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Every project has its own unique requirements–some of them more “unique” than others. And sometimes the solution sits right under our noses. Such is the case with WordPress. Everyone knows it excels as a blogging platform. No one would think twice about implementing it as a CMS for a small business. But what about using it for nationwide projects with daily users are anticipated to grow to the thousands? Can WordPress actually go beyond its reputation as a small-site CMS? Or are the myths more founded than fiction? In this presentation, we explore the big business applications of WordPress, sharing how we’ve used it in the past and shining light on its potential. Designed to help web entrepreneurs think outside the obvious, we’ll discuss the opportunities WordPress presents for big business, tips for pitching WordPress, and the best practices we’ve discovered along the way. After all, there is one limiting factor of WordPress: your imagination.
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WordPress for Big BusinessRADII PRODUCTION - TORONTO WORDCAMP 2013
Honrio Cham
Toronto WordCamp 2013
@radiiproduction
Agenda
Toronto WordCamp 2013
Debunking the myths of WordPress
Why we love WordPress
Tips for pitching WordPress
Tips for Success
Background
WordPress and Big Business
Let’s take it back to a simpler time . . .
Toronto WordCamp 2013
1995Toronto WordCamp 2013
The dot com boom days
Toronto WordCamp 2013
Toronto WordCamp 2013
My “ticket”
The dot com boom days
Toronto WordCamp 2013
Joined a “start up”, chased the dream . . .
Toronto WordCamp 2013
dot com dream
Toronto WordCamp 2013
dot com dream
Toronto WordCamp 2013
Take things into our own hands
Toronto WordCamp 2013
Custom CMS & Enterprise CMS
Toronto WordCamp 2013
Toronto WordCamp 2013
Toronto WordCamp 2013
Head out of the trenches
Toronto WordCamp 2013
WordPress and Big Business
Toronto WordCamp 2013
Debunking the myths of WordPress
Toronto WordCamp 2013
WordPress is just for blogs
Toronto WordCamp 2013
Myth
Toronto WordCamp 2013
18.9% of the web is WordPress in 2013
Toronto WordCamp 2013
WordPress is limited
Toronto WordCamp 2013
Myth
WordPress is slow
Toronto WordCamp 2013
Myth
WordPress is not safe
Toronto WordCamp 2013
Myth
WordPress is not SEO friendly
Toronto WordCamp 2013
Myth
WordPress is not Global
Toronto WordCamp 2013
Myth
Why we love WordPress
Toronto WordCamp 2013
“Out of the box”
Toronto WordCamp 2013
Full team involvement
Toronto WordCamp 2013
More Options
Toronto WordCamp 2013
Fast and easy training
Toronto WordCamp 2013
More time to work on the user experience
Toronto WordCamp 2013
WordPress sells itself (almost)
Toronto WordCamp 2013
Great community
Toronto WordCamp 2013
Tips to Pitching WordPress
Toronto WordCamp 2013
Be transparent
Toronto WordCamp 2013
“Walking on water and developing software from a specification are easy if both are frozen.”
Toronto WordCamp 2013
- Edward V. Berard
Toronto WordCamp 2013
Quick wins, start small and scale up
Tips for Success
Toronto WordCamp 2013
Map out detailed requirements
Toronto WordCamp 2013
Get the team involved early
Toronto WordCamp 2013
Have your environments ready
Toronto WordCamp 2013
Don’t develop for today
Toronto WordCamp 2013
Do your due diligence
Toronto WordCamp 2013
Don’t abandon your client
Toronto WordCamp 2013
Have stamina & patience
Toronto WordCamp 2013
How have we measured success in projects?
Toronto WordCamp 2013
Toronto WordCamp 2013
“Just code. It’s just code. Anything that we want to do is just code. There’s nothing you can imagine that can’t be done.”
Toronto WordCamp 2013
- Ryan Boren Early WP Contributor
WordPress for Big BusinessRADII PRODUCTION - TORONTO WORDCAMP 2013
