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Yammer Apps - Next Steps

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Page 1: Yammer Apps - Next Steps
Page 2: Yammer Apps - Next Steps

Why create a Yammer app?

1.

2.

3.

Officevibe

Page 3: Yammer Apps - Next Steps

OfficeVibe: A Yammer App Success Story•

Page 4: Yammer Apps - Next Steps

Thanks for submitting your app – what’s next?

After you’ve gone through the steps to register your app, we will reach out to you within ~14 days

Be prepared to demo your app for us. We will schedule 30 minutes to talk, so let’s focus our time on your demo, and how it integrates with Yammer.

http://www.developer.yammer.com

Page 5: Yammer Apps - Next Steps

What are the next steps?

Access Level Definition Examples

1. Local Access Keep your app locally deployed to your Yammer network and

users (keep app as is)

Apps that are meant just for your

organization’s internal use

2. Global Access Grant access for any Yammer network/user to login to your

app

Apps that you would like to share with

your customers and other networks, but

are not consumer-ready

3. Publish to App

Directory

If you meet our standards for the Yammer App Directory, we

can grant global access AND publish you on Yammer’s public

App Directory

Apps that consumer ready and meet

Yammer’s app directory standards (see

next slide)

4. Publish to App

Directory and App

Feature

If you meet our standards for the App Directory AND an App

Feature – We will publish you in the App Directory and co-

promote your app in the Directory, Yammer Blog, and

Yammer social channels.

Apps that are consumer-ready and meet

Yammer’s app directory AND feature

standards (see next slide)

Page 6: Yammer Apps - Next Steps

How do I get featured or published on the Yammer App Directory? - THREE THINGS

1. Use Yammer Login 2. Share valuable data back to

Yammer

3. Enable viral growth for your

app through invites

Create a valuable freemium or free trial

application that uses Yammer to

authenticate users.

Send activities to Yammer’s Recent

Activity Ticker via Open Graph Objects,

and/or enable users to post app activity

in their Yammer newsfeeds.

Allow your users to invite their Yammer

colleagues to try your app. Suggestion –

Use Yammer’s “ Invite Relevant User

Algorithm” to recommend the users they

are most likely to invite.

Page 7: Yammer Apps - Next Steps

What are some best practices?1.

2.

Relevant User Algorithm

3.

4.

branding guidelines

Page 8: Yammer Apps - Next Steps

I’m ready to be featured now. What next?

Deliverable Deadline

1. Timeframe: When would you like to be featured? 3+ weeks before your launch day

2. Security Form – Submit it here 1+ week before your launch day

3. Yammer Blog Post – Our Marketing team will help revise

and publish your post. (Some examples: Officevibe and

Xendo)

1+ week before your launch day

4. App Banner and Screenshots – High resolution and well-

designed banner and screenshots to promote your app.

(Banner examples: PandaDoc and FaceGame. Screenshot

examples: See http://yammer.com/apps > PandaDoc or

Officevibe’s screenshots)

1+ week before your launch day

5. Most importantly, provide a fully functional demo of

your app with the features we have agreed upon for your

launch

2+ weeks before your launch day

Page 9: Yammer Apps - Next Steps