Upload
sokumi
View
77
Download
0
Embed Size (px)
Citation preview
DATA, CONTENT & TECHNOLOGY
Yahoo 2016 Confidential & Proprietary.
WHAT IS YAHOO?Yahoo for Consumers
Yahoo is where one billion peoplecome every month to engage in content,communicate and search for information.
Yahoo 2016 Confidential & Proprietary.
YAHOO FOR CONSUMERS
Growth in Content,Bloggers and Freelancers
Social Shares andReferrals Grow
Unique and PartnerContent Scores in Sport
Search Mail Tumblr
News Sport Finance Lifestyle
THREE CORE PLATFORMS
FOUR CORE CONTENT VERTICALS
Yahoo 2016 Confidential & Proprietary.4
ENGAGED CONSUMERS
MONTHLYUSERS
300M
1B
50BDAILY
ACTIVITES
165B
1BMOBILEDEVICES
2.7B
APP USAGE SOCIALBEHAVIOR
CONTENTCONSUMPTIONSEARCHEMAIL
EMEA/
GLOBAL
DATAThe most complete set of signals from sources including mail, search, content, mobile app usage and social.
CONTENTLeading news, sports, finance and lifestyle properties for brand building and content marketing.
TECHNOLOGYTechnology to help you reach audiences at scale both on and off Yahoo.
MOBILE
SEARCH
NATIVE
VIDEO
MARKETING TO THE MOMENT
THE PROBLEM
THINKING HOLISTICALLYCOMBINE INSIGHT FROM MULTIPLE SOURCES
LOCATIONfrom registration data
PREFERENCES FORTRAVEL, RETAIL & MOREfrom email data
CROSS-DEVICE IDENTITYfrom mobile data
FAVORITE CONTENTfrom web data & 720k apps
RECENT STORE VISITSfrom mobile geolocation data
ON AND OFFLINEPURCHASESfrom email data
PURCHASE INTENTfrom search queries
PASSIONS & INTERESTSfrom Tumblr
WHAT WE KNOW
Yahoo 2016 Confidential & Proprietary.
CONTENTBeautiful design, expert editors, and engaging
content
News SportFinance Lifestyle
Tumblr Platform for content creation, curation and
distribution
10 Yahoo 2016 Confidential & Proprietary.
TECHNOLOGY
Delivering results through a unique combination of native and search advertising
Innovative ad solutions to meet any marketing objective
Connecting agencies, advertisers, and networks with inventory from top publishers
Driving programmatic buying for video, display and native advertising
Yahoo 2016 Confidential & Proprietary.
CROSS-DEVICE USER MAPPINGUsers mapped to multiple devices provide more diversified and deeper signals
User identity of all ad callsacross Gemini and BrightRoll DSP
89% UK 63%DE
FR
80%
650M+ users around the world mapped to more than
on device
Deep profiles on more than1 billion users from Yahoo Mail,
Flurry Analytics, Tumblr + more
Yahoo 2016 Confidential & Proprietary.
YAHOO FOR YOU
Across the web
Across devices
Across formats
Mobile Video Native Social
TECHNOLOGY
made accessible and actionable
CONTENT
from engaged users…
DATA
Actions and intent…
Yahoo
Brand AudiencesUnderstand. Find. Foster. Extract value.
+
User-created Brand-created