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social media workshop

YSP Social Media Workshop

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Page 1: YSP Social Media Workshop

social media workshop

Page 2: YSP Social Media Workshop

session 1 | why social media matters

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social media revolution

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social media revolution

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Today, if you go to an important meeting and the other people haven’t bothered to Google you or your company, it’s practically an offence.

Seth Godin

web of streams

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gather, communicate, share, collaborate, play

buzzwords

Social Media

social media tools

Web 2.0

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web as participatory platform‘us-ness’ | community | participation

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social capital

Seth Godin on the Tribes we leadhttp://www.youtube.com/watch?v=uQGYr9bnktw

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The Internet: not about sites but about content and people.

Information no longer needs to have a homepage to reach an audience.

Official websites are now social experiences.

welcome to the site-less web

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Facebook as a homepagehttp://www.facebook.com/Honda

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http://blakemycoskie.blogspot.com/

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session 2 | developing a digital strategy

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where your organisation should bego fishing where the fish are

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1 | the cause is the purpose

using social media successfully

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2 | listen

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3 | choose a platform that meets your community’s needs

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4 | offer great value to your community

use a network to drive info into the public

get out of the way

create a compelling experience for members

members interact, drive conversation, participate, receive acknowledgement

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5 | use general networks as beachheads

Use different social technologies for different purposes.

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Your brand’s ‘destination’ – a rich social experience.

Official websites are now social experiences.

Put your brand first in a niche network.

Create unique contextual social experiences.

create a niche network

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promise | tool | bargain

p: the basic ‘why’ for anyone to join or contribute to a group

t: how will the group be managed / how will it work?

b: if you are interested in the promise and accept the tools, what can you expect, and what will be expected of you?

3 elements for successful social networks

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creating and engaging with social media

update network regulary

ongoing engagement – not simply broadcast promo messages

engage directly with audience

good content mix

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The power of collective intelligence.

Participation

Interact with people where they are.

Crowdsourcing

Integrate people in your brand.

social media campaigns

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social media campaigns

http://bit.ly/cqeo6v

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a must read blog

Unreasonable Institute blog:http://bit.ly/K3NG9