2. INSIGHT FOR AGENTS 3. MAIL NEWSPAPERS ARE . . . No 1 for
Ocean CruisesNo 1 for River Cruises Intention to book Big spenders
a cruising holiday1 in 3 of all Cruising Cruising advertising
Passengers 4. CRUISE BRANDS 5. 2,000 OPINIONS 1,976 Mail Consumers
March 12th -19th 2012 6. THE SAMPLE 769 539 668Have not been on
ahave been on a Would not considercruise but wouldcruisea cruise
holiday consider a cruiseholiday 7. What made you choose to go on a
cruise rather than anothertype of holiday. Tell us what you think
were the top five answers given by consumersDestinations
DestinationsAlways wanted to go on a cruisePrevious experience A
special occasion/anniversaryThe food RecommendationOn-board
entertainmentWanted to go on a ship rather than fly Favourite type
of holiday 8. We asked the following question:Select the top three
most important factors when booking a
cruiseDestinationsDestinations Cost Company or brandSize of cruise
ship Cost 9. What if anything would prompt you to take a
cruise.Select the three answers you believe were most popularwith
consumers A good deal or offer A good deal or offer Recommendation
The right destination Friends/family Booking with a company I
trusted 10. IS CRUISING EXPENSIVE?11% 20% 34%Cruisers Non Cruisers
Potential cruisers 11. Kathryn BeadleHurtigruten 12. Cruising
Opportunities 13. Cruising Opportunities 14. Cruising Opportunities
CRUISELAND 11 night 11 nightSpain & Canary Islands Canary
IslandsNovember NovemberAccommodation 979 800Airfare0 0Transfers0
40Drinks200 200Sightseeing 150
150Entertainment0150Meals0165TOTAL1,329 1,505 15. Giles
HawkeComplete Cruise SolutionEx-UK Cruising 16. 12 17. 12 18. Paul
SharpThe River Cruise LineRiver Cruising 19. A Mind Altering
presentation to make youThink Differently aboutRiver Cruising 20.
Mike BonnerSilversea ExpeditionsExpedition Cruising 21. Travellers
want to integrate withthe place, to get out of the hotelgrounds and
into the destinationand experience it in a unique andmemorable
way.Nancy Novogrod, Editor in Chief,Travel + Leisure 22. There is a
move away fromrelaxation to a holiday forcatharsis and
education.Alastair Poulain,Co-founder, Original Travel 23. Lynn
NarrawaySeabournSelling Luxury 24. Francis RileyNorwegian Cruise
LineFamily Cruising 25. Image 26. N 27. With Family Image Behind
28. R 29. OENWAIGRN
