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Albanian Market Editions and Telecommunications

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Report Focal Areas

1. Albanian Market Overview

2. Albanian Editions Market

3. Albanian Telecommunications

4. Albanian Forum Market

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Albanian Economy

•Population: 3.1 m (42%urban)•GDP: $11 bn•GDP growth: 5.5%•GNI per capita: $2570•Unemployment: 15.2%•Informal sector: 40-45%GDP•Remittances: 14% GDP(2008 data)

Main Focal cities of the Market:Tirana, Elbasan, Shkoder, KorcaFier, Durres

•Future cities we can focus on: Gjirokastra, Saranda, Vlora

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Albanian Economy

Under the IPA, Albania was expected to receive €81.2 million during 2009, €93.2 million during 2010, €95.0 million during 2011 and €96.9 million during 2012.

Despite the global economic turmoil of 2008, Albania's economic growth was in line with initial forecasts of 6% while inflation remained within the 2-4% target band of the Bank of Albania.

Albania was one of only two countries in Europe that recorded economic growth in the first quarter of 2009, growing by 0.4%. Albania's Telecom industry has been liberalized.

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Albanian Market Culture Framework

A formal marketWithin the existing institutional frameworks, as they underwentRestructuring.

An informal marketWith smaller scale activities operating within networks and processes

outside the formal system

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Top Albanian Magazines in Sales the last 2 yrs

Albania(Right-wing), Tirana

Drita(Literary magazine), Tirana

Klan(Independent weekly magazine), Tirana

Republika(Right-wing Republican Party organ), Tirana

Tirana Demokratike(Democratic Party organ), Tirana

Eagles Wings

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Top Newspapers in Sales

1  Shekulli 2  Koha Jone 3  Rilindja Demokratike 4  Korrieri 5  Tirana Times 6  Gazeta Start 7  Gazeta Panorama 8  Sporti Shqiptar 9  Tirana Observer 10  Albania 11  Gazeta Tema 12  Gazeta Sot 13  Gazeta 55 14  Metropol

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A 2nd eye on the market

Albanian Daily News(Independent), Tiranahttp://www.albaniannews.com/

Albanian Telegraphic Agency(English-language news service), Tiranahttp://www.hri.org/news/balkans/ata/

Balli i KombitTiranahttp://membres.lycos.fr/ballikombit/

Ballkan(Independent daily), Tiranahttp://www.ballkan.com/

Biznesi(Financial news), Tiranahttp://www.biznesi.com.al/

Ekonomia(Financial news), TiranaN/A

•Gazeta E Tiranes(Independent), Tiranahttp://www.gazetaetiranes.com.al/•Gazeta Shqiptare(Independent), Tiranahttp://www.balkanweb.com/gazeta/gazeta.htm•Gazeta Tema(independent), Tiranahttp://www.gazetatema.net/•Koha Jonë(Independent), Tiranahttp://www.kohajone.com/•Korrieri(Independent), Tiranahttp://www.korrieri.com/•Lajmehttp://www.lajme.gen.al/•Metropol(Independent daily), Tirana

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A 2nd eye on the market

Monitor(Weekly newsmagazine), TiranaN/A

Panorama(Centrist daily), Tiranahttp://www.panorama.com.al/

Rilindja Demokratike(Democratic party organ), Tiranahttp://www.rilindjademokratike.com/

Shekulli(Centrist), Tiranahttp://shekulli.com.al/

Spektër(Bi-weekly social and cultural magazine), Tiranahttp://www.spekter.com.al

Sporti Shqiptar(Sports), Tiranahttp://www.sportishqiptar.com.al/

Tirana Times(Independent English-language weekly), Tiranahttp://www.tiranatimes.com/

Zëri Popullit(Socialist Party organ), Tiranahttp://www.zeripopullit.com/

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E-Press Statistics

Internet Usage Statistics:1,300,000 Internet users as of June ’10, which accounts for 43.5 % of the population. (according to the ITU)

Facebook Users in Albania:864,760 as of August ’10. (according to Facebook)

Internet Usage and Population Statistics:

Year Internet Users Pop.%

2000 2,500 0,1%

2004 58,000 1,8%

2008 550,000 16%

2010 1,300,000 43,5%

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Internet

Broadband represents a strong growth market given currently low penetration levels.

Price led competition continuing in 2009 has resulted in Broadband overtaking Dial-up and representing the majority of Internet connections.

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Telecommunications in Albania

Albania - Key Telecom parameters - 2008 – 2009

2008 - 2009 : Fixed Broadband NEW subscribers: 3675

Fixed broadband penetration rate1% - 2.3%

Subscribers to Telecoms Services Fixed-linesubscribers ~ 295,300

Mobile phone subscribers ~ 3 Mill.

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Doing Telecom in Albania

Business Environment: (Legislation & Operator developments)

Vodafone was established as a first and only operator in the year 1998. (No of subscribers for the year 2009: 1.150.000). AMC entered the market in the year 2001 as a second operator (No of

subscribers for the year 2009: 1.350.000).

The Turkish Group Calik, penetrated the mobile communications market in the country of Albania, in February of 2008, through the Operator Eagle of Albtelecom which is the local landline. (Eagle’s Subscribers in 2009 : 350,000)

An additional 4th Operator was given license in 2009. It is the subsidiary of PTK form Kosovo and is consisted of a Group of Albanian businessmen under the Mgt of the Kosovo Operator.

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SMART PRESS Potential Customers

AMC Vodafone EAGLE Mobile TECOM Stores Neptune Store Nokia Siemens Network

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Forums in Albania

The fourth forum of the Greek-Albanian economic relations, entitled "Challenges & Perspectives 2010", took place in Tirana, with Albanian Deputy PM and Minister of Economy, Trade & Energy Ilir Meta giving the keynote address

The forum was attended by several Albanian ministers and Albanian as well as Greek entrepreneurs were scheduled to participate.

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2010 most important Forums in Tirana

Expo PA KLIK Expo Group Albania AGRO-Counsil Albania Confidustry Albania on the Road to Broadband

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Forums in progress 2010

New Years Salon

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Thank you