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Improve your local business online presence. Action plan for small business to become more visible in search engines, local search SEO tips.
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Your Business Online
Marketing Roundtable Meetup
Understanding your website: goals, targets and revenue
Website
Slide 3
Website – for your business Business objective: Why does your
website exist? “to sell stuff”
Goals: What does it mean "to sell stuff"? more sales, more visitors, make profit.
Targets: Monthly revenue: $10K; unique visitors: 15K;
profit margin: 40%.
Slide 4
Website – for your customers Where am I? What can I do here? Why should I do it?
Achieving high online visibility as a local business
Online Marketing
Slide 6
Local Business Data Providers GetListed.org InfoUSA Localeze Others Yellow pages, Local.com, CitySearch,
Yelp, Best of the Web Local, etc.
Slide 7
Claim Your Business Google Places
Business physical address should be in the city of search, as close to downtown as possible.
Associate Place page with as many categories as possible.
In Place Page business title: put product / service keyword.
In Place Page Description: include product / service keywords.
Use local Area code as primary Place page phone number and not 800 number.
Slide 8
Important
1. Consistency2. SEO3. Reviews4. Domain Name5. Citations and Links
Leaving competition in the dust by using SEO, PPC and Social Media.
Social Media
Slide 10
Social Media Landscape
Slide 11
Strategy Know your audience Set Goals Figure out what to measure Take care of the basics Focus Expand your Social Media horizons
Takeaways
Slide 13
Action Plan Have a good Website. Have a marketing plan. Execute it. Integrate Social Media.
"The world is changing very fast. Big will not
beat small anymore. It will be the fast beating
the slow."
- Rupert Murdoch