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Saturday, March 2, 13

You don't need a native app: a survival guide for the mobile app-ocolypse

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Marketing departments like native apps, because they are a "hot" trend. IT departments like mobile web apps because they are faster to build, easier to update, and developers have full control. In recent years, responsive web techniques have emerged that allow for a rich user experience tailored to a device. We will discuss mobile trends, best practices and dive into the code to create a mobile web app.

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Page 1: You don't need a native app: a survival guide for the mobile app-ocolypse

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DAY 1reconnaissance

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AnDroid 800,000iOS 775,000WP 150,000

POPULATION DENSITY

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INFECTION RATES

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MOBILE ACTIVITIES

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DAY 2Surviving

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Desktop

Marketing Department

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Desktop

Management

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Customers

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DAY 3THRIVING

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DAY 4REFLECTING

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Am I APP INFECTED?I’m a game

Need access to device cameraNeed access to microphone

Need access to media library

Using the app store/market for payment

Need to send push notifications

Need to run as a background service

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DAY 5THEN YOU GET

EATEN

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Jeff McWherter MOBILE INFANTRY / SURVIVALIST

[email protected]

twitter: @jmcw

www.gravityworksdesign.com

Saturday, March 2, 13