Project Steering Committee Meeting

Programme Implementation Review: January – June 2014and Activities for Next Reporting Period

August 2014 / Mr. Kai Partale

Activity 1.1.2 Statistics - Surveys

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Activities

• Visitor surveys covering international and domestic tourism conducted in three pilot regions: CC, Sapa, HLB (5 provinces)

• Contribution to the Vietnam Hotel Survey 2014: hospitality sector‘s performance incl. environmental & social issues

Results

• 1st phase results of survey

• Capacity of VNAT/ITDR/ TITC on methodology strengthened

• ESRT section in Hotel Survey Report

Issues

• 2nd phase and overall report of the visitor survey to be completed in 2nd half of PE3

Activity 1.1.2 VNAT Marketing - Branding

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Activities

• Support to VNAT marketing department in tourism marketing and branding strategy

• Product management through branding guidelines

Results

• Vietnam Timeless Charm Brand Guidelines

• Capacity of VNAT Marketing Department in branding strengthened

Issues

• Branding sub-brands / product lines build on the tourism marketing strategy

Activity 1.1.2 ITDR - Development Strategy

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Activities:

• Functional assessment and strategy with alternative development scenarios

• Technical assistance for content development of 2 regional tourism master plans incorporating RT principles

• Technical assistance for dissemination of 3 regional tourism master plans

Results:

• Functional Institutional Analysis and Business Development Strategy

• Responsible Tourism incorporated in regional tourism master plans

Issues

• Follow-up with proposed development scenario / road map for ITDR

Activity 1.2.1 RT Policy Guidelines

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Activities

• Practical reference to assist with tourism policy making and legislation

• Tools for tourism planning and facilitating processes for stakeholder collaboration as well as awareness raising for responsible tourism in Vietnam.

• Authorities and businesses at regional / destination level are encouraged to use the contents as a ‘long list’ of possibilities

Results

• RT Policy Guidelines developed

• RT Policy Guidelines used for Destination Development work in CC

Issues

• Charter on RT to be officially endorsed by industry / government

Activity 1.2.2 RT Capacity Building Seminars

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Activities

• Seminars being delivered at provincial / local / business level in target destinations in order to give RT a key priority in tourism practices

• Training in RT planning, operations and management, product development and marketing etc.

Results

• Training materials and guides prepared

• 18 RT training courses with excess of 710 participants have been conducted for communities, authorities, accommodations, tour operators and trainers

Issues

• Training content / duration could be expanded to other RT topics

Activity 1.2.3 VNAT - Green Lotus for Hotels

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Activities

• ESRT assistance to VNAT Hotel Department in the further development of the Green Lotus Programme

• Concept of this Eco-label for hotels has been assessed and will be followed-up by an implementation strategy

• Awareness Raising Session at the VITM Conference

Results

• Framework for web development, dissemination and associated awareness campaign has being developed

Issues

• Green Lotus needs to generate interest from the private sector, namely VITA, VHA and hotels

Activity 1.3.1 VNAT - Annual Tourism Report

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Activities

• Economic impact of statistics being developed through the delivery of TA to VNAT

• Working group established with representatives of VNAT, TITC. ITDR & ESRT – 6 meetings to date

Results

• Collaborative work to deliver Tourism End of Year Report 2013 in September 2014 under the guidance of International and local experts.

Issues

• VNAT to endorse and publish the Annual Tourism Report when completed

C1: Policy Support & Institutional Strengthening

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Result ActivitiesIncreased institutional capacity in the sector at national and provincial level for responsible tourism policy making, planning and management

• Support with dissemination of “Timeless Charm”• Visitor Survey / Research training to VNAT/ITDR/TITC• 3 Mgt Training Courses each 70 VNAT/DCST officials • Sustainable Tourism Training for 20 DCST officials, Malaysia • Long term training in RT Mgt for 6 VNAT staff in Europe • Annual Conference on RT Best Practices in HCMC• Roadmap, services & products, capacity building of ITDR• VNAT Annual Year End Report• Green Lotus Website • RT Fam Tours

Sustainability issues • Mainstreaming RT with a mutual agreed Charter on RT• VNAT Tourism marketing funding• Progressing with ITDRs development options• Methodologies in surveys, statistics, economic impacts• Building on „built“ capacity

Activities for 2nd Reporting Period PE3

Activity 2.2.1 Tourism Industry Associations

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Activities

• Support to the Vietnam International Travel Mart 2014 in Hanoi

• Organisation of int’l conference “RT Facing Impacts pf Climate change”

• Supported VITA & 8 NW Provinces to promote RT products for collaboration in destination management

Results

• RT on the agenda of VITM 2014

• Fam trip supported

Issues

• Further strengthening of Tourism Associations to represent the industry in PPD

Activity 2.3.1 Destination Development Support

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Activities

• Detailed on site activity has been carried out in 3 CC Provinces and initial works have being carried

• Destination management strategy (draft) for 3 CC Provinces circulated

• Continue support to 8 NW provinces

• TWG in 3 Mekong Delta provinces

• TWG in 3 North Central provinces

Results

• MoU for co-operation signed for 3 CC Provinces

• Destination management action plan for 3 CC Provinces developed

Issues

• Need for funding & engagement from provinces for DMO development

Activity 2.3.2 Tourist Information Center

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Activities

• Capacity building programme aimed at the development and management of TICs

• Tourist Information Center training for the DCST Hanoi

• Vietnam Tourism Information Guide designed as a practical resource to assist TIC developers / operators.

Results

• Vietnam Tourism Information Guide published

• 20 staff trained

Issues

• Guide sent to VNAT, DCST’s and tourism schools and available on line on ESRT website for download

C2: Competitiveness & Public-Private Dialogue

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Result ActivitiesCapacity of local stakeholders, tourism associations and the private sector is strengthened for public-private dialogue and partnerships in tourism management

• Tourism Advisory Board• Destination Development Central Coast & others• Functional Analysis and Development Strategy VITA

Sustainability issues • VNAT secretariat to deliver logistics for TAB• 3 CC agreement on organisation and marketing• Associations representing better industry interests

Activities for 2nd Reporting Period PE3

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Activitiy 3.1.1 VTOS – Occupational Standards

65 VTOS Qualifica

tions

Six Occupational Areas – five

levels

241units (core, generic, functional &

management)

Six Specialist Areas

Activities

• 10 revised VTOS standards developed and submitted to VNAT and VTCB for endorsement

• Approved VTOS includes 241 units for tourism & hospitality jobs at 5 levels from entry level to management (core, generic, functional & management); incl. RT

• Design of more than 65 new qualifications for VTCB from Level 1-5 suitable for college and industry

Results

• Occupational standards with the MoLISA / ASEAN system sustainable

Issues

• VTOS to be accessible via online content management system

Activity 3.2.1 VTCB Business Plan

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Activities

• VTCB Action Plan for Sustainability – including development of VTCB/VTOS business and marketing plan

Results

• Business plan and action plan developed and circulated to VTCB

• Development of draft Quality Management System for VTCB

Issues

• VTCB needs to be fully operational and meets ASEAN requirements by 2015

• Need for funding of tourism vocational education & training

Activity 3.3.1 VTOS Material & Training

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Activities

• 6 VTOS training courses conducted in: Piloting revised VTOS training,- Tourist Boat Service, Hotel Management, On site Guiding for industry employees, students, teachers and DCST staff

• Master Training in revised VTOS in Hanoi & HCMC

Results • 146 participants on VTOS trained

• ToT Onsite Tour Guiding• ToT Hotel Management• ToT Tourist Boat Services• Onsite Tour Guiding for Industry • Master Training Courses

Issues

• VTOS training and assessment materials in line with revised standards

Activity 3.3.1 Supplies to Communities/Schools

• Prerequisites to supply equipment & furniture of the selected schools and communities in Vietnam

• Correlates with ESRT’s objectives and training programmes

• School understands / is aware of the VTOS system and the requirements

• Schools (5): Lao Cai, Son La, Nghe An, Gia Lai, Kien Giang

• Community understands / is aware of positive and negative issues and is supportive of development plans.

• Communities (10): Hòa Bình, Điện Biên, Lai Châu, Yên Bái, Phú Thọ, Thanh Hóa, Kon Tum, Đắk Lắk, An Giang, Cần Thơ

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C3: Vocational Education & Training

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Result ActivitiesThe vocational training system in tourism including the VTOS standards system is sustainable

• Refreshment WS for VTOS Trainers & existing schools • VTOS dissemination workshop on the revised VTOS• VTOS ToT for the 10 VTOS, up to 3 level• VTOS ToT for the 5 new schools• ToT for new trainers for VTOS Tourist Boat Service• ToT for new trainers for VTOS On-Site Tourist Guide• VTOS On-Site Tourist Guide Training• ToT for new trainers for VTOS Hotel Mgt, to 3rd level• VTOS Hotel Management Training

Sustainability issues • National recognition of VTOS „standards“ • Dissemination of VTOS to schools and industry with

MCST / MoLISA / MoET & associations / chambers

Activities for 2nd Reporting Period PE3

Publicity and Media Coverage in 1st half of PE3

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• Press clipping of printed media outreach a total circulation of printed copies 3.6 mil, reaching 19.6 mil potential viewers

• Youtube counted 42,152 views which sums up in total to 120,551 views in total.

• Slide Share presence with 105 presentations uploaded to date was viewed 31,000 times and downloaded 537 times in the first six months of 2014

• Facebook is recorded with 432 likes from the launch on February 11, 2014

• Newsletter no.6 and no. 7 have been circulated electronically 3,200 recipients of ESRT mailing list and 3,000 copies (each 1500) via post and at events

• Media – TV and radio coverage; framework for video development

The ‘Environmentally and Socially Responsible Tourism Capacity Development Programme’ (2011 - 2015) is a European Union funded sector programme within the main activities in 1) Policy support and institutional strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational

education and training.

www.esrt.vn