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Here is my Tablet Strategy Masterclass presentation which I gave at the Aircraft Commerce Airline & Aerospace MRO & Operations IT Conference in Miami on 19th March 2013
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A Tablet Strategy Master Class Airline & Aerospace MRO & Flight Operations IT Conference
Miami – 19th March 2013
ALL WRONG you’re still doing it
everyone wants iPads but most companies
aren’t sure what
to do with them
some
This is
ROGER
This is
ROGER
father
This is
ROGER
father grandfather
This is
ROGER
father grandfather tech-retard
we have entrusted
the future with people who do not
understand the present
“ALL WRONG?” …so what is being done
BUILDING TABLET business cases
DISCLAIMER I am NOT an iPad guru
…I’m probably completely wrong about this!
hardware
buy an iPad
step 1
APPROVED
SAUNDERS
% tablet market share
has
% tablet web traffic
has
look at the options
step 2
APPROVED
SAUNDERS
APPROVED
SAUNDERS
HARDWARE is the least of your worries
USE CASE its all about the
software
data acquisition
TECH PUBS
in-flight entertainment
charts & navigation working smarter
business intelligence
EFB
eTECHLOG
utilities & productivity
eLEARNING
performance & optimisation
passenger apps
messaging & communications
CRM
data acquisition
TECH PUBS
in-flight entertainment
charts & navigation working smarter
business intelligence
EFB
eTECHLOG
utilities & productivity
eLEARNING
performance & optimisation
passenger apps
messaging & communications
CRM
tech pubs
why tech pubs? weight saving
time saving
simpler & cheaper distribution
zero day amendments
improved efficiency & safety
simpler to use
tried & tested
to make use of metadata
United Airlines say they will save
16 million sheets of paper and
326,000 gallons of fuel per year
option #0: mro systems
the next slide WARNING
contains some maths
+ old crappy software = HORSE SHIT
option #1: managed content
option #1: managed content
option #2: library apps
tech library
cloud storage
device storage
option #3: improvise
option #4: next gen formats
data acquisition
why data acquisition? improved data quality
reduced admin cost
improved turn round times
reduced maintenance time
time saving
quicker & easier to use
weight saving
data acquisition today
data acquisition today
limited asynchronous use-cases
paper form replacement
on-ground transmittal
commissioned 3rd party apps
uni-directional integration
or
online only (duh?!!)
data acquisition +1 year
data acquisition +1 year
full asynchronous capability
desktop software replacement
in-flight transmittal
vendor developed apps
bi-directional integration
web 3.0 capability
loads of metadata
build your own software?
ROCKET SCIENCE it can’t be
ROCKET SCIENCE it can’t be
ROCKET SCIENCE it can’t be
businesses should only make their own
software if they are also prepared to make
their own aspirin
the magic triangle
user goals
SWEET
SPOT
standard UI
vs
clarity vs brevity
vs
clarity vs brevity
vs
more icons
vs
vs
chunkier buttons
security
iOS passcode lock
GoodReader
in-app security
MS Exchange
deployment
iPad deployment options
hand out and hope….! App Store
iPhone Configuration Utility
ok for a few iPads & BYOD
Mobile Device Management
enterprise deployments
training
SELECT * from Users
WHERE Users.Clue > 0
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training
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WHERE Users.Clue > 0
0 rows returned
remember this guy?
approval
attrition rates
future proofing
STOP future proofing
prepare for shorter
lifecycles
what have
we done
in the past
2 years?
in that time Apple
have released
2 iPhones, 3 iPads
AND lost their CEO
achieving success
deployment
don’t underestimate it
security
not as bad as you think
hardware
iPads or something else?
software
bespoke or wait for COTS
4 steps for tablet success
don’t forget to “KISSASS”
keep it
SIMPLE, stable, available,
SECURE scalable
&
don’t forget to “KISSASS”
keep it
SIMPLE, stable, available,
SECURE scalable
approved by Roger
APPROVED
SAUNDERS
your questions
image credits: Most images sourced via Creative Commons Licenses on Flickr.
All the old images were taken from the Commons on Flickr via the Library of Congress Photostream
The images of iPads in use by airline staff were all taken from the airline’s own press releases.
Thanks also to carsonified.com & lostandtaken.com for the other free backgrounds
Thanks to the following Flickr users: See-ming Lee, Baldiri, Mag3737, Overges and jezarnold
All logos and product images were taken from vendor websites or from the iTunes App Store.
The rest were screenshots or my own photos & images.
source data: Most data for this presentation has come directly or indirectly from Apple Inc.
Unless specific surveys or data sources were identified all information is anecdotal.
Information sources include but are not limited to:
Wired, Engadget, Gizmodo, Flight Global, Slideshare, Tech Crunch, BGR, TNW, Forbes, United Airlines, Panasonic
This presentation is published with a Creative Commons
Attribution-NonCommercial-ShareAlike License You are free to share, copy, distribute and transmit this work and you are free
to remix and adapt this work on condition that you attribute the work and
distribute the resulting work using the same or similar license.
Thank you - Paul
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