Wordcamp Denver 2015 - Get Clear w Diane Whiddon

How to Create

Profitable Website

Contentwith WordPressBY DIANE WHIDDON

#wcdenver

@dianewhiddon novelwebsitedesign.com

hy?

#wcdenver


hy?The best websites have

more of YOU in them.

#wcdenver


Your Website Should be WORKING for You

•Bringing in clients/customers

• Establishing your rep/expertise

•Making you money

Websites Should

Have Good

Bones

#wcdenver


Websites Should Have Great CONTENT

Great Bones

+

Interesting/Engaging Content

= EFFECTIVE WEBSITE

#wcdenver


Websites Should Have Great CONTENT

Interesting/Engaging Content:

1. Keeps people on the site

2. Gets people to do

what you WANT them to do

#wcdenver


EDUCATE Clients

Instead of what the client

wants,

help them think of what their

VISITORS want …

#wcdenver


Getting a Website

is Scary

#wcdenver


You Have 2 Choices:

1. Fight them.

2. Just do it.

#wcdenver


No, I will not use Comic Sans on your website.

#wcdenver


Key to a GREAT WEBSITE for Your Client:

Get them to listen to

instead of their .

v.

#wcdenver


GET CLEAR

• How do you want to show up in your biz?

• Why do you love it?

• Who do you do it for?

• What do you love most about what you do?

WHAT WHO

HOWWHY

#wcdenver


WHAT

What do you most love about what you do?

#wcdenver


WHAT


1. What gives you more energy when you do it?

2. What do your testimonials say?

3. How do you make people’s lives better?

#wcdenver


WHAT


This centers your clients.

Gets them looking inside for answers instead of outside.

“This is what I contribute.”

#wcdenver


SHOULDS#wcdenver


SHOULDS#wcdenver


GET CLEAR





WHAT WHO

HOWWHY

#wcdenver


WHO

#wcdenver


They desperately need whatever

you listed under WHAT

WHO

#wcdenver


They desperately need whatever you listed under WHAT

1. Identify with their Pain

2. Present the Solution

3. Clear Call to Action

WHO

#wcdenver


PAIN = TRUST

not scare tactics

#wcdenver


The best content strategy in the

world won’t do you any good

if it comes from a place

of fear and lack …

#wcdenver


But the weirdest, craziest, wildest ideas will do

WONDERSif they come from a place of joy and ease.

GET CLEAR

#wcdenver


Look for COMMITMENT

GET CLEAR





WHAT WHO

HOWWHY

#wcdenver


WHY

#wcdenver


Why do you love what you do?

WHY

#wcdenver


Why do you love what you do?

Ask client to pick 3 values that are

the most important to them.

HOW

#wcdenver


How do they want to show up in your work?

What’s their main goal?Build list? Sell products? Get people to call?

Schedule appointments?

This is the main Call to Action that will be

all over their site.

GET CLEAR





WHAT WHO

HOWWHY

#wcdenver


#wcdenver


Technology

Wordcamp Denver 2015 - Get Clear w Diane Whiddon