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A Guide On Business Travelers' Hotel Needs
Though a hotel's revenue comes from various segments, half of it comes directly from business travelers budget.
Most of the hotel wants to cater these revenue generating travelers but failed to do so as they don't have a concrete
idea to fulfill their needs.
So what are the business travelers' needs?
Amenities
Hotels that offer all the amenities to prepare for the morning meeting or conference is highly admirable.
Some amenities like a laptop desk, more plug points, ironing board with iron or laundry facility, good lighting, reliable WiFi etc. are expected as standard for a business
traveler.
Some travelers also expect for complementary breakfast, brand shampoo or soap and a perfect time wake up call as a
part of hotel amenities.
Business travelers mostly want a room that could fulfill dual purpose; relaxation after a long journey & accomplishing office
work. Such ambiance make them to return once more to that hotel.
The most annoying thing for travelers is the early wake up call for breakfast in most of the hotels.
So if the breakfast can be served at a flexible time in
morning; it'll be an impressive step.
Health & wellness :-
Most of the travelers wish to have a low-fat and healthy food apart from the hotel's menu.
A hotel providing healthy, organic and fat-free options in the menu caters more travelers.
Travelers give importance to quality dining :- They like to arrange meetings with their clients if the hotel provides a
measure of privacy with quality dining in the restaurant or coffee area.
The 24/7 on-site gym or fitness center where they can go for a quick workout and burnout the day stress can make a
difference for travelers.
Female business travelers also value the hotel if there is availability of organic spa and swimming pool facilities.
Location :-
Business travelers always prefer a good location where they can get easy access to different meeting venues or
conference joints, business parks etc.
Business travelers only choose those hotels that is around the conference venue in order to minimize the transit time
from place to place.
Hotels highlighting famous buildings and attractions nearby attracts more business travelers than others.
Because if guests get to know they have to go only a few
distance for meeting, it'll temp them to stay there.
Most of the travelers don't want to waste time in transit rather they prefer to choose hotels near to airport or
railway station for easy access to their check-in and out time.
Convenient connectivity :-
The first need of business travelers is to be connected with clients or colleagues by using mobile phones or emails etc.
When a business traveler finds the benefit like a reliable WiFi where they can access their email, join video meetings or can open a large file attachments then it's a win-win for them and
that certainly pose a good option for their next trip as well.
Business travelers also sometimes look around to enjoy the vacations points nearby so if the hotel offers a good
concierge service then it also values their needs.
Hotel loyalty programs :-
Most of the business travelers try to fix with a single hotel that fulfills all criteria compared to other hotels.
In this case hotels also add some relaxation to that customers by adding them to their loyalty list where they
provide special offers to the loyal guests.
When a hotel gives what a traveler wants like the uniqueness of to be well-cared definitely build the trust.
Value :-
The best value of the money is always a concern for business travelers.
The travelers want a package that should include all needed amenities without any extra strings.
So when a hotel presents their special offers with all benefits in a single
bucket to business travelers they want to grab the deal and want it for all their future trips in the same way.
Most of the travelers compare the offers with other hotels before selecting so when a hotel gives the exact value of
their money they tend to get the deal as early as possible.
As the needs and requirements changing, a hotel should change its way of presentation that can attract the new
travelers.
