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Brief overview of the Sitemaps XML protocol for SEO
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Sitemapswww.mihswat.com
Rafiq Phillips@rafiq
What are Sitemaps?
Inform Search EnginesAdditional Metadata
Inform Search Engines
Why would you want to inform Search Engines?
Additional Metadata
<?xml version="1.0" encoding="UTF-8"?><urlset
xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url> <loc>http://www.example.com/</loc>
<lastmod>2010-02-04</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority>
</url></urlset>
Additional Metadata
<loc>http://www.news24.com/</loc>
Must begin with http(s) and end with a trailing /< 2048 characters
Additional Metadata
<lastmod>2010-02-04</lastmod>
In YYYY-MM-DD format
Additional Metadata<changefreq>always</changefreq> • always• hourly• daily• weekly• monthly• yearly• never
Additional Metadata<priority>0.8</priority>
0.0 to 1.0
Don’t forgetYour Sitemap file must be UTF-8. As with all XML files, any data values (including
URLs) must use entity escape codes for the characters listed in the table below.
Sitemap Index File<?xml version="1.0" encoding="UTF-8"?>
<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <sitemap><loc>http://www.example.com/sitemap1.xml.gz</loc> <lastmod>2010-02-04T09:23:17+02:00</lastmod> </sitemap>
</sitemapindex>
Letting Search Engines KnowRobots.txt “Sitemap:
http://www.news24.com/sitemapindex.xml”Ping the search engines…www.google.com/ping?sitemap=http%3A%2F
%2Fwww.news24.com%2Fsitemapindex.xml(URL encode everything after the /ping?
sitemap=)Google Webmaster Tools, Bing Webmaster
Center, Yahoo! Site Explorer
More Sitemaps info
Visit http://sitemaps.org/faq.php