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Working locally - Aiming globally

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The presentation of Pinnatta during Private Equity Forum in Athens, June 2013. Advantages, Disadvantages, Challenges and some thoughts on the daily life of a typical Greek Startup.

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Life of a Greek startup:

Working Locally…Aiming Globally

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Why?

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Advantages:

• Language

• Sun

• Temperament

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Disadvantages:

• Unstable Environment

• Delayed Adoption

• Low or No Competition

• Lack of “Startup Veterans”

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• Unstable Environment

• Delayed Adoption

• Low or No Competition

• Lack of “Startup Veterans”

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Challenges:

• Lack of startup mentality

• “Last minute” mentality

• Country Image

• “Remote customers”

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Opportunities:

• Unbelievable Talent

• Low competition

• Financial Crisis

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How do we address them:• Research and study

• Travel a lot

• Ask for help

• Keep trying

• WORK REALLY HARD!

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Steps Forward:

New-born startup ecosystem

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The Reason:

• People are changing!

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What GR startups have to do:• Become global entrepreneurs not just Greek

entrepreneurs

• Spend time in mature startup ecosystems

• Inject know-how in our ecosystem

• Be patient

• KEEP WORKING HARD!

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What GR startups need:• Chance to try

• Funds

• Time

• Support

• Connections

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