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v September 2013 Presented By: Tomás Puig @tnpuig v WordPress and the Internet of Things November 2013

WordPress and the Internet of Things

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The internet of things has seen the number of connected devices skyrocket in the last few years. But being connected does not mean that the devices have content that people want to actually see, use, and experience. We will explore the trend of using WordPress as an application layer and centralized content delivery system to drive the internet of things and provide compelling experiences for all.

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Page 1: WordPress and the Internet of Things

v

September 2013 Presented By: Tomás Puig @tnpuig

v WordPress and the Internet of Things

November 2013

Page 2: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Introduction

Page 3: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Where are we going?

Page 4: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Where are we going?

Very few people live in a single device world anymore.

Page 5: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Where are we going?

The days of audience viewing content on the desktop are dying.

Page 6: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Where are we going?

According to Flurry: - If you want to reach 80% of the current mobile device market, you need to support 156 device models.

Page 7: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Mobile subscriptions will exceed the number of people in the world by early 2014. (OECD)

Page 8: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

A family of four will move from having 10 connected devices in 2012, to 25 in 2017, to 50 in 2022. (BBC)

Page 9: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

There will be about 15 billion devices connected by 2015, and around 40 billion devices by 2020. (cisco)

Page 10: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

By 2020 nodes/sensors will account for the majority (60 percent) of the total installed base of IoE (Internet

of Everything) devices. (ABI)

Page 11: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

That means 16 BILLION devices will need content in 2020.

Page 12: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

WHERE WILL ALL THIS CONTENT COME FROM?

Page 13: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Before we get to that…

lets look at some more trends.

Page 14: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Connected devices can be any number of things

Page 15: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Cows are being equipped with pay-as-you-go devices,

which can send SMS texts when they are

in heat.

Page 16: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Each cow transmits 200 MB of data each year. (cisco)

Page 17: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

In October 2013, Cisco launched an entire business division devoted to the internet of things.

Page 18: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

The IOT is expected to create an additional $1.9 trillion for the economy by 2020.

Page 19: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Four Stages of Development

According to GigaOm analysts we expect four stages of IOE development: •  Passive tracking

•  More-active interactions

•  A more aware landscape of physical objects, devices,

and structures

•  An autonomous landscape

Page 20: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Four Expected Sets of Devices(GigaOm)

Passive things are in some way remotely identifiable and connectable but relatively dumb. RFID- tagged books, furniture items, and spare parts fit into this category. Active items can exchange sensory data, control information, and gain a level of interaction. Foodstuffs, farm animals, roads, and bridges are examples here. Aware items can process data and take action in response to events. This includes doors and windows, driverless trains, and electrical appliances. Autonomous items can make decisions based on built-in rules running locally or remotely. As well as intelligent thermostats and smart grids, examples include self-driving cars.

Page 21: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig Image from GigaOm

Page 22: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Fun fact: RFID’s technology was used during WWII by

British planes to tell friend from foe

Page 23: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Startups are creating monitoring devices that can be connected to many things like light bulbs, garage

doors, and windows. It can even be simply left in the basement to check for water leaks. (GigaOm)

Page 24: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

“Things” don’t necessarily have to be small: Buses, trains, and cars can be fit with monitoring devices, so they can provide accurate information to both

control rooms and customers. (GigaOm)

Page 25: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

So that brings us back around to WordPress

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September 2013 Presented By: Tomás Puig @tnpuig

x

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WordPress as a Platform

29.3% of adults on the internet have heard of WordPress

With almost 1/3 of adult internet users knowing about WordPress, it is the largest CMS on the internet that’s code is controlled by users.

29.3%

70.7%

Age Breakdown v

v

Age plays a factor in knowing about WordPress

More than 1/3 of people age 18-44 know about wordPress

17.7

24.7

35.6

38.3

33

20.9

0 5 10 15 20 25 30 35 40

x

•  WordPress is used on nearly 51% of the top million sites on the Web

•  Nearly three times as much as Joomla and Drupal combined

-BuiltWith

•  WordPress is used on more than 58% of websites that use a CMS

•  Nearly three times as much as Joomla and Drupal combined

-W3Tech

•  WordPress 3.5 downloads: 27 Million+

•  More users than all other CMSs combined

Page 27: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Why use WordPress for IOT?

Page 28: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

WordPress is already being used as an application framework

Page 29: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

The next step is using plug ins as an API and drive content to and from connected devices.

Page 30: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Nike Plus in on WordPress

http://wordpress.org/plugins/nikeplus/

Page 31: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Google Glass for WordPress

http://labs.webershandwick.com/wpforglass/2013/10/27/introducing-wpforglass/

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September 2013 Presented By: Tomás Puig @tnpuig

STORY TIME!

Page 33: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

How do you do this?

There are a few connection services to try. MongoDB and Sensor Monkey make API’s for data that can be used.

Page 34: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

Not without risks

A model of fridge similar to this got hacked and turned into an email spam machine.

Page 35: WordPress and the Internet of Things

September 2013 Presented By: Tomás Puig @tnpuig

WordPress through it’s plugin framework is the best positioned to be the system of record for showing

data from connected devices.

Page 36: WordPress and the Internet of Things

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September 2013 Presented By: Tomás Puig @tnpuig

v Thank You