Working with Mobile Partners

Working with Mobile Partners Introduction

Bob Upham BD Mobile Partnerships, Dolphin Browser 7 years at Yahoo founder (Inc. 500, 2001) twitter: @uphamb uphamb@dolphin.com

2

Working with Mobile Partners Landscape

•  2002 - 2005 carriers were king •  2005 - 2011 shift toward OEMs •  2011 - now apps have the leverage

3

Working with Mobile Partners Landscape

•  32% of time spent on a smartphone is playing games

•  18% is on facebook •  80% of the time spent is inside an app, 20%

on mobile web stats from Flurry

4

Working with Mobile Partners Landscape

•  App install ads, launched by facebook late 2012 drove 145mm installs from Google Play and Apple App Store in one year

•  Deep linking employed by facebook, twitter and others allows a link to point directly inside an app, rather than to a mobile website

•  Google will crawl your app to determine ad targeting •  Leading to better ways to monetize •  Better apps monetization!

5

Working with Mobile Partners The Value of Your App

•  User Data •  Location Information •  Behavior •  Niche Content (UGC)

6

Working with Mobile Partners Working with Carriers and OEM

•  User Privacy •  Content Protection and Licensing •  Deal Valuation, Distribution •  Process and Bureaucracy

7

Working with Mobile Partners Questions? Comments? Snide Remarks?

Bob Upham @uphamb uphamb@dolphin.com

8