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Developing your own ideas into successful world-class Ilya Tchernetski @daydreamer i-Free Innovations IT-JAM, Odessa 20.08.2011 Saturday, August 20, 11

Yes we can! Developing your own ideas into successful world-class apps

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Page 1: Yes we can! Developing your own ideas into successful world-class apps

Developing your own ideas into successful

world-class

Ilya Tchernetski @daydreameri-Free InnovationsIT-JAM, Odessa

20.08.2011Saturday, August 20, 11

Page 2: Yes we can! Developing your own ideas into successful world-class apps

#1 overall/category/grossing top in US/EU store/marketFeatured in iTunes/Android Market (App of the week /

Game of the week / Recommended)

Cut the Rope Saver My Clinic Doodle God Sizer SPB TV

Star Walk Fitness HDPower Amp Paradise Island

Angry Birds

Saturday, August 20, 11

Page 3: Yes we can! Developing your own ideas into successful world-class apps

•Make Research

• Be Disruptive

•Develop Rapidly

• Create Buzz

FROM IDEA TO APPSTORE

Saturday, August 20, 11

Page 4: Yes we can! Developing your own ideas into successful world-class apps

• Useful utility niche (productivity, lifestyle, photo etc)

• Games with physics, logic, mngt sim & FUN

• Hot trends (SoLoMo, check-ins, photo apps, gamification etc)

• Choose right OS

•Define monetization

• Check for competitors

MAKE RESEARCH

Saturday, August 20, 11

Page 5: Yes we can! Developing your own ideas into successful world-class apps

MAKE RESEARCH

Saturday, August 20, 11

Page 6: Yes we can! Developing your own ideas into successful world-class apps

BE DISRUPTIVE

•Don’t make better, make substantially different

•Mash-up - combine previously uncombined

• Create new niches & markets

• Same functionality, better usability/design/price/speed

Saturday, August 20, 11

Page 7: Yes we can! Developing your own ideas into successful world-class apps

BE DISRUPTIVE

Saturday, August 20, 11

Page 8: Yes we can! Developing your own ideas into successful world-class apps

DEVELOP RAPIDLY

• Have a picture in mind

• Prototype (Screen flows, Balsamiq, InVision, Tiggr)

• Get Real (by 37signals)

• Release fast, update often

Saturday, August 20, 11

Page 9: Yes we can! Developing your own ideas into successful world-class apps

CREATE A BUZZ

•Option A: find publisher or pay to PR agency (PRmac, iSpreadNews, Apalon etc; from $100 to $5000)

•Option B: do it yourself

• Set targets, use analytics

• Promote in blogs (iOS - goo.gl/Cn7l2) and user communities

• Try ads (and PPI for Android)

• Use cross-promo and sharing to social networksSaturday, August 20, 11

Page 10: Yes we can! Developing your own ideas into successful world-class apps

MY EXPERIENCE

Easy browsing of airline sales

Mobile coupon

catalog with personalization

Coupon catalog you’d

love to contribute

Finance manager

meets Cut the Rope

Saturday, August 20, 11

Page 11: Yes we can! Developing your own ideas into successful world-class apps

FURTHER READS

• “Getting Real”, “Rework”

• “the Four steps to the Epithany”

• “The Business of iPhone & iPad App Development”

• “Game-based Marketing”

• techcrunch.com, insidemobileapps.com

• insocialplay.ru, proapps.ru

Saturday, August 20, 11

Page 12: Yes we can! Developing your own ideas into successful world-class apps

Ilya [email protected]+79119236447

THANKS FOR ATTENTION

daydreamertchernetski

Saturday, August 20, 11