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A look at hotel performance and other trends during the Easter holiday weekend.
© 2016 STR, Inc. All Rights Reserved. illustrations: annamarie hudsonSource: STR
Feasting in luxury
98.4%Easter eve
occupancyKyoto, Japan
98.1%Easter eve occupancyMacau, China
92.2%Easter eve
occupancyNew York City
91.5%Easter eveoccupancyFlorida Keys
50.3%Easter occupancy
2016
67.1%Easter eve occupancy2016
60%Easter eve occupancysince 2013
40%Easter Sunday
occupancysince 2013
$$
$100$5
$100
$
$100
$100
$105Easter eve ADR 2008
$100+Easter eve ADR
2012-2016
4
5
3
1
2
Among major global metro markets, 2016 Easter eve occupancy was highest in Kyoto, Japan (98.4%); Macau, China (98.1%); Adelaide, Australia (98.0%); Canberra, Australia (97.6%); and Prague, Czech Republic (97.4%).
Among U.S. metro markets, 2016 Easter eve occupancy was highest in New York City (92.2%), the Florida Keys (91.5%), Orlando (87.8%), Fort Lauderdale (87.1%) and Miami/Hialeah (87.1%).
Easter eve ADR in the U.S. has eclipsed $100 for five straight years. The only other year on record with U.S. Easter eve ADR of $100 or higher is 2008 ($105.51).
STR data for U.S. and global markets show that hotel occupancy and average daily rates are routinely higher the Saturday night before Easter than on Easter Sunday. In 2016, Easter eve global occupancy was 67.1% and ADR was $122.88. The night of Easter, occupancy was 50.3%, while ADR was $117.66.
In the U.S., Easter eve occupancy has eclipsed 60% for four straight years. Every Easter Sunday since 2013 has seen occupancy above 40%.