Ad opportunities spain en 2010

CONFIDENCIAL

marketing presentation

lastminute.com Spain 2010

lastminute.com Spain

Traffic •2.500.000. Unique Users per month

•25.000.000 page views per month

•45.000.000 Page Impressions per month.

•650.000 active newsletter subscribers .

Demographics

- 49% female, 51% male

- Young and young at heart – 65% aged between 25 and 45

- Upmarket – 45% are in the AB social grade

- Working – 91% are working full or part-time

-Affluent: btw 36k - 54k €/year: 25% btw 27k - 36k €/year: 19%

- Online savvy – 78% have purchased online before

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Main homepage

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MPU 300X250Rotating on homepage Max size 25 kbRich media acceptedAd served by Dent

Leaderboard 728x90Rotating on homepage Max size 25 kb Rich media acceptedAd served by Dent

Text link20 typesHome page fixed Linking to Co–branded microsite

CONFIDENCIAL

Display in travel category front door

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MPU 300X250max. file size 25kb rich media acceptedAd served by Dent

Leaderboard 728x90max. file size 25kbrich media acceptedAd served by Dent

Skyscraper 120x600 o 160x600max. file size 25k rich media acceptedAd served by Dent

Banner 468x60max. file size 25kb rich media acceptedAd served by DentCompatible Rich Med

CONFIDENCIAL


•468x60 Banner max 25kb•609x60 Banner max 25kb•300x250 MPU max 25kb•728x90 Leaderboard max 25kb•Rich media accepted•Ad served

1 day of sponsorship 350,000 daily page impressions. Subject to approval.

Homepage takeover standard


•468x60 Banner max 25kb•300x250 MPU max 25kb•728x90 Leaderboard max 25kb•Brand colour supplied as hex triplet (eg.ec008c)for background.• rich media accepted• Ad served

1 day of sponsorship 350.000 daily page impressions. Subject to approval.

Homepage takeover superior

Travel front door sponsorship


Formats:• 728x90 (ad served)• Logo sponsored by hard coded• 120(60)x600 (ad served)• 300x250 (ad served)• 468x60 (ad served)• Sponsor box (hard coded)

Creative fixed.

Integrated placement in travel front doors


Logo clickableHard codedMax file size 15kb

Promo boxImage 218x96 + text (max 120 types)Fixed on travel frontdoorsmax. file size 15 kbHard coded

Sponsor boxImage 90x90 + text (max 120 types)Fixed on travel Frontdoorsmax. file size 15 kbHard coded

Display ads into search pages


Skyscraper 120x600 o 160x600Rotation on search resultsmax. file size 25kbrich media acceptedAd served by DentTargeting to destination and origination available

Banner 468x60Rotation on search results pagesmax. file size 25kbrich media acceptedAd Served by DentTargeting to destination and origination available

Wait Screen

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MPU Wait screen 300X250max. file size 20k Only static gifAd served by Dent

Targeting to destination and origination available

CONFIDENCIAL

Co-branded Microsite


Microsite with integrated booking engine

Product offers relevant to the destination promoted

Flash box with video or images on rotation

Editorial Text and logo

External link toward the partner’ site

Integrated booking engine locked on destination

Confirmation Email


Banner 490x63Ad served in confirmation email

Newsletters


Banner 468x60Static gif only, max 25 kbHard coded

Database: 650,000 emailsDelivery rate 98% Open rate 16%

Integrated placement Newsletters


Image + text (max 130 types)Static gif only, max 25 kbHard coded

Database: 650,000 emailsDelivery rate 98% Open rate 16%

Stand alone email


Database 300.000 emails

Hard code

Static gif only 600x400

Open rate about 16%. CTR 2%

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Contacts

CONFIDENCIAL

Martino Di PietroHead of Media Italy and Spain

tel: +39 02 67191969 fax: +39 02 67191950mob.it: +39 346 0342011 email: [email protected]

Jaime GuillénMedia Executive

Marqués de Sentmenat, 54-58, 2ª08029, Barcelonatel: +34 93 600 29 20email: [email protected]

Giuliana Caputo Media Sales Specialist

Marqués de Sentmenat, 54-58, 2ª08029, Barcelonatel: (+34) 936002930email: [email protected]