10
IN Incredible !ndia

Amazing Thailand, Amazing Value

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Page 1: Amazing Thailand, Amazing Value

IN

Incredible !ndia

Page 2: Amazing Thailand, Amazing Value

Competition for this market is getting stiffer. Currently every major NTO is here in India. South Korea, Italy, South Africa, and Dubai have emerged with strong presence, while the big three remain Singapore, Malaysia and Thailand.

Singapore Tourism Board opened in first office in Mumbai in 1994. They now have two other offices in New Delhi and Chennai. Tourism Malaysia came in 2000 and also has 3 offices in the same cities.

TAT opened its New Delhi Office in 2003 and TAT Mumbai Office in November 2009.

Page 3: Amazing Thailand, Amazing Value

Advertising & PR• Advertise in consumer and travel trade

publications• Organize media fam trips• Produce e-newsletters• TV ads with Makemytrip.com

Page 4: Amazing Thailand, Amazing Value
Page 5: Amazing Thailand, Amazing Value

Niche Market Marketing• Weddings

- Advertise in wedding magazines- Fam trips for wedding planners- Special incentives for wedding couples- Produce wedding collaterals

• Corporates- Advertise in business magazines- Promotion direct to corporate offices

• Golf- Media and agent fam trip to tournaments- Join golf shows and support small corporate tournaments

Page 6: Amazing Thailand, Amazing Value
Page 7: Amazing Thailand, Amazing Value

Protecting Leisure Market- Joint promotions with travel agents & airlines- Agents fam trips- Join travel shows and make sales calls- Online Thailand Specialist Program- Organize tourism road shows from Thailand with private sector participation

Marketing Support- Produce promotional materials, e.g. brochures, fact sheets, DVDs, display banners, etc.

Page 8: Amazing Thailand, Amazing Value
Page 9: Amazing Thailand, Amazing Value

Students/education Ladies Anniversaries DINKs YUPPIEs

Page 10: Amazing Thailand, Amazing Value

PR Company Partner with major consumer brand Destination Thailand Online specialist program and frontline

training Website & social media Marketing company

Moving towards 1 million visitors…