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Xen Summit at AMD April 28-29, 2010 GoGrid & Xen Paul Lappas VP Engineering & Co-Founder

Xen summit gogrid and xen - april 2010 v4

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Page 1: Xen summit   gogrid and xen - april 2010 v4

Xen Summit at AMDApril 28-29, 2010

GoGrid & Xen

Paul LappasVP Engineering & Co-Founder

Page 2: Xen summit   gogrid and xen - april 2010 v4

About GoGrid

Info

Headquartered in San Francisco, CA

100+ Domestic employees

50+ International employees

Datacenters

US-WEST San Francisco (current)

US-EAST Ashburn, VA (June-2010)

Page 3: Xen summit   gogrid and xen - april 2010 v4

GoGrid = IaaS

GoogleApp Engine

SaaS – Software as a ServicePaaS– Platform as a ServiceIaaS – Infrastructure as a Service

Page 4: Xen summit   gogrid and xen - april 2010 v4

Features

Windows & Linux VMs

Hybrid (dedicated)

GUI & REST API

F5 Load Balancing (free)

Scalable NAS storage

Billing

RAM-hour

TransferXen Summit at AMD

April 28-29, 2010

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Web Portal – Grid View

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Web Portal – List View

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Xen Summit at AMDApril 28-29, 2010

How we use Xen

• HVM mode

• EPT

• Hyper-threading (Nehalem)

• Credit CPU scheduler

Page 8: Xen summit   gogrid and xen - april 2010 v4

Hypervisor adoption

• EC2 (Xen)

• GoGrid (Xen)

• Rackspace (Xen)

• OpSource (VMware)

• Azure (Hyper-V)

• Terremark (VMware)

• Hosting.com (VMware)

• AT&T Synaptec (VMware + Sun)

• VMforce (VMware)Xen Summit at AMD

April 28-29, 2010

Page 9: Xen summit   gogrid and xen - april 2010 v4

Cloud customers want

• No vendor lock-in (ability to move between clouds)

• Reliability – SLA guarantees

• Security

• “two types of data in the cloud”

• Private cloud connections

Xen Summit at AMDApril 28-29, 2010

Page 10: Xen summit   gogrid and xen - april 2010 v4

B.C. (Before Cloud)

Evolution of Software Sales

• A long time ago…

• direct sales channels

• demos done by sales engineers or PowerPoint's

• Submit a budget request just to trial it

• Perpetual licensing

• With the rise of internet and fast downloads…

• DEMO versions and downloadable over the internet

• Licensing still perpetual

• And it was still a relative pain to install and trial

Xen Summit at AMDApril 28-29, 2010

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Remember the Rio player?

Xen Summit at AMDApril 28-29, 2010

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Xen Summit at AMDApril 28-29, 2010

Page 13: Xen summit   gogrid and xen - april 2010 v4

The Virtual App Marketplace

Xen Summit at AMDApril 28-29, 2010

Migration toolsSyncing toolsCommercial SWEtc etc

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The power of the eco-system

• The more IaaS clouds in the eco-system = more customer choice!

• ISVs need a way to sell their software

• Consumers want easy trial/test/eval. software

• Trial for free / Production hosting

• No perpetual licenses and no commits

• Real-time reviews & feedback

Xen Summit at AMDApril 28-29, 2010

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Opportunities – Eco-system

• Seed a marketplace

• ISVs will create appliances for multiple hypervisors

• Make it easy to consume VMware & AMI appliances

• V2V is a great start

Xen Summit at AMDApril 28-29, 2010

Page 16: Xen summit   gogrid and xen - april 2010 v4

But there are serious cons to commercial hypervisors for IaaS

• Not free

• Vendor lock-in

• no control over your future costs

• difficult to switch if doesn’t meet your needs (see Apple)

• Very difficult to differentiate on features

Xen Summit at AMDApril 28-29, 2010

Page 17: Xen summit   gogrid and xen - april 2010 v4

Opportunities – SLA guarantees

IO Scheduling

• Prevent starvation is a necessity

• Better: Fixed BW allocation (throttling)

• Best:    QoS per domU

Xen Summit at AMDApril 28-29, 2010

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Opportunities

Oversubscription

• RAM

• Storage

Xen Summit at AMDApril 28-29, 2010

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$100 Coupon code GGPL

Trial GoGrid Free

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Contact Information

Paul Lappas

VP Engineering & Co-Founder of GoGrid

[email protected]

415.869.7006

Wiki – wiki.gogrid.com

Blog – blog.GoGrid.com

Twitter - @GoGrid

Facebook – www.facebook.com/gogrid