5/6/2009 All About Google III: Keyword Research Tips, Tools and Strategies By Trent Blizzard, President Blizzard Internet Marketing, Inc www.blizzardinternet.com
If you don't know what phrases your customers use, how do you know how to attract them? Learn how to research keywords for optimizing your website for Google. In this short presentation, Trent Blizzard demonstrates several top tools and strategies for finding the best keywords. Also learn how to organize them for easy implementation and search engine success. For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/
Citation preview
5/6/2009
All About Google III: Keyword Research
Tips, Tools and Strategies
By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc
www.blizzardinternet.com
5/6/2009
Title
4-10 words long (63 Characters)
Targeted Keyword Phrase at beginning
Sound Appealing
Repeating Words is a waste of Real Estate
Description (Meta Description)
Written to cause click, not rank higher
144 Characters Long
Unique for every page
On-Page Optimization Elements I
5/6/2009
H1 (Heading One)
Match of Keyword Vector
2-5 words typically
Keywords (Meta Keywords, Metatag Keywords)
Not Very Important
Keep Simple, dont stuff
On-Page Optimization Elements II
5/6/2009
Page URL
Use keyword in URL when possible
aka Slug
Page Content
150 word minimum
250-400 word Ideal
Write for Audience dont stuff with keywords
Bold and Linked text at premium
Gutters of diminished importance
On-Page Optimization Elements III
5/6/2009
How Frequently is Phrase Searched?
How Targeted is Phrase?
How Many Phrases Per Page?
What is Current Content on Page?
Content MatchingVS
Independent Keywords
What comes first: The phrase or the content?
Strategic Considerations
5/6/2009
GSiteCrawler: Used to build a spreadsheet of all pages on site
and see what current keyword elements are already in place.
Google Adwords Keyword Tool
SEMRush to see what keyword phrases you rank for now
(especially interior pages) AND to get ideas based upon your
competitors,
Powerful Fee-based tools
Demographic Research Tools
Tools
5/6/2009
Webinars:
All About Google IV: How to Track your Search Engine RankingsJuly
8, 2009 11:00 AM - 12:00 PM MDT
All About Google V: How to Optimize You r WebsiteJuly 22, 2009
11:00 AM - 12:00 PM MDT
Workshops:
All About GoogleJuly 14th, Las Vegas, NV
Listings and Link Building WorkshopJuly 15th, Las Vegas, NV
Google and FoundationsSeptember 9-10th, Glenwood Springs CO
Listings and Link Building WorkshopSeptember 30th Oct 1st, Glenwood
Springs
Learn More