Writers Summit 09 - Web2.0 For Grownups, Dan Woods

Evolved Technologist Copyright 2009

Web 2.0 for Grownups by Dan Woods, CTO and Editor, www.EvolvedTechnologist.com,

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Collaboration for Grownups means

Collaboration for Grownups (CFG) is the idea that

to be successful, we must do things differently when we are working than when we are collaborating as individuals and consumers. I refer to the latter form as Collaboration for Individuals (CFI)


What is the Problem

The broad domain of collaboration that includes Email, Web 2.0 (Blogs, Wikis, Social Networking, Internet-enabled Communities), and Search is most frequently imagined using consumer usage models.   “I’m shocked people are not spontaneously creating

content on our wiki!”

Even concepts like Enterprise 2.0 do not change the consumer paradigms, but apply them directly to the enterprise.   See SLATES and FLATNESSES on next slide

The use of the modern collaboration mechanisms for companies, governments, and other large organizations is more effectively executed using different usage models.


Enterprise 2.0 is CFP


Differences

Collaboration for Grownups differs from Collaboration for Individuals in the following ways:   Community Formation   Motivation   Access Control   Information Integration   Reputation   Management and Curation


Community Formation

CFI is oriented toward creating communities and discovering new connections.   CFI communities rarely meet outside of cyberspace

CFG works better when the goal is to enable existing communities who are already organized around common goals.   CFG communities meet outside of cyberspace

CFG does need to add outsiders to existing internal communities.


Motivation

CFI is motivated by:   Avocation, Joy, Friendship, Fun, Obsession

CFG is motivated by:   Goals, processes, competition, money, success


Access Control

CFI generally works on simple access models   Everyone with the same access

CFG must have fine grained access control   Domains for collaboration must be defined   Domains must be populated with needed assets   Access to the domains must be controlled


Information Integration

  CFI usually is focused on a small amount of information on the site in question

  CFI may reference information across the web   CFG takes place in the context of a lot of existing

information in structured and unstructured form •  Enterprise application data •  Documents •  Email


Reputation

CFI reputation mechanisms may be informal or explicit but are not linked to KPIs.

CFG reputation mechanisms are designed to encourage and reward the desired behavior.   A simple hierarchy of valueless points is often

enough.   Interesting point: Money seems to be a poor motivator


Management and Curation

CFI Management and Curation processes Emerge   Or they are non-existent

CFG usually requires some for of management   At least for Access Control   Sometimes for curation and refactoring   For governance of what may be made public   For establishment and enforcement of a code of

conduct See code of conduct in Mesh Collaboration


Does this work both ways?

Some times CFI efforts fail because they are actually CFG efforts   Is a Tom Sawyer Wiki is the expectation a corporate

paradigm will work in the consumer space?


How to Codify What CFG Means?

There is a large and undefined overlap between the individual actions of CFI and CFG. But there are two worlds and most of us recognize when we are in the CFI space and when we are in CFG.

What are the rules needed to support CFG?

What are the mechanisms?

What is a reasonable lifecycle for creating a CFG dialtone?


Let’s Keep In Touch

Tell me some questions:

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Writers Summit 09 - Web2.0 For Grownups, Dan Woods