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Justin Dorfman's Presentation at WordCamp LA
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WPO(WordPress Optimization)
By: Justin DorfmanNetDNA / MaxCDN
About Me
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Occupation: Support Engineer (A cooler title than Customer Service Representative)
Age: 26
Born and Raised: L.A.
Hobbies: Basketball, Blogging,Reading, Designing, Walking
Color: GREEN
Zoe “Chillin” 2011
What the HELL is WPO?
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WPO = WEB PAGE OPTIMIZATIONA.K.A.
WORDPRESS OPTIMIZATION
WHY SHOULD YOU CARE?
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400 ms slower = 5-9% drop in full-page traffic (Users leaving before the page finishes loading)
500 ms slower = 20% drop in traffic -
100 ms slower = 1% drop in sales -
WHY SHOULD YOU CARE?
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100 ms slower = 1% drop in sales -
WHY SHOULD YOU CARE?
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100 ms slower = 1% drop in sales -
WHY SHOULD YOU CARE?
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You can spend THOU$ANDS on SEO, but if your site loads slow,
you will loose your audience, time and money!
WHY SHOULD YOU CARE?
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Zuck Loves Speed! 750 Million People Seem to Appreciate it...
At least 10x improvement in overall site performance
W3-Total Cache: Get it!
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Improved conversion rates
"Instant" subsequent page views: browser caching
Up to 80% bandwidth savings via minify
Trusted by:
W3-Total Cache: Minify
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W3-Total Cache: Minify
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W3-Total Cache: Minify
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W3-Total Cache: Minify
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W3-Total Cache: CDN
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http://ledfrog.com/blog/2010/09/visual-design-cdn/
W3-Total Cache: CDN
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W3-Total Cache: CDN
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W3-Total Cache: CDN
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W3-Total Cache: Cache-Control Headers
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http://linuxgazette.net/132/pfeiffer.html
W3-Total Cache: Cache-Control Headers
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W3-Total Cache: Cache-Control Headers
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W3-Total Cache: Cache-Control Headers
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W3-Total Cache: Cache-Control Headers
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W3-Total Cache: Cache-Control Headers
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Bottom Line...
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WPO Tools I use on the Reg
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• WebPageTest.org• FireBug• CatchPoint.com• YSlow• Google Page Speed• Pingdom Tools
Thanks for Listening!