M-ADVERTISING

PRODUCTS & SERVICES

360˙ Mobile Advertising Solutions is trademark of XL Axiata M-Advertising Business Unit and that of HCS. Author: Herwinto Ch.

Sutantyo

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360 ̊Concept Triggers Collaboration & Similar Needs across multiple-industries.

Financial Sector

Consumer Goods

Telecom Media/

Publisher/ eCommerce

TARGETED MOBILE ADVERTISING Mobile Advertising as Catalyst for Consumer Data Analytics

UNIQUE CONSUMER BEHAVIOR PROFILE

CONSUMER DATA ANALYTICS The importance of cross-industry Consumer Data Sharing

SIMILAR INTERESTS

Lack of Consumer Behavior Data in Indonesia

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360 ̊Concept Mobile Advertising as catalyst for any digital marketing activities.

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Reach Be targeted

Targeting the Audience*

Demographic: Gender | ARPU (SES) | Age Group |

Geographic : Physical Loc | Home Loc | Travel Patterns

Psychographic: Browsing Habit | Spending Behavior | Hobby

*) More combinations are available. Please discuss

Don’t be Blind Folded

Our KYC (Know Your Consumer) platform provides in-

depth analysis of all XL Axiata’s subscribers from their

usage frequency, demographics, geographic, device

ownership and even browsing behavior.

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Children 5 – 12

Teenagers 13-19

Youth & Young

Executive 20-25

Wife of household

25-30

More Mature Woman

30+

915.646 10.596.701 17.634.062 4.376.713 4.630.036

TOTAL UNIQUE AUDIENCE 38.153.158

3 GSM MNO REACH IN MAJOR INDONESIAN CITIES* Cities selected by Indonesia Advertising Industry targeting standard

*) Jabodetabek, Bandung, Yogyakarta, Semarang, Malang, Surabaya, Bali, Medan, Padang, Pakanbaru, Lampung, Ujung Pandang, Manado, Palangkaraya, Banjarmasin, Aceh, Kendari

Reach Be targeted

Unique Subscribers Data by Cities as of Feb.2014 – TSEL, XL & ISAT

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Reach Be targeted

Basic MNO Subs. Profiling Targeting the right audience profile and segments

Age

Gender

Location

ARPU

Device

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Call Behavior

SMS Behavior

Top Up Behavior

Location Behavior

Download Behavior

Payment Behavior

Roaming Behavior

Browsing Behavior

USER BEHAVIOR DETECTION BASED ON Reach Be targeted

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AGE GROUP

MOST SUBSCRIBERS

Youth 20-25 years old

Teenagers

12-19

Kids 5-12

Youth

20-25

Wife of households

26-30

More mature woman

>30

Reach Be targeted

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ARPU GROUP

TOP ARPU 0-100.000 0-50.000

46,558,966

> 100.000 4,364,165

50.001-

100.000 11,198,399

Reach Be targeted

PRODUCTS READY

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Reach LBA - Events triggered by users as they enter particular locations

From: ZARA Pelanggan XL di Senayan City, Jangan Lupa tanggal 28 July. Zara akan disc until 90 %. Come and Shoppng all of item

SMS

MMS

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Reach Interstitial Page Auto skip after 7sec. Rich Media Capabilities (HTML5) In-Game Advertising

To: 2000 KPU_update info

JKN

To: 2000 KPU_update info

JKN

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Reach Facebook & Twitter

To: 2000 KPU_update info

JKN

Features 1. Skip Button. 2. Multi Locations 3. Overlay capabilities 4. HTML 5 supported 5. Location Sensitive 6. Smartphones &

Advance Feature Phones

7. Tablets & Phablets

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Reach Radio Streaming App. Smartphones. Rich Media Capabilities (HTML5) In-stream Audio & Video Location Based (by Stations) 25+ top Indonesian Radios Podcast Video Contents (RSS)

Radio Group 1. Masima 2. Mahaka 3. MRA 4. Urban

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Reach & Engagement Facebook & Twitter Timeline Insertion & RHS Sponsored Twitter & Contents Call to Action (install, like, etc)

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Engagements Communication platform for your audience

Types of Mobile Engagements (call to action)

Click to Call

Click to Download

Click to Like/Follow

Form Fulfillment

Etc.

Have your audience engage to the campaign

The real power of Mobile Advertising lies in its ability to

engage consumer personally. Taking this function with

great creativity could boost the whole advertising

campaign by building Data Mining capabilities.

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Engagements Communication platform for your audience

To: 2000 KPU_update info

JKN

Interactive SMS Ads Mobile Coupon

To: 2000 KPU_update info

JKN http://m.freeburger.com/

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Engagement Advergame Smartphones. Rich Media Capabilities (HTML5) 50 ready made templates Custom game development Single Sign-On (FB & Twitter)

Deploy with Interstitial, IBN Off-deck, LBA SMS, SMSBC, In-stream Radio, IVR

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Engagement Advergame

HTML5 BRANDED MINI-GAMES

Features:

• Exclusively customised and interactive mini-games

• Fully supported social features, including

leaderboard and score sharing

• Distribution available on any HTML5 supported

platform

• Quick turnaround time for platform setup (1 month)

A custom-built branded game that can be played with friends and shared on multiple platforms

Branded game Social Features Advertising Platform

+ +

Deploy with Interstitial, IBN Off-deck, LBA SMS, SMSBC, In-stream Radio, IVR

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Engagements Communication platform for your audience

2013

2014

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Engagements IVR and Audio Push Ads Interactive Call to Action (download, activate) Record Capabilities Gamification Capability To: 2000

KPU_update info

KING OF ICE

+6000

To: 2000 KPU_update info

Incoming Call Answer Call

Deploy with Interstitial, IBN Off-deck, LBA SMS, SMSBC, In-stream Radio, IVR

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Engagements USSD & UMB Interactive Call to Action (download, activate) Multiple Choice Simple, all phones

Interactive UMB Mobile CRM

To: 2000 KPU_update info

JKN

To: 2000 KPU_update info

JKN

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Engagements Microsite Interactive Call to Action (download, etc.) HTML 5 supported WAP 2.0 supported Feature & Smart Phones URL push via LBA, SMSBC, etc.

Deploy with Interstitial, IBN Off-deck, LBA SMS, SMSBC, In-stream Radio, IVR

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Engagements Microsite Interactive Call to Action (download, etc.) HTML 5 supported WAP 2.0 supported Feature & Smart Phones URL push via LBA, SMSBC, etc.

Deploy with Interstitial, IBN Off-deck, LBA SMS, SMSBC, In-stream Radio, IVR

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Consumption Beyond conversion

Don’t have an E-Commerce? No problem

Our services have now include Order Fulfillment, from

Order Taking, Payment* and Delivery. With XL reputation

for world class Customer Service, this is also embedded.

*) We accept: Credit Card, Debit Card, XL Tunai and even COD.

Conversion to Consumption is the key

This was none existence until now. With Mobile Banking,

Mobile Wallet, Mobile Credit Card and today new services

emerging as end-to-end Mobile Commerce, consumption

through mobile is immediate.

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Consumption Beyond conversion

Integrated Mobile Commerce Now you can shop and pay while in a bus on the way home

Xl AdReach provides all the complexity of owning an e-commerce business without the hassle of one. We even include warehousing and order fulfillment. COD/CCOD or complex payment gateway are included.

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Consumption Elevenia Integration with multi payment module

Integrated Mobile Commerce with Mobile Wallet Beyond COD/CCOD and Online Payment Gateway

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Loyalty & Consumption Mobile Coupon & Digital Rewards

Push Display Expand to Claim Offer

NON DIGITAL

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Reach Jabodetabek Commuter Line. Integration with Interactive SMS & LBA

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Engagement In-Taxi Interactive TV

Features: Full integration with Click to Actions & part of Ads Supported Telecommunication Services with possible Mobile Interactivity Functions.

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Engagement In-Taxi Interactive TV

Features: Exclusive Business Agreement with Organda’s Monopolized taxi advertising company.

CASE STUDIES

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CONTREXYN LOYALTY

SMS Interactive & Free Credit

Rp5.000

Target

User Group

Gender Female

Age 25 – 35

ARPU <100.000

Location Garut, Tasikmalaya, Bandung

Handset Featured & Basic Phone

Ikuti Contrexyn Bunda PEDE. Ketik CBP (spasi)

Nama(spasi)noHP(spasi) Nama toko beli Contrexyn. Kirim ke 2000. Gratis 3000 pengirim pertama dapat pulsa 5000.

Campaign Period 24 September – 18 October 2013 Requested Impressions - 75,000 sms Interaktif - Free credit for 3000 user Result - 75,000 broadcasted in 1 day - 5,200 sms feedback in 2 days - 3,000 free pulsa top up

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DISDUS SALES

Increasing sales at

disdus.com

TARGET Food Lover at

Jabodetabek

Result - Delivery Success = 46,307 - 7,325 voucher bought - Sales response Rate : 15,96 %

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POPMIE SALES

Increasing sales for

Pop Mie – 2013

Target Audience Gender Female Age Group

25 – 35 ARPU (SES) All Location Nationwide

Handset All

Campaign Pop Mie Get Lucky 2013 Result - 1, 6 Mio Registered Profiles - Over 4Mio Redemption - Sales increase 50%

To: 2000 KPU_update info

JKN

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Get behavior customer

Can define sales strategies in the future

Can manage customer need

Etc.

Profiling Data

Get more Revenue

More production

Increase sales

Etc.

Up Selling Brand

Loyalty program

Reward Capability

Grouping Community

Open promotion for Member

Strengthen Brand Loyalty

Capability to define dynamic campaign interactive scenario for Brand customer

More close to deliver right offer on right customer

Brand Engagement

LBA

Broadcast Blast

Off-Deck

Promotion Ads

Banner Ads

TV Ads

Brand Awareness

What it should be The Framework – Your Mobile Branding Goals

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Meaningful, Measurable, Memorable. A complete 360˚ Digital Marketing Solutions.

Thank you