All the Data You Need for the Perfect Summer Vacation

PRESENTATION

ALL THE DATA YOU NEED FOR THE PERFECT VACATION

© 2013 Webtrends, Inc. 1

MAXIMIZE FUN MINIMIZE STRESS


There’s sun. There’s warm air. There’s the unflinching desire to go DO something.

START NOW with this handy infographic.

It’s packed with helpful tips you really need to know. READY?


Families planning a vacation this year.1 People with a mobile phone who use it to plan trips.2

Have downloaded and used travel-related apps.2


Will fill up the gas tank and go this summer.3

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Don’t forget to include costs for preparation. Admit it, you’re going to shop.

Number of retailers who say weather is the biggest factor in determining sales.4


GO TO THE BEACHThe most popular summer vacation revolves around a beach.5


HAWAII: The Big Island.6


16,000,000

VENICE BEACH

13,268,841

MIAMI BEACH

11,164,975

CONEY ISLAND BROOKLYN

Most Crowded U.S. Beaches: Annual Visitors.7

MOST CROWDED


LET’S EAT!#1 TRAVEL-RELATED ACTIVITY ON A MOBILE DEVICE

Searching for restaurants.8


Go out to eat within a day of searching on a mobile device.9

Go out immediately or within one hour of searching on a mobile device.9


Gallons of ice cream and related frozen desserts produced in the U.S. in 2011.10

Billion Gallons

VANILLA (boring!)

According to the International Ice Cream Association.


Long Beach, CA

Philadelphia, PAColumbus, OH

Dallas, TX

Milwaukee, WI

11


6,120,000

STRICTLY BACON

Monthly Google Searches

201,000

BACON RECIPES

9,900

BACON VIDEO

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DANGER ZONESummer’s not all fun and games. Things to watch out for.


It may be 93 million miles away, but it can really burn you good.


WHO’S USING THEIR SUNSCREEN?

Among people aged 18 to 29.12

37% of women 16% of men.


STAY HYDRATED

The average adult is about 60% water.13

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Unprovoked attacks in the U.S. Unprovoked attacks worldwide. Fatal worldwide.

SHARK ATTACKS IN 2012.13


Lower legs Upper legs Lower torso

BITES

Top 3 places a shark will bite you.14


Vacation destination... Or death trap?


HUMANS: THE OTHER WHITE MEAT

Florida had the most shark attacks in 2012.15

Attacks


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HIGH VOLTAGE!

Florida is also the lightning injury leader in the U.S.16


REMEMBER DATA CAN MAKE OR BREAK YOUR

VACATION




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SOURCES1. http://media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf

2. http://new-york.hotelscheap.org/top-ten-travel-apps

3. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com)

4. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com)

5. media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf

6. 2012-2013 U.S. News Best Vacations rankings

7. http://travel.yahoo.com/ideas/america-s-most-crowded-beaches.html

8. http://new-york.hotelscheap.org/top-ten-travel-apps

9. Nielsen and commissioned by Telmetrics and xAd

10. USDA, National Agriculture Statistics Service

11. www.bundle.com/article/ice-cream-country-cities-and-states-eat-most-ice-cream-america/

12. www.cdc.gov/mmwr/preview/mmwrhtml/mm6118a1.htm

13. http://www.livestrong.com/article/340756-healthy-body-water-percentage/

14. International shark attack file, Florida museum of Natural History

15. Florida International Shark Attack File

16. www.orlandosentinel.com/news/local/orl-florida-dangerous-080909,0,3325273.photogallery


Travel

All the Data You Need for the Perfect Summer Vacation