Social Lead Generation Platform for Apartment Property Managers

Initial Focus on Property Management Vertical

PropertyMgmt Gyms StorageJobs Services

Time Shares Hotels

Multi-Billion $ Market

15M15M x $1000 rent / month

= $15B / Month

$180B / year $18 Billion / year (10% of total Revenues)

$15B$15B$15B$15B$15B$15B$15B$15B

$15B

$15B

$15B

$15B

JanFebMarAprMay

Aug

NovDec

SepOct

JunJul

US Population living in Apartment Communities

285M

Churn is the Problem

Vacancy

Delinquency

Re-Paint

Re-Carpet

Advertising

Cost to Prop Manager ~$2,000 per Resident

Joe777: Living at Summerfields in Landover, come check it out. http://rentmineonline/Refer a Friend/Summerfields

Thursday, May 7th at 17:13:17 · Reply · View Tweet

Solution: Social Referrals

Case Study: Sequoia Equities

‘The results speak for themselves, ‘Within 24 hours of our first RentMineOnline campaign residents sent 3,277 referral messages to friends on Facebook endorsing Sequoia communities’

- Lisa Trapp , Director of Marketing Sequoia Equities

Real-Time Tracking /Social Powered Referrals

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Management TeamEd Spiegel; Founder, CEO

• DFJ ePlanet Ventures, SoftCoin • MBA INSEAD ’07• Duke, Engineering ’99

Kevin Lochner; Technical Director• Silicon Graphics• PhD Computer Science, University of Michigan ‘08• Duke, Computer Science / Electrical Engineering ’99

Investors• Facebook Fund (Accel, Founders Fund)• Seedcamp (Index, Atlas, etc.)• PiE Equity, Lindzon Capital, Alex Hoye

Revenue and Ask

Profitable for last 5 months

90% client retention

Raising $750K+- Sales, Marketing, Engineering, New Verticals