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Rollout Team Resources

Yammer Rollout Team Resources

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This guide establishes the process and defines the roles for an organization-wide rollout of an Enterprise Social Network like Yammer.

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Page 1: Yammer Rollout Team Resources

Rollout Team Resources

Page 2: Yammer Rollout Team Resources

Rollout: Organic vs. Proactive

Time (weeks)

12 3 4 5 6 7 8 9 10

Act

ivity

Rollout Team

Network Engagement

With Rollout

Without Rollout

Network Launch

Executive Announcement Yammer

Event

To achieve enterprise-wide adoption, a comprehensive rollout plan must be implemented.

Page 3: Yammer Rollout Team Resources

Rollout Team StructureThe following team structure will support an efficient and effective Yammer rollout.

Community Manager

Project Manager

Human Resources Lead

Executive Leaders

Business Owner

LDAP/SSO Specialist

SharePoint Specialist

Power Users

Use Case LeadersKEY

Project ManagementChange ManagementNetwork FacilitationTechnical

Edu./Training Mgr.

Communication Mgr. Executive Leaders

Page 4: Yammer Rollout Team Resources

Project Management: Project Manager

Headcount 1

Department Project Management; IT; Communications

Qualifications• Strong interpersonal, leadership, and motivational abilities• Ability and authority to manage cross-departmental initiative• Social media savvy, Yammer advocate

Responsibilities

• Define project scope, goals, and timeline with executive team• Lead identification and management of Rollout Team• Communicate project expectations to team members• Define and/or approve project success criteria/metrics• Identify and manage project dependencies and critical path

EngagementHours/Week/Person

Oversees and manages all aspects of the Network Rollout

Pre-Launch Post-Launch

4 0

Page 5: Yammer Rollout Team Resources

Project Management: Business Owner

Headcount 1

Department Executive Leadership

Qualifications• Ability and authority to facilitate cross-functional cooperation

and lead teams toward meeting organization’s vision and goals• Innovative — encourages new ideas and technology

Responsibilities

• Review and provide final approval on Yammer Rollout plan• Articulate value proposition/ROI amongst executive team• Regularly meet with Rollout team to discuss progress• Actively build awareness and encourage adoption• Review and respond to network statistics and usage reports

EngagementHours/Week/Person

Provides guidance, approval & support throughout the Rollout process

Pre-Launch Post-Launch

1.5 0.5

Page 6: Yammer Rollout Team Resources

Network Facilitation: Community Manager

Headcount 1 per 5,000 network members

Department Communication; Social Media Strategy

Qualifications• Demonstrated ability to successfully execute projects/programs• Influential; capable of motivating diverse stakeholder groups• Social media/networking expert

Responsibilities

• Manage day-to-day execution of Rollout project• Work with Project Manager to articulate value proposition• Identify primary use cases to implement during Rollout• Anticipate, identify & escalate issues impeding network launch• Continuously encourage engagement to optimize network value

EngagementHours/Week/Person

Manages day-to-day execution of Network Rollout process

Pre-Launch Post-Launch

15 10

Page 7: Yammer Rollout Team Resources

Network Facilitation: Executive Leader

Headcount 1-3

Department Executive Leadership

Qualifications• Innovative — encourages new ideas and technology• Collaborates across boundaries to build strategic relationships• Tech/social media savvy

Responsibilities

• Serve as champion and advocate of Yammer network• Encourage usage and emphasize corporate support• Articulate value proposition/ROI amongst executive team• Frequently and regularly engage users through Yammer

network; model effective Yammer activity

EngagementHours/Week/Person

Demonstrates executive sponsorship and champions Yammer

Pre-Launch Post-Launch

1.5 0.5

Page 8: Yammer Rollout Team Resources

Network Facilitation: Group Leader

Headcount 1-2 per Department

Department All Departments

Qualifications• Well-connected, influential, and respected among peers• Understanding departmental operations, organization & culture• Social media savvy; can identify potential process integrations

Responsibilities

• Liaise between the end user community and Rollout Team• Champion Yammer network; articulate benefits/value• Ensure timeliness and relevance of group communications• Identify and plan for business process integrations with Yammer• Communicate “local” issues and status back to the Rollout team

EngagementHours/Week/Person

Champions and deploys Yammer within their department

Pre-Launch Post-Launch

3 1

Page 9: Yammer Rollout Team Resources

Network Facilitation: Power User

Headcount Unlimited

Department All Departments

Qualifications• Tech/social media savvy • Enthusiastic and forward-thinking; Engaging and supportive • Willing and available to support Rollout initiative

Responsibilities

• Evangelize Yammer network and value/benefits • Identify and report issues or roadblocks to Community Manager• Encourage active participation and support existing users• Welcome and provide guidance to all new users• Provide informal training and direct users to reference materials

EngagementHours/Week/Person

Builds overall Yammer awareness, understanding and engagement

Pre-Launch Post-Launch

2 0

Page 10: Yammer Rollout Team Resources

Functional: Education/Training Manager

Headcount 1

Department Learning and Development/Human Resources

Qualifications• Experienced in instructional design and training dev/delivery• Ability to coordinate cross-functional stakeholder groups• Tech/social media savvy

Responsibilities

• Oversee all Yammer training development and delivery activities

• Review standard Yammer training materials and customize to meet internal standards or departmental-specific needs

• Conduct and supervise Yammer training development effort• Lead training delivery activities

EngagementHours/Week/Person

Established Yammer training strategy for end user community

Pre-Launch Post-Launch

4 1

Page 11: Yammer Rollout Team Resources

Functional: Communication Manager

Headcount 1

Department Corporate Communications

Qualifications• Strong working knowledge of internal comms best practices• Outstanding writing, editing, and proofreading skills• Authority to approve and deliver corporate communications

Responsibilities

• Execute Yammer Rollout communication plan• Review and approve all Yammer communications• Ensure timely delivery of all pre-launch communications• Plan and host all hands Yammer kick-off• Position Yammer as primary corporate communications channel

EngagementHours/Week/Person

Oversees development, review, approval & delivery of communications

Pre-Launch Post-Launch

5 1

Page 12: Yammer Rollout Team Resources

Functional: Human Resources Manager

Headcount 1

Department Human Resources

Qualifications• Deep experience in managing all HR functions• Ability to lead and coordinate cross-functional teams & activites• Tech/social media savvy; Understands Yammer capability set

Responsibilities

• Integrate Yammer into existing HR functions and processes• Create New Hire Orientation group on Yammer to manage HR

onboarding process (upload all relevant materials and links)• Proactively engage all HR-focused groups on Yammer• Drive HR initiatives through Yammer

EngagementHours/Week/Person

Integrates Yammer into existing Human Resources processes

Pre-Launch Post-Launch

2 1

Page 13: Yammer Rollout Team Resources

Functional: LDAP/SSO Specialist

Headcount 1 (additional support resources as needed)

Department Information Technology

Qualifications• Highly technical—deep understanding of LDAP/SSO• Authority to make IT decisions affecting large audiences• Ability to manage small team to execute network launch

Responsibilities

• Identify and involve all required IT personnel (as needed)• Evaluate and approve AD Sync technical timing/logistics• Identify and refine LDAP queries to desired user base• Coordinate and execute AD Sync• Monitor regularity of AD Sync and all log files

EngagementHours/Week/Person

Oversees all aspects of the LDAP/SSO integration effort

Pre-Launch Post-Launch

10 1

Page 14: Yammer Rollout Team Resources

Functional: SharePoint Specialist

Headcount 1 (additional support resources as needed)

Department Information Technology

Qualifications• SharePoint expertise with web part integration experience• Authority to make IT decisions affecting large audiences• Ability to manage a small team to execute web part integration

Responsibilities

• Identify and articulate objectives of web part integration• Help determine timing/logistics of web part integration activities• Evaluate and approve SP integration technical timing/logistics;

attain all required levels of approval for web part integration• Execute web part integration with Yammer Technical Staff

EngagementHours/Week/Person

Oversees all aspects of the SharePoint integration effort

Pre-Launch Post-Launch

10 1

Page 15: Yammer Rollout Team Resources

Questions?

Brian Murray

[email protected]