It’s about the triple bottom It’s about the triple bottom lineline

A Conversation with Jonathan Porrit

Welcome!

14 July 2008

Blue Bar,

Cornwall

It’s about the triple bottom It’s about the triple bottom lineline

Today –

a conversation to look at what we’re doing;

what we want to do;

and how we can take a tiny minority of extra-ordinary businesses and make an exponential impact on the majority….

It’s about the triple bottom It’s about the triple bottom lineline

What we – as CoaST, and our membership, are about:

Optimum rather than maximum; better rather than bigger.

One planet tourism; triple bottom line tourism.

It’s not about the “G” word - resilience is the key issue here.

So – in that case - just a brief reminder of where we are….

It’s about the triple bottom It’s about the triple bottom lineline

360 people qualified in the BTEC in Sustainable Tourism (and the next students going through now…)

we have TWO dozen Sustainable Tourism Ambassadors…

we have over 80 already GTBS accredited businesses and 10 DBA…

we have almost 50 going for accreditation …

and we have almost 900 members of a sustainable practice cross sector network….in Cornwall …

It’s about the triple bottom It’s about the triple bottom lineline

across the south west …

It’s about the triple bottom It’s about the triple bottom lineline

…and now it’s spreading right across the UK.

It’s about the triple bottom It’s about the triple bottom lineline

It’s about the triple bottom It’s about the triple bottom lineline

It’s about the triple bottom It’s about the triple bottom lineline

(don’t you love it when the little guys think way above their station.)

It’s about the triple bottom It’s about the triple bottom lineline

… and these are no ordinary businesses……

It’s about the triple bottom It’s about the triple bottom lineline

…writing your own articles…

It’s about the triple bottom It’s about the triple bottom lineline

Sustainable Tourism Survey

Source: Helsbury Park February 2008

…running your own visitor surveys…

It’s about the triple bottom It’s about the triple bottom lineline

Sustainable Tourism Survey

Source: Helsbury Park February 2008

…single handedly taking on the fish and chip industry…

It’s about the triple bottom It’s about the triple bottom lineline

…designing your own fantastic recycling bays…

It’s about the triple bottom It’s about the triple bottom lineline

…creating a whole new way of guiding our visitors to a low impact holiday…just because they think it’s something that needs to be done…

It’s about the triple bottom It’s about the triple bottom lineline

..using your websites to explain what you’re doing…

It’s about the triple bottom It’s about the triple bottom lineline

..and actually TALKing to your visitors…

It’s about the triple bottom It’s about the triple bottom lineline

..(and there’s a lot to be said for a captive audience…

It’s about the triple bottom It’s about the triple bottom lineline

..(and I do mean captive …)

It’s about the triple bottom It’s about the triple bottom lineline

… helping our visitors work with us…

It’s about the triple bottom It’s about the triple bottom lineline

…real engagement; … real quality;…real impact…

It’s about the triple bottom It’s about the triple bottom lineline

…award-winning business practices…

It’s about the triple bottom It’s about the triple bottom lineline

…cutting edge engagement, across all holiday types …

It’s about the triple bottom It’s about the triple bottom lineline

..and …

... good practice …

It’s about the triple bottom It’s about the triple bottom lineline

It’s about the triple bottom It’s about the triple bottom lineline

…because why wouldn’t you?…

It’s about the triple bottom It’s about the triple bottom lineline

It’s about the triple bottom It’s about the triple bottom lineline

It’s about the triple bottom It’s about the triple bottom lineline

Nothing New about

DenialPeople once

believed the Earth was flat

&

resented evidence to the contrary

It’s about the triple bottom It’s about the triple bottom lineline

So they need all the support they can get.

They’re planning to change the world, after all.

They’re the Game Changers.

It’s about the triple bottom It’s about the triple bottom lineline

So – we at CoaST are passionate about this.

(and bearing in mind no-one has all the answers, but maybe we all have a bit of them…and CoaST members are a resilient, bloody-minded and solution-figuring-out lot…)

we want to:

develop our support via the network – by making it wider, and offering more to those in itby training ourselves and ambassadors to be Utterly Excellent Communicators – investing in their technical understnainf of the science and liegistyral implcation s of cliamte change and resource dfepletion; communication and engagement.

It’s about the triple bottom It’s about the triple bottom lineline

www.coastvisitors.co.uk

It’s about the triple bottom It’s about the triple bottom lineline

Kevin Conrad, Bali: “I would ask the United States, we ask for your leadership,” he said.

“But if for some reason you’re not willing to lead, leave it to the rest of us. Please get out of the way.”

It’s about the triple bottom It’s about the triple bottom lineline

That’s what we want to see; that’s what we will continue to support.

You are the Game Changers.

So make the most of that Collective CoaST Clout, and aim high…