Create Your Kit

Presented to YVR Bloggers

by Leeann Froese @lfroese @townhallbrands

Media kit in my world Media kit in YOUR world

Let’s cover 5 key things to include, and then a few ways to use the content.

1. Who are you, anyway?

•  Name, bio, where you are located, stance on what you blog about and how to get in touch with you

•  Be findable!

•  Let folks know who you align with

2. Just the Stats Ma’am •  Visitors, page views, and

demographics (where your readers live, their gender, age, income etc.)

•  Tourism boards and companies ask for dated screen catches of this data

•  Use a trusted stat tracking platform – such as Google Analytics

2. More on Stats…

•  This matters – especially when it comes to giveaways and contests that are cross promoting

•  Followers on Facebook, Twitter, Pinterest, Instagram, Google+ etc

3. Partnership

•  Who have you worked with before? List any brands or companies who have previously partnered with you.

4. Promotional opportunities

•  List your services and the costs

•  Ads, sponsored posts, gifted product, videos, giveaways, dedicated emails

5. Toot your own Horn

•  Testimonials, awards, case studies

•  What are others saying about you?

•  Have you been interviewed in traditional media?

Now let’s use it!

Does Size Matter? •  Size will depend.

•  How long you’ve been blogging, how big your numbers are, and how much past experience you have with brands, etc.

•  Some bloggers might want to create a whole deck of pages or slides, and some may just need a one-page PDF

Go Pro or Go Home •  Spelling, grammar, layout and tone all

matter

•  Branding – consistent colours, fonts across your blog and social pages, and kit

•  You might think – I am not a professional – however, If you want to monetize you have to think like the business you want to attract

Talk to me

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www.townhallbrands.com