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Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the Travel Technology Show London.
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Marketing channels using Branded
YUDU iPad and iPhone Apps for the Travel industry
Travel Technology Show London
Feb 2011
I will address the following questions:
Why should travel and holiday businesses be on the iPad?
What evidence is there that customers are buying from the iPad?
What number of App downloads might I reasonably expect?
What evidence has YUDU gathered to date
Why an App, why not just access the website through a browser?
What features are available & makes the YUDU system special?
What about Android and all the other Pads?
About YUDU Media
Digital publishing specialists for web, iPad & iPhone formed in 2003
2006/7 investment to develop self-publishing cloud computing system.
System publishes up to 1200 publications/day
2010 investment in iPad App software tools: over 60 iPad & iPhone apps live.
Winner of 12 technology and service awards over the past 2 years
Top 50 Fastest Growing Tech Companies in UK & Top 500 in
EMEA
YUDU.com Top 7.5k sites in world Alexa ranking (top 5k US, top 1k UK)
70k Self Publishing accounts, 1.9m publications.
Selected YUDU Customers & Apps
Why should you be on the iPad?
Source: MOBCLIX 1Year analysis
0
10000
20000
30000
40000
50000
60000
70000
Downloads by Category iOS4 - Top 8
GamesBooksEntEducationLifestyleUtilitiesTravelMusic
Why should you be on the iPad?
Compared to iPhone users, iPad users:
Engage with their Apps 3 times longer with their iPad equivalents.
Enjoy 5x higher ECPM (effective cost per thousand)
Get 10.7x higher click through rates of rich media video ads than on the iPhone
Source: Mobclix information from their installed base.
Why should you be on the iPad?
150
200
4050
375
Forecast Sales of devices 2011Millions of Units
DesktopLaptopsNetbooksTabletsSmartPhones
Source: Deloittes Touche Tomatsu Ltd 2010
What evidence is there that customers are buying from the iPad?
45.5
33.1
10.3
Typical Mobile Traffic Report form Retail Site
iPadiPhoneiPod TouchAndroidBB TorchBB OnyxSamsungOther Mob
Source: Site Catalyst via Forrester Research
What makes the YUDU system special?
Container architecture
YUDU proven software, your branding.
Cloud based self publishing
Delivery - Global Content Delivery network
Rich media and specialized features
Package with Web Brochures
Unique Features
Step 1: YUDU Creates & Publishes to the App store
Step 2: Readers Download the Apps and you can add free content at will
Step 3: YUDU Servers Manage and collect data
Step 4: Publish new Brochures to the App: Login, Upload, Enhance & Publish
What number of installed Apps might I reasonably expect?
Niche Branded Travel Apps2500 first week, 200 a day. In 6 months installed base 20,000
Large Brand Travel Apps7500 first week, 500 a day thereafterIn 6 months installed base 45,000
iPad owners have higher disposable income and therefore attractive to the Travel industry.
Profile of App Downloads of a Strong Brand from launch
GOOD Brand Travel APP.LARGE INITIAL PEEK GOOD BUILD AFTER CHRISTMAS
Note: the weekend spike in downloading.
YUDU Special Features Data Capture
Building an email database of thousands is a powerful marketing tool.
YUDU Special Features Multiple Brochures in App
Push notifications alert the reader to new catalogues.
Branded. Users know whatIs available for download from the servers.
Editions can be cleared from the device and re-downloaded from the cloud to save device memory.
Push notifications alert the user To new catalogues.
YUDU Special Features Search in Brochure
.
Text predicts as you type, Highlights search term in the text
YUDU Special Features Page Sharing by email
.
Nielson Survey shows the influence of friends
Special Features Triggers for Videos & Slide shows
.
Trigger Buttons for Video content and Hi-Rez Slideshows
technology to produce Hi-Rezpictures
Why an YUDU App, why not just access the website through a browser?
Building a captive readership
Data collection
Pushing offers and new brochures
Interfacing with gestures & the touch features
Emailing pages for trusted approval
Quality of images & Video and extending the experience
In-
leaving the brochure.
What about Android and all the other Pads?Motorola Xoom coming in April in USA
First serious Andriod
Samsung Galaxy Pad
HPPalm operating system
DellQ3 offering
BlackberryPlaybook, dual core device
Overall YUDU Strategy is UBIQUITY
Finally Top Tips for a Successful App
Content is key. It is a web experience, use it: Video, slideshows, audio.
Large click to buy buttons to open the in-App web browser
Plan and carry out app marketing
PR, review sites, social media, print ads, short burst campaigns to
give initial momentum. (Current Apple algorithm = 3 day download
growth)
It is a circular process: Plan for regular upgrading and improvement
based on user feedback and analysis of the reading stats.
Talk to us about your plans. We know what works!
Questions?
Or come and talk to us on our stand:
Stand A31
YUDU Media www.yudupro.comemail: [email protected] UK: +44 (0) 870 760 9258Tel US: +1 888 FOR YUDU
Some Apps from YUDU