Upload
silver-square
View
531
Download
0
Embed Size (px)
DESCRIPTION
We take you through examples of good ways to reach out to your audiences and help support your brand, as well as point out ways you cannot control your brand.
Citation preview
Your Brand: The Most
(that you don’t actually own)Valuable Asset
your assets
1. How you present yourself to your audience2. How you show up (or don’t)3. Setting expectations
where you lose control
Snooty Fox1. Bad reviews all over the board,
did they matter?2. Reviews after the Food
Network’s Restaurant Impossible
where you lose control
@CondeElevator1. Real?2. Did it hurt?
where you lose control
Scotty’s Brewhouse1. Not an awesome review2. Scotty (not sure if he
wrote or not) tried to respond and help
where you lose control
@SouthwestAir1. Southwest has a
social media engagement policy
2. Damage was still done
3. Over 1.6 million followers
building up your assetsExamples of YOUR control:
AdsYour website
Your email campaignsYour Facebook wall
Your videos
West Coast Tacos:1. Growing and sharing positively
with their fans/followers2. Where they’re showing up3. What to expect
building up your assets
Skinnygirl1. Growing and sharing positively
with their fans/followers2. Where they’re showing up3. What to expect
building up your assets
Pepsi Refresh 1. Growing and sharing positively
with their fans/followers2. Where they’re showing up3. What to expect
building up your assets
bluemile 1. Video to show and tell2. Where they’re showing up3. What to expect
strengthen your brand
1. Evaluate where you are today2. Create a content marketing
plan3. Consistently and frequently
promote4. Have an engagement process
for how you’ll react
www.silversquareinc.co
m
317-569-5977
@silversquare on Twitter
Facebook.com/graybox