations will be discussed with both

governments. Special clubs will be established where member business owners or

local people can join and build cultural and business connections.

Overall, the ‘Joint tourism and culture space’ measure which the author analysed in

chapter 3.3 and 3.4 will be the core structure and strategy of the new designed

cooperation.

4.3 Balakan-Matsimi-Lagodheki hiking tour route

This route is going to be the easiest and practical one to be implemented to the

region in the first round. As it is mentioned in chapter 4.2 the cooperation between

two bodies will be benefit not only to enterprises, but also to the region as well as

local community. In case of successful implementation of programme, it will be

immensely favourable start for cooperation and development of region.

The tour will take place within three days and it will be similar structure to the

‘Holland path – Arrangement’ tour package mentioned in chapter 2.4. Identically,

the first day of tour will start from Azerbaijan district Balakan. The tourists will get

opportunities to explore Balakan city, Zagatala Natural Reserve which half part of

the protected area situated in Balakan district, natural monuments, mosques and

the most important architectures such as the early Alban temples.

The second day will start in Matsimi (Georgia) which is settled very close to

Azerbaijan border. The distance between Balakan and Matisimi is 18 km. This city

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would be very interesting for tourists who are interested in natural monuments.

After taking the hiking tour and exploring local culture, tourists will head to last

address in tour to Lagodekhi.

The Lagodekhi city similar to Balakan city has lots of destinations to be explored.

The Lagodekhi Nature Reserve will be very interesting to hike and vicinity areas of

city will be very adorable zone for wine lovers. In general, as it is stated earlier this

region is very famous for wines and vinery. The Georgian cuisine would be another

activity which foreigners could explore.

To sum all, it would be essential to highlight that this programme has promising

future and it can create regional development, attract enough tourists and

contribute to the economy of both countries.

5. Conclusion

It is obvious that every programme has benefits and risks. The benefits and actual

advantages of cross-border cooperation have been clarified in above chapters. In

order to give clear picture it is better to show other side of coin as well. There are

several risks associated with CBC programmes (European Neighbourhood and

Partnership Instrument, n.d.) have been identified: the capacity of the partners to

enter into the cooperation; the willingness of the partners to manage the program

and share the responsibilities; the knowledge of the partners to implement project’s

proposal.

To the question ‘Have there been challenges within the cooperation/cooperation

process? What kind of? How did you solve them?’ the interviewee replied as

below:

‘Main challenge/risk with the cooperation process actually relates to lack of

cooperation or insufficient cooperation. Currently we have one project where

two institutions (one from Croatia and the other one from Montenegro) do

not cooperate as they were supposed to. Lack of cooperation affects the

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project itself in a way that the planned activities are delayed and not

coordinated which of course impacts the achievement of the project results.

The reason behind lack of cooperation is insufficient initiative and

inexperienced staff from one institution. We as Joint Technical Secretariat of

the programme are trying to mitigate this risks by providing all the technical

assistance and monitoring their activities as well as ensuring that they meet

all the criteria.’ (Brbora, 2013)

During the analyses of the both cooperation there were some limitations appeared.

For example, the EUREGIO does not provide any information in English language

and request to the interview was not replied. The web-site of the programme does

not function fully in English.

In addition, it would be important to highlight that the new designed programme

needs for further research and deeply understanding local community and to

improve existing infrastructure.

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III. LIST OF REFERENCES

Internet

Azerbaijans, 2011. Zagatala State Nature Reserve. [online] Available at:

<http://azerbaijans.com/content_492_en.html> [Accessed 20 January 2014].

Azerbaijans, 2011. The transports to Balakan. [online] Available at:

<http://azerbaijans.com/content_1491_en.html> [Accessed 21 January 2014].

Balakan, 2012. Turizm. [online] Available at: <http://www.balakan.cls.az/turizm-.html> [Accessed

20 January 2014].

Bufon,M., Markelj, V., 2010. Regional policies and cross-border cooperation: New challenges and

new development models in Central Europe. Revista Română de Geografie Politică [pdf]. Available

at: < http://rrgp.uoradea.ro/art/2010-1/02_OK_Bufon+Markelj.pdf> [Accessed 20 January 2014].

Council of the European Union, 2013. Council adopts the multiannual financial framework 2014-

2020. [pdf]. Brussels. Available at: <

http://www.consilium.europa.eu/uedocs/cms_Data/docs/pressdata/en/ecofin/139831.pdf>

[Accessed 20 January 2014].

Croatia-Montenegro Cross-border Programme, 2005-2014. Development of Outdoor Tourism -

DOT [online] Available at: <http://www.cbccro-mne.org/en/business-cooperation-and-skills-

improvement-for-the-development-of-outdoor-tourism.html> [Accessed 20 January 2014].

EU Neighbourhood Info Centre, n.d. CBC - Cross-border cooperation. [online] Available at:

<http://www.enpi-info.eu/mainmed.php?id=171&id_type=10> [Accessed 20 January 2014].

EUREGIO, 2013. About EUREGIO. [online] Available at: <http://www.euregio.eu/de> [Accessed 20

January 2014].

EUREGIO, n.d. Unterschiede verbinden, Verschillen verbinden. [pdf] Gronau, Enschede. Available

at:

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Page | 25

<http://www.euregio.eu/sites/default/files/downloads/EUR110404%20Imagebrosch%C3%BCre%20

web_0.pdf> [Accessed 20 January 2014].

European Neighbourhood and Partnership Instrument, n.d. Cross-Border Cooperation (CBC)

Multi-annual Indicative Programme 2011-2013. [pdf] Available at:

<http://eeas.europa.eu/enp/pdf/docs/2011-2013_crossborder_mip_en.pdf > [Accessed 20 January

2014].

Geo Wonderland, n.d. Lagodekhi Protected Area. [online] Available at: <http://geo-

wonderland.com/tours/tourebi/lagodekhi.html> [Accessed 20 January 2014].

Georgian Wine Association, n.d. About Kvareli Cellar. [online] Available at:

<http://www.gwa.ge/?7/296/> [Accessed 20 January 2014].

Get Travel, n.d. Wine tours. [online] Available at: <http://www.gettravel.wanex.net/wine.htm>

[Accessed 20 January 2014].

GoogleMaps, 2014. Qakh-Zaqatala-Balakan-Lagodekhi-Kvareli. [pdf] Available at:

<https://maps.google.com/> [Accessed 20 January 2014].

Handelsweg, n.d. About tour packages. [online] Available at:

<http://www.handelsweg.com/downloads/wegbeschreibung/> [Accessed 20 January 2014].

Handelsweg, n.d. Hollandgänger-Arrangement. [pdf] Available at:

<http://www.handelsweg.com/fileadmin/media/handelsweg/Hollandgaenger_dt.pdf> [Accessed 20

January 2014].

Instrument for Pre-Accession (IPA), 2011. Cross-Border Programme Croatia – Montenegro 2007-

2013. [pdf]. Available at: <

http://www.europarl.europa.eu/RegData/docs_autres_institutions/commission_europeenne/comitolo

gie/info/2012/D023078-02/COM-AC_DI(2012)D023078-02(ANN2)_EN.pdf> [Accessed 20 January

2014].

Ministry for Foreign Affairs of Finland, 2011. Cross-border cooperation: benefiting from borders.

[pdf] Helsinki. Available at:

<http://www.aebr.eu/files/publications/CBC_Benefiting_from_Borders.pdf> [Accessed 20 January

2014].

OurAirpots, n.d. Airports in Azerbaijan. [online]. Available at:

<http://ourairports.mobi/countries/AZ/airports.html> [Accessed 21 January 2014].

Schelberg, W.L.G., 2001. EUREGIO: Pioneer in the Practice of European Cross-Border

Cooperation. [pdf] . Available at:

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Page | 26

<http://webcache.googleusercontent.com/search?q=cache:ftp://78.153.208.68/bkp/ipa/PDF/B2_eur

egio.pdf> [Accessed 20 January 2014].

Streitenberger, W., 2013. Cross-Border-Cooperation in the New European Territorial Cooperation

ETC. [pdf] Brussels. Available at:

<http://www.aebr.eu/files/publications/Speech_Streitenberger_ETC-CBC.pdf> [Accessed 20

January 2014].

USAID/Georgia, 2012. Promotional plan for Georgia’s wine tourism sector. [pdf] Available at:

<http://www.gwa.ge/upload/file/Promotional_Plan_for_Georgias_Wine_Tourism_Sector.pdf>

[Accessed 20 January 2014].

Zaqtala, 2006. Əsas təsərrüfat fəaliyyəti haqda məlumat. [online] Available at:

<http://zaqatala.my1.ru/index/0-12> [Accessed 20 January 2014].

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IV. Appendix

Appendix A: Interview Transcripts

(Tue, Dec 10, 2013 at 3:33 PM by Kristina Brbora)

Part one: motivation and general work

Q1: In general, how important would you consider the cooperation for your

organization?

A1: Cooperation is one of the most important aspects of this programme. Solid

cooperation is the basic for this programme and its success. First of all,

cooperation was essential when two operating structures of the programme

(Ministry of regional development and EU funds of the Republic of Croatia and

Ministry of foreign affairs and European integration of Montenegro) established

this cross border programme. Furthermore, the institutions and organizations

from cross border region that implement joint projects have to closely cooperate

in order to implement all the activities and consequently reach the goals and

objectives of the projects.

Q2: What was your motivation to start the Croatia-Montenegro cross-border

programme cooperation?

A2: Namely, due to the war that took place in the early nineties social, cultural

and economic connections between Croatia and Montenegro were severely

damaged. This programme addresses the need to re-establish and strengthen

cross-border connections with the aim of promoting good neighbourly relations

and the sustainable economic and social development of the border areas.

Q3: How would you describe the mission, vision and goals of Croatia-

Montenegro cooperation?

A3: The vision of the programme has been defined as follows: Cross-border

area between Croatia and Montenegro is recognized as a region for high quality

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of life and one of the most successful European tourist destinations because of

its unique and preserved natural resources, cultural and historical heritage and

high quality of services, as well as a region in which socio-economic partners

are empowered to achieve and manage the optimal development potential of

the area.

The overall objective of the Programme is: Improved quality of life in cross

border area between Croatia and Montenegro.

This objective will be achieved through the implementation of actions under the

following set of programme priorities and measures: Priority 1 (Creation of

favourable environmental and socio-economic conditions in the programme

area by improvement of the cooperation in the jointly selected sectors and good

neighbourly relations in the eligible area, measures of the priority 1 (Measure

1.1: Joint actions for environment, nature and cultural heritage protection,

Measure 1.2: Joint tourism and cultural space, Measure 1.3: Small cross-border

community development projects), Priority 2 (Technical Assistance) and

measures of the priority 2 (Measure 2.1: Programme Administration and

Implementation, Measure 2.2: Programme Information, Publicity and

Evaluation).

Q4: What are the main achievements/results of the cooperation (so far)?

Overall and specific for your organization?

A4: On the governmental level cooperation between two countries is

enhancing, especially since Montenegro became an independent country. Until

now several bilateral agreements have been signed.

Concerning the overall results of the cooperation, we still cannot determine

whether the quality of life in cross border area between Croatia and

Montenegro has been improved given the fact that the programme still runs and

it is expected that it will terminate in 2016 and the fact that some projects are in

the phase of implementation. Moreover, several new projects are expected to

start with the implementation in late 2014. On the other hand, some specific

results can be highlighted. It is determined that most of the

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organizations/institutions that participated in the programme throughout

implementation of the joint projects in the cross border area have achieved

excellent cooperation, cooperate even after the termination of their projects,

submit new project proposals, have raised human resources capacities within

their organizations, development of new services, etc.

Q5: Concerning joint program in ‘tourism and cultural space’, how far have you

achieved overall objectives?

A5: Concerning the project DOT from 1st Call for Proposals it can be

determined that joint planning and business cooperation in the sector of tourism

has been achieved, knowledge, infrastructure and technical capacities have

been improved and cross border area has been recognized. The activities that

were implemented and that contributed to the achievement of the objectives are

as follows: establishment of cross border cluster, trainings related to cycling,

sea kayaking and hiking, security trainings conducted and the establishment of

procedures and operational guidelines in case of future rescue actions, marking

the paths, development of maps, brochures, etc. It is also important to stress

out that the beneficiaries from this project: Croatian mountain rescue service

and Centre for sustainable development of Montenegro have prolonged and

continued their cooperation through second mutual project-Development of ICT

for outdoor destination (DIOD) that is currently in 11th month of implementation.

Part two: challenges

Q6: Have there been challenges within the cooperation/cooperation process?

What kind of? How did you solve them?

A6: Main challenge/risk with the cooperation process actually relates to lack of

cooperation or insufficient cooperation. Currently we have one project where

two institutions (one from Croatia and the other one from Montenegro) do not

cooperate as they were supposed to. Lack of cooperation affects the project

itself in a way that the planned activities are delayed and not coordinated which

of course impacts the achievement of the project results. The reason behind

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lack of cooperation is insufficient initiative and inexperienced staff from one

institution. We as Joint Technical Secretariat of the programme are trying to

mitigate this risks by providing all the technical assistance and monitoring their

activities as well as ensuring that they meet all the criteria.

Q7: Do you see differences between national networks and international

networks?/ In which way does working in a cross-border network differ from

working in national networks?

A7: In my opinion there are differences and most of them are related to the

cultural background. Organizations/institutions from international networks in

most of the cases do not share same language, culture, religion, nationality and

political environment unlike national networks and this actually might trigger

some misunderstanding, different ideas and approaches to solving problems

and mitigating risks. It is essential that organizations from international network

are acquainted with each other’s culture in order to achieve successful

cooperation.

Q8: Do language and cultural differences impact on your work? In which way?

A8: Since Croatian and Montenegrin people share same language (but with

different accents) and great part of the culture it cannot be said that there are

differences that impact the work or endanger cooperation.

Part three: success factors/ lessons learned and future outlook

Q9: Considering your experiences from cross-border networks - which things

you would do differently next time (lessons learned)?

A9: As previously stated, it is still early to measure the overall impact of the

programme but some lessons learned show that many institutions are not

aware of the existence of this programme and its benefits. Concerning the

future actions, it is crucial to focus more on the visibility of the programme and

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the marketing so that more institutions from different sector can submit their

project proposals.

Q10: According to your personal experiences which five factors would you

consider the most important factors/success factors for cross-border

cooperation? OR In general what are your recommendations for organizations

that are about to start a cross-border cooperation? What should they consider?

Be aware of?

A10: First of all, in order to engage in cross-border cooperation, organizations

have to be fully aware of all the disadvantages, lacks and weaknesses of their

own organizations as well as of their strengths, opportunities and challenges.

They have to determine what are the needs of their organizations and which

capacities (human, finance, etc) they possess. They also have to be aware of

possible cultural differences the organization from other country might have.

Moreover, they ought to be aware that they may change their ways of

conducting the business and adapt to the new ones. They also have to think

about embracing new technologies, products or services.

Q11: What are your future plans for the Croatia-Montenegro cross-border

network? (Will you continue working together after the project has ended?)

A11: After the termination of this bilateral programme Croatia-Montenegro (in

2016) institutions are likely to continue their cooperation probably through new

trilateral programme that will also be financed from EU funds.

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V. Eidesstattliche Erklärung

Erklärung gem. § 15 (5) Prüfungsverfahrensordnung über die

selbstständige Anfertigung einer Hausarbeit:

Erklärung

Hiermit erklären wir, dass wir die von uns eingereichte Assignment Paper ‘Analysis

of the EUREGIO and Croatia-Montenegro cross-border cooperation and design the

new Azerbaijan-Georgia cross-border cooperation’ selbstständig und nur unter

Verwendung der angegebenen Quellen und Hilfsmittel angefertigt haben.

Heide, 23.01.2014

(Shahriyar Humbatov)