Just What We Needed, Another Web 2.0

Presentation

aka Web [Candle + Monkey]

Created by: @jeffhilimire or @THEjdrewfeldman (that’s Twitter, folks)

•Introduction

•Where We Came From

•What is Web 2.0 ?

•The Web Today

•The Future (as if I had a

clue)

Engauge is a consortium founded by direct marketing legend Stan Rapp to bring together the three most important

marketing disciplines.

Atlanta - Austin - Columbus - Orlando - Pittsburgh

Ten United Direct Impact Spunlogic

THE INTERNET REVOLUTION!

HTTP://WWW.YOUTUBE.COM/WATCH?V=5WCTN4FLJUQ

What are you looking for?

Want to buy something?

Stay in touch from anywhere…and

instantly

1994-1998

Enough said. Let's share.The sum of all human

knowledge.

1998-2001

What's on your mind?

The first online social network.

Let's be friends!

What are you doing?

A virtual world.User-

Generated Content 2.0

2001-PRESENT

Facebook me.

STATIC WEBSITE

PERSONALIZED WEB

USER-GENERATED CONTENT

WEB 2.0

THE WEB TODAY

SO WHAT IS WEB 2.0 ANYWAY?

SO WHAT IS WEB 2.0 ANYWAY?

SO WHAT IS WEB 2.0 ANYWAY?

HTTP://WWW.YOUTUBE.COM/WATCH?V=KAZZPFUD1CM

FIRST PIONEER OF WEB 2.0 (EFFECTIVELY)?

EXAMPLE 1: PEPSI / TROPICANA

WHAT'S HOT RIGHT NOW?

THERE ARE MORE THAN 200,000 BLOG POSTS

EVERY DAY

THERE ARE 1.4 BLOGS CREATED EVERY

SECOND

LINKED IN HAS MORETHAN 35 MILLIONREGISTERED USERS

DIGG ATTRACTS MORE THAN 236 MILLION VISITORS EACH YEAR

~ 1 MILLION US DOLLARS ARE SPENT EVERY DAY

IN BUSINESS TRANSACTIONS WITHIN

SECOND LIFE

THERE ARE MORE THAN 250,000 INDIVIDUALSOCIAL NETWORKS CREATED VIA NING

CNN iREPORT, LAUNCHED IN MARCH 2008, NOW HAS 250,000 CITIZEN JOURNALISM iREPORTS WORLDWIDE

MICROBLOGGING11% OF US ONLINE ADULTS USE

TWITTER

AND IT'S NOT JUST

FOR KIDSANYMORE

THREE IN FOUR U.S. ONLINE ADULTS NOW

USE SOCIAL TOOLS TO CONNECT WITH EACH

OTHER

FACEBOOK'S 35-54 YEAR- OLD

DEMO IS DOUBLING EVERY TWO MONTHS

20% OF 25-34 YEAR-OLDS ONLINE HAVE USED

TWITTER

SO WHERE ARE WE GOING?

AGGREGATION & LIFESTREAMING

TODAY,VIRTUAL WORLDS ARE

AN IMMERSIVEENVIRONMENT

TOMORROW,THERE WILL BEAN IMMERSIVE

WEB

MICRO-EXPRESSIONS

OH YEAH, AND THERE’S THIS MOBILE THING

HAPPENING

NEW SCREEN SIZES: NETBOOKS & KINDLE

SO, HOW DO I KEEP UP WITH ALL THIS?

USE GOOGLE READER (OR OTHER RSS AGGEGRATORS) TO KEEP UP WITH STUFF

FOLLOW PEOPLE ON TWITTER TALKING ABOUT YOUR INTERESTS

UTILIZE TOOLS LIKE TWITSCOOP AND TWOPULAR

ATTEND EVENTS IN TOWN (OR OUT OF TOWN)

SOME OF THE PEOPLE WE FOLLOW

@GUYKAWASAKI

@DAVESYNDER

@GARYVEE

@SCOBLEIZER

@FREDWILSON

Or follow us @JEFFHILIMIRE and @THEJDREWFELDMAN to see who else we follow

What do YOU

think?

@jeffhilimire@THEjdrewfeldman