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Finding Your Way in Social Media
Presented by Iain MartinSkipedia Travel Marketing
- Guiding you through the jargon
- Helping you create the foundations
- Giving you ideas for strategy
Finding your way in Social Media
- Me
- Skipedia
- You
Introductions
“Social Media is generally any website or service that uses Web 2.0 techniques and concepts”
What is Social Media?
“Social Media is generally any website or service that uses Web 2.0 techniques and concepts”
What is Social Media?
“People having conversations online”
What is Social Media?
Social Media is different
What does CRM mean to you?
Social Media is different
What does CRM mean to you?
Social Media means you can talk to your customers every day
Social Media is different
What does CRM mean to you?
Social Media means you can talk to your customers every day…
…so you’d better make sure you’re saying the right thing!
Social Media is different
How did referrals used to work?
Social Media is different
How did referrals used to work?
Your customers can tell their friends what a great holiday they’re having before it’s over
Social Media is different
How did referrals used to work?
Your customers can tell their friends what a great holiday they’re having before it’s over
Or what a bad holiday they’re having…!
Social Media
2004
Social Media
2004
2005
Social Media
2004
2005
2006
Facebook –Twitter – Google+ -Pinterest – Blogs – YouTube –
How big is Social Media?
Facebook – 900mTwitter – Google+ -Pinterest – Blogs – YouTube –
How big is Social Media?
Facebook – 900mTwitter – 140mGoogle+ -Pinterest – Blogs – YouTube –
How big is Social Media?
Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – Blogs – YouTube –
How big is Social Media?
Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – YouTube –
How big is Social Media?
Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube –
How big is Social Media?
Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube – 4 billion videos per day
How big is Social Media?
Let have a look at a short video…
Is Social Media just a fad?
“We don’t have a choice on whether we do social media, the question is how well we do it.”
Erik Qualman
Is Social Media just a fad?
Coffee Time
• Facebook is the most visited website in the world
• Facebook is the most visited website in the world
• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
• Facebook is the most visited website in the world
• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
• There are over 30 million Facebook users in the UK - almost 50% of the entire population
Facebook - Timeline
Facebook - Content
Facebook - Insights
Twitter - Profile
Twitter – Great Profiles
• Abercrombie and Kent• Carnival Cruises• Flight Centres
Twitter - Content
Twitter - Tools
Mentions – Hootsuite
Measuring RTs – Retweetrank.com
Measuring Tweet Density – Tweetstats.com
Scheduling – Hootsuite or Tweetdeck
YouTube• 150 years of video watched on Facebook every day
• 400 tweets per minute contain a YouTube link
• 200m mobile clips streamed on YouTube every day
• 37% have bought an item seen on YouTube
YouTube – Best Practice
1. Make it SEO
• Use auto-complete ideas• Use keywords in title, tags• Make full use of description
YouTube – Best Practice
2. Embed and use as content
• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
YouTube – Best Practice
3. Keep it short and simple
• Max 2 minutes, if possible • Content > high production values• e.g. Gap Yah
YouTube – Best Practice
4. Remember the details
• Include your branding• Include a link in description• Choose the best thumbnail
YouTube – Best Practice
5. Build a home
• Don’t keep default settings• Brand the channel• Brand each video
YouTube – Best Practice
6. Join the conversation
• Post regularly • Reply to comments• e.g. ‘Old Spice’
YouTube – Best Practice
7. Track, Analyse, Improve
• Use YouTube Insights• Review hotspots• Test and review
YouTube – Going Viral
Old Spice have done it (again)…
Dollar Shave Club have done it…
Pepsi have done it (with David Beckham)…
Blogging
• Reach • Traffic• SEO• Credibility + Trust• Brand Positioning• Social Content
Blogging - Wordpress
Blogging - Wordpress
Blogging - Wordpress
• Straightforward for multiple users
• ‘Future Proof’ - once in place, relatively simple for any developer to freshen
• Creates SEO websites & pages out of the box
• As ‘Google-friendly’ as you can get
Blogging - SEO
• Title • URL• Content• External links• Internal links
Conclusion
• Social Media is not a fad
Conclusion
• Social Media is not a fad• Facebook is fundamental
Conclusion
• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value
Conclusion
• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value• YouTube is increasingly important
Conclusion
• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value• YouTube is increasingly important• Blogging can help your business
Presented by Iain Martin, Skipedia Travel Marketing
[email protected] 173576
