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WhyuseOpenSource?
• Buildanecho-systemaroundproductsandservices• GrowyourusercommuniAes• Costadvantage…• Qualityadvantage!
CostvsOtherBenefits
• MostassumeOSStobecheap• Itisnotjustaboutfinancialvalue• Culture
– IswhatOSSisallabout– Communitydrivenwithrespectandethicsbeingthecorner
stones• Resultsinqualityandsecurityaspects• FosterinnovaAon
OpenSourceasengineeringprocess
• ModelforeffecAvemassively-distributedcollaboraAon• LeveragesextensivebaseplaVormoftechnologies• WriIenwithsharingandreusabilityasfundamentals• Slashesfeedbackcycle(beIerfit)• Acceleratesreleasecycle(fasterevoluAon)• Crowd-sourcedqualitycontrol(manyeyeballsimproves
security)
OpenSourceasanOrganizaAonalModel
• Convergenceofthetechnicalproblem–fit,quality,support
• Breaksdownsiloeddepartmentthinking• InsAllssharedresponsibilityforsaAsfacAon–enabled
flaIerorgstructures• DistributedgovernanceandmeritocracypracAces
propagatethroughoutthebusiness
EconomicValueofOSS
LaborEconomics
• ResulAngfrompersonalgraAficaAonandreputaAon
Directcostsavings
• Improvedpricingflexibility
Efficiency
• Technically• Strategically• Socially
Controlovercost
• Gettherightandquickresponses
OpenSourceasaCustomerValue
• EaseofAdopAon- Permission-less,foranypurpose- Amenabletoprototyping,failing-fast,iteraAng,evolving- Fullytransparent- Standardlegalterms(minimizereviewburden)- Transcendscorporatehistoryandstability(escrow)
• CosteffecAve- DramaAcdownwardpressureonprices- AllowsAme/moneytradeoffs
ITSoluAons
Services
SoJware
Hardware
• Whathaveyougottopayfor?
• OSSdrivesdownsoJwarecosts– Loweroverallprojectcost
ValueProposiAon
• SincesoJwarecostsgodownwithOSS– Moreroomforservices– CanprovidebeIerqualityservices– Morevaluetothewholeproject
• FasterROI• BroadervalueproposiAon
IntegratedStacks
• SavesintegraAonAmeandcomponentcostswhenOSSused
• ReplacesomepartswithOSSifnotalltolowerthetotalcost
• WhenyousellthesoluAontootherBUsthedemandcanriseifyourpriceislow– PutsmorepricesensiAvecustomerswithinreach
• QualityofOSS– SaAsfiedcustomers
LowerLearning/TrainingCosts
OSSAvailabilityAdvantage
Downloadandplay
Exploreandinnovate
aroundusage
Communitytohelp
Contributeback
OpportuniAes
• Breakthebarriertoentry– Tryoutthenewprojects/pilotprojectswithOSSforfree
• Moveonorthrowawaydecisionbasedonsuccess• Riskislessevenifyoufail
– Provision,maintenanceandsupportwillcost• butlater• whentheprojectisupandrunning
OpenSourceasaRelaAonshipEqualizer
• Technologybecomesasharedresource–contribuAon,parAcipaAon,evoluAon
• ReducesinformaAonasymmetry,cutsoutthemiddleman• EncouragescollaboraAon,educaAon• MaintainconstantdemonstraAonofclearandpresent
value(thelock-inproblem)
OpenSourceasaRecruiAngVehicle
• AIractsandretainstoptalent• WidelyusedineducaAonalinsAtuAonsandresearch
projects• Extendscommunitybeyondcorporateboundaries
ContributeandInfluence
CommiIers
Contributors
Users Benefits• Fasterfixes• Strategyalignment• EmployeeaIracAveness
• Visibilityinthecommunity
OpenSourceasaBrand
• “OpenSource”brandisonparwithestablishedbrands(IBM,Oracle)
• IntroducesawaveofdisrupAonforinnovaAvevendors• BrandstrengthreflectedbyapreferenceforOSSinmany
kindsoforganizaAons(private,governmental,non-profit)
OpenSourceisbecoming“thedefault”
FutureofOpenSourceSurvey2015:• 78%ofrespondentssaidtheircompaniesrunpartorallofits
operaAonsonOSS• 66%saidtheytakeanopensource-firstapproachtosoJware• 64%ofcompaniescurrentlyparAcipateinopensourceprojects• 55%believeopensourcedeliverssuperiorsecuritycomparedto
proprietarysoluAonshIps://www.blackducksoJware.com/resources/webinar/2015-future-open-source-survey-results
Whatarecustomersdoing?
• DevelopingOSSPolicies– Don’tprecludeOSS–itmaybethebestoronlysoluAon– IncludeOSSinevaluaAonmatrix– EstablishapreferenceforOS– MandateOSS– ContributetoOSS
• DevelopatransiAonstrategy– AllnewprojectsonOSS
• WorkwithvendorsinacollaboraAvewaythroughoutaproject–architecture,development,deployment