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Company at a Glance Zaptas Technologies Pvt. Ltd. (ZTPL) is a leader in IT Services, Digital & Business solutions that partners with its clients to simplify, strengthen and transform their businesses.
We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers. ZTPL is established to provide the world class IT Solutions by a Group of professionals from various domains & technologies.
Our focus is on business first & technologies are used to enable the business processes to achieve the business objectives along with optimization of resources & profit.
ZTPL is set up with a belief to provide “Innovative, Intelligent and Integrated” solutions for its clients.
We have the ability to offer our customers flexible & robust solutions at every stage.
Our service is a long-term solution to get your site rank high through organic search and pay per click advertising.
We are sending you the overall information of how we will be able to provide you with pro-active SEO maintenance, advice and regular SEO campaign reports.
Your queries are welcome…………!!!!!!!!!!!!!
1. Messages to your target audience.
2. Increase your profile against your competitors.
3. Target a global audience via search engines Optimization.
4. Be accountable with ROI tracking.
5. Drive high quality customers to your website.
6. Increase sales leads from customers looking for your products and
services.
7. Build your brand online by communicating marketing.
Benefits/Objectives of SEO
Our 7 steps SEO process
Steps We Follow
A. Website Analysis and Evaluating Competitors Progress 1. Setting Goals: Our aim is to provide you with complete web marketing solutions to help your website rank high on the search engines 2. Competitor Benchmarking Analysis: By using our SEO services you will be able to receive a branded presence on Google and Yahoo search engines
3. Key phrase Research: The keywords with high conversion rate raise your ROI
SEO Types
SEO Activities
On Page Optimization
Off-page Optimization
On page optimization
On Page Optimiz
ation
Initial Site
AnalysisCompet
ition Analysi
s Keyword
Density &
Placement
Title & Meta Tags
404s & 301s
Header tags
Anchor text
XHTML Validatio
n
Sitemaps
Off page optimization
Off-Page Optimizati
on
Directory
Submission
Article Submiss
ionLocal
Listing
Blog Optimiz
ationRSS
(Really Simple
Syndication)Forum
Optimization
Sitemap
Submission
Viral Market
ing
Link Buildin
g
Yellow Pages/
Classifieds
Social Bookmar
king
SMO
SEO tools• Focus on keyword
research
• Spotting niche search engines
Word Tracker
• For traffic analysis
• For website analysis and lead tracking
Google Analytics
• For tracking broken links
• For checking updated and current pages
Xenu
• For ranking check and other SEO activities
• For competitive analysis
IBP
Implementation activities
Creating Meta tags – title, keyword, description, author etc.
Creating Robot.txt files Optimizing Anchor tags Flash Images optimization ALT Tags URL friendliness Content rewriting
Optimizing inter-linking of the pages
Optimizing Heading tags Creating & submission of
sitemaps- xml, txt, ROR formats Footer section optimization Goals and Event tracking configuration in Google Analytics
Social Media
Social Media Optimization• Facebook Fan Page Creation• Google+ Page Creation• Regular Update• Linkedin Company Page
creation • Facebook Timeline design• Regular update• Facebook Fan Page Like
Integration• Photo Sharing
• Twitter Page Creation• Web 2.0 Profile creation • Regular Update• Twitter Follow button
integration • Twitter Background design
Positive User Experience
Reducing Bounce Rate
Increase in Volume of Leads
Keyword Ranking Improvement
Increase Page Indexing in SE
Our Website Performance
Keyword Competitive Analysis Report
Link Popularity Report
Site Review Report
Website Analytics Report
Deliverable Lists
Costing & timeline - your company on the web
Keywords Starter Bronze Silver Gold
Number Of Keywords To be Optimize
Website Audit
Search Engine friendly Analysis Link Popularity Analysis Keywords research and analysis Duplicate content analysis Website structure analysis No Competitor Analysis No No Detailed SEO Plan
SEO Compatibility Check
Broken Link Check Page Size Check No No W3C Validation check No No Browser compatibility Check No No No
On Page Optimization
URL Mapping URL Re-writing No No Title tag optimization Meta tag optimization Keyword density, Proximity & prominence check
Anchor text optimization No Alt Tag Optimization No Custom 404 error page Setup No No Google analytic Account setup Webmaster tool(Google/Bing) Account Setup SEO Header tag optimization Exiting Content Optimization New page creation (If required) Xml And txt Site map generation
Off-page Optimization and link Building
Social Bookmarking Article Submission Article Social Sub marking Press Release Submission No No Classifieds submission
SEO Content creation
Article Writing Press release Writing Review Writing No No No
Local Search Website optimization
Local Search engine submission
Updating local Listing pages No No GEO Tagging No Google Business Listing No Yahoo Basic Business listing No Bing Places Listing No
Blog Optimization
Blog Creation No Blog writing No No Blog directory submission No Blog RSS Submission No
Social Media optimization
Facebook fan page creation Regular update No Facebook timeline Design No Facebook fan page integration Twitter page creation Regular update No Twitter Background Design No Twitter follow Button Integration Google +Page Creation Linkedin company page creation No Regular update No Photo Sharing No Web 2.0 Profile Creation No
Reporting
Traffic log analysis Keywords Ranking reports Monthly progress Report Customer Support (E-Mail , Chat) Project Manager
SEO Pricing
Cost per Month 10,000 16,000 22,000 32,000
Note:
1.Website into consideration http://www.ClientWebsite Name.com/2.Service tax extra.
1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month On Page SEO
Meta tag Analysis Weekly Weekly Weekly Weekly Weekly Weekly
Webmaster Central Setup Weekly Weekly Weekly Weekly Weekly Weekly
Off Page SEO
Search Engine SubmissionsWeekly Weekly Weekly Weekly Weekly Weekly
Directory Submissions Weekly Weekly Weekly Weekly Weekly Weekly
Social Bookmarking Weekly Weekly Weekly Weekly Weekly Weekly
Article Writing SubmissionsWeekly Weekly Weekly Weekly Weekly Weekly
Press Release SubmissionsWeekly Weekly Weekly Weekly Weekly Weekly
Blog Posting Weekly Weekly Weekly Weekly Weekly Weekly
Forum Posting Weekly Weekly Weekly Weekly Weekly Weekly
RSS Feed Submissions Weekly Weekly Weekly Weekly Weekly Weekly
Video Optimizations Weekly Weekly Weekly Weekly Weekly Weekly
Yahoo Answers Weekly Weekly Weekly Weekly Weekly Weekly
Reporting
Weekly Reporting Weekly
Weekly Weekly Weekly Weekly Weekly
Monthly Reporting Weekly
Weekly Weekly Weekly Weekly Weekly
Monthly Report Activities
Search Engine Marketing (Adwords)
Benefits of Ads
PPC Process
Keyword Research and Analysis
Competitor Analysis
Traffic AssessmentBudget Assessment
Strategy Definition
ppc process
.
Awareness + Brand visibility
TG searching for discounted stores segment
Ad Groups with precise categories
Customized multiple ad copies for each ad group
Geographic targeting used to increase relevance
Day Parting and time distribution implemented
SEARCHText Ads
CONTEXTUALGoogle Ads in
other sites
PLACEMENTGoogle ads in
Google network
Google Boost your business by campaign
So what are you waiting for ? ……………let us get startedPayment Terms: –50% in advance.Balance after everything is completed and tested by you on our demo server.Bank Details:- Pay by cheque:Bank Name:Details: A/c Name: A/c No: Branch: We assure you that we will justify your all requirements, implement latest web technology and deliver you a bug less nice website with in time. Yours faithfully, MR. Kunal Ranjan SinghSr. SEO Consultant Zaptas Technologies Pvt Ltd. Reach Us: Zaptas Technologies Pvt. Ltd. Address: 504, Sec-2C, First Floor, Vasundahra , Ghaziabad, U.P, India, 201012 Email: [email protected] Phone:+91-120-4370324
