WP8 Dissemination and Exploitation

04/11/23 www.insemtives.eu 1

INSEMTIVESIncentives for Semantics

WP 8

Elena Simperl, UIBK, German Toro del Valle, TID and Borislav Popov, ONTO

18 24 30 36

WP 8 TIMELINE AND DELIVERABLES6 120

Tasks Task 8.1 INSEMTIVES Website

Months

UIBK

Task 8.2 Dissemination strategy

D8.2 Dissemination strategy

UIBK

TID

Task 8.3 Market observation, exploitation roadmap and strategy

D8.3.1 Report on market observation and exploitation strategy

D8.2.2 Annual dissemination report

D8.1 INSEMTIVES Website



D8.3.2 Definition of business models

UIBK

Task 8.4 Collaboration

D8.4.1 Initial collaboration plan

D8.4.2 Annual collabora-tion report and adapted collaboration plan



Task 8.5 Showcase

UIBK

D8.5.1 Showcase plan

DISSEMINATION AND COMMUNITY BUILDING


Channels• Website • Blog• STI International

– Networking – Dissemination– Events

• Scientific and industrial events– Papers– Talks– Posters– Workshops

• Collaborations• Open source development platforms• Project presentation, synopsis, poster, and PR material on the website


Website


www.insemtives.eu

Website (cont’d)• Public area

– Detailed project description

– Resources• Publications, deliverables,

presentations, related readings, PR material

– Community• News• Blog • Tools• Game challenge• Collaborators• Press coverage• User advisory board

• Internal area– Wiki– Information sharing

• Meetings, minutes• Deliverables• DOW• Management tools


www.insemtives.eu

Blog

• Blogger of the month• Current topics related to the project (social media, semantic

technology, Web 2.0, Web 3.0, incentives, games, etc. )


blog.insemtives.eu

Target communities

• Scientific– Semantic Web– Economic and social sciences

• Industrial – IT practitioners – Case studies: Enterprise knowledge management,

Web technology and Media and entertainment

• General public


Publications

• 5 publications• By target community

– 3 in social sciences and economics

– 3 in Semantic Web

• By kind– Journal: 3– Book: 1– Workshop: 1


Other activities• Special issue on Incentives

for Semantic Content Creation in the International Journal of Knowledge Engineering and Data Mining

• 3 organized workshops at main conferences in the target research communities (ISWC, WWW, COOP)


Other activities (cont’d)

• Presence at scientific and industrial events– Scientific: ESWC’09, STI Symposium ‘09, – Industrial: ESTC’09, Semtech’09, TTC’09, Web 3.0,

Casual Connect ‘09

• Training– ACTIVE Summer

School ‘09– SSSC Summer

School ’09


Other activities (cont’d)• Co-organized and sponsored events

– ESWC’09– EKAW’10– STI Symposium ‘10


INSEMTIVES game challenge


• Submission of interesting game ideas for creating semantic content

• Co-located with the 7th Extended Semantic Web Conference (ESWC 2010)

http://challenge.insemtives.eu

Project collaboration

• KiWi FP7 EU project– Invited talks– Joint dissemination events (SemWiki + User

Advisory Board meeting)• ACTIVE FP7 EU project

– Joint training events• CASAM is interested in

collaborating on multimedia annotation and human computation.


Industrial collaboration

• Google– Joint follow-up

project• Sun Microsystems

– Joint research on community equity

• playence – Technology transfer


Invited speakers• Michael Fink from Google

Research Israel • Sebastian Schaffert from

Salzburg Research • Peter Reiser from Sun

Microsystems• Peter Mika from Yahoo!

Research • Pascal Chevrel from

Mozilla Europe • Volker Wulf from the

University of Siegen


User advisory board• http://www.insemtives.eu/advisory_board.h

tml• Myriam Lewkowicz, Université de

Technologie de Troyes• Philipp Cimiano, University of Bielefeld• Sebastian Schaffert, Salzburg Research,

Salzburg NewMediaLab• Conor Hayes, DERI Galway• Marta Sabou, Open University• Arpita Ghosh, Yahoo!• Andreas Schmidt, Karlsruhe Institute of

Technology• Sören Auer, Universität Leipzig• Chris Bizer, FU Berlin• Denny Vrandecic, Karlsruhe Institute of

Technology• Tobias Bürger, Salzburg Research• Peter Reiser, Sun Microsystems• Pieter G.M. De Leenheer, VU Amsterdam• Simone Braun, FZI Karlsruhe

• Selected experts from all relevant communities

• Participatory design of INSEMTIVES toolkit

• 1st UAB meeting on May 30 co-located with ESWC’10


http://www.insemtives.eu/advisory_board.html

http://www.insemtives.eu/advisory_board.html

Outlook

• 2nd game challenge• Extend UAB and organize meetings • Advertise games to a large gaming

community• Technology release on open source

platforms and tutorials• Collaboration with KIWI and SUN on

community equity• Collaboration with CASAM

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EXPLOITATION


Market observation

• A (semantic) annotation market analysis• Demand analysis

• 12 commercial solutions• 13 research initiatives

• Supply analysis• Porter’s five forces• SWOT• Trends analysis

• Master lines of the exploitation strategies to be applied by the industrial partners


Exploitation by case study partners

• TID:– Identification of potential

application areas:• Document Management

Systems• Content Management

Systems (i.e. Paloo)• Imagenio (TV platform)• eBook platform

• Seekda:– Enhanced Web service engine

• PGP:– Applied motivational

methods to their existing services


Final exploitation goals (mottos)

• TID:– Leverage company

knowledge through sharing and reuse

• Seekda:– Make Web services trully

reusable• PGP:

– Enhance kids’ experience and increase commercial opportunities


playence

• playence is a spin-off of the University of Innsbruck.

• Crowd sourcing multimedia annotation through casual social games.

• Uptake of open source technology done in the project.

• Uptake of conceptual findings related to games.


Ontotext

• Releasing its third generation annotation and search platform in May.

• Its backend is based on the INSEMTIVES Platform.


ETO

• Bulgarian Web search engine

• May extend its social involvement capabilities through:– Semantic annotation

of web resources – For search,

navigation and recommendation purposes


Potential impact

• For companies: – Techno- & methodology

empowering semantic annotation and search

– Involving audiences in semantic content creation

• For the general public: – Easy (and entertaining) to

use extensions of existing popular services with loads of content and users


Outlook

• Produce convincing showcases

• Launch the Exploitation Board

• Encourage reuse of technological results

– User guides– Support for IT

practitioners
