WordPress has come a very long way as a fully integrated shopping cart system, and there are so many options available once you decide that you want to sell something from your website. In this session we will look at the different types of shopping cart solutions from plugins, hybrids, lightweight plugins, to hosted carts. What solution might be best for you/your customers/your clients. We will look as some of the more popular plugins, assessing needs, and how we decided on some of the solutions we use on some of our sites.
- 1. Shopping for aShopping Cart SolutionWordCamp Boston
2012
2. A little about me... Started doing video for web in 1999
Remember Media Player or Quicktime? We were putting video on the
web before that Started making websites around 2000 TRB Design,
Inc. 2002 3. A little about me... 2004 Started GymSmarts (yikes!!)
needed a shopping cart!! Thanks wayback machine, I think
(www.web.archive.org) 4. There are plenty of Shopping CartSolutions
for the web 5. Been there, done that... 1. 2003 - Miva Merchant 2.
2006 - 1Shopping Cart 6. Why WordPress for eCommerce? Started
working withWordPress about 5 yearsago Building simple sites
forclients Moving our sites, and otherswebsite to WP 7. Why
WordPress for eCommerce? Two years ago started looking fora new
solution for GymSmarts, tired of paying monthly fees wanting the
flexibility of WPas a CMS 8. Why WordPress for eCommerce? Plenty of
3rd party shopping carts, both premium and free various features
from simple point solutions to robust, full featured platforms 9.
What do you need? Products: Do you have just a few products? 10.
What do you need? ...or hundreds, thousands? 11. What do you need?
Do you have variations of products? Image from
http://shop.nordstrom.com 12. What do you need? Membership,
subscriptions, reoccurring payments Are your products digital or
physical productsSubscribe 13. What do you need? Payments: How will
you process payments? PayPal, Google, Merchant Account? 14. What do
you need? Payment Gateway Image from:
http://websitedevelopmentarticles.blogspot.com/2012/05/payment-gateways-hazardous-thing-in.html
15. What do you need? Some carts require you to have SSL -
SecureSocket LayerA protocol forencrypting information overthe
internet www.namecheap.com is a great place to purchase SSLImage
from:
http://nrupentheking.blogspot.com/2011/07/ssl-and-tls-attacks-weak-ciphers.html
16. What do you need? Shipping: do you need it? (e-books, downloads
only- no) 17. What do you need? Shipping, if yes: Where will you be
sending/selling to (US, Canada, worldwide?) 18. What do you need?
Shipping, if yes: Shipping methods? (USPS, UPS, FedEx) 19. What do
you need? Shipping, if yes: Will there be handling fees, shipping
fees added to cost? 20. Shopping Solutions Shopping cart plugins**
Shopping cart hybrids (themeswith shopping cart functionality)
Lightweight shopping carts(good for selling just a few
items-justone type of payment processing) Plugins to integrate with
3rd-party carts (1ShoppingCart, Volution)** this is what we will
focus on today :) 21. Standard Shopping Cart Features Product
Catalog 22. Standard Shopping Cart Features Inventory management
23. Standard Shopping Cart Features Order management 24. Standard
Shopping Cart Features SEO friendly 25. Standard Shopping Cart
Features Shipping Per product Weight Handling Fee 26. Standard
Shopping Cart Features Tax estimates - International VAT? 27.
Standard Shopping Cart Features Payment gateway WP e-Commerce 28.
Advanced/Premium Features Product Variants 29. Advanced/Premium
Features Discounts and promotions Banner ads Coupons 30.
Advanced/Premium Features Affiliate options Template tags &
short codes Support & Documentation Developer API [catalog]
Short codes make it easy to putproducts on pages you want. 31. WP
Shopping Carts: Free Some of top major ones: WP e-Commerce
(GetShopped.org) Cart 66 lite Jigoshop WooCommerce 32. WP eCommerce
One of the original WP shopping cart plug-ins Great SEO 33. WP
eCommerce Many Features 100% customizable shortcodes and template
tags many payment gateway options coupons, quantity discounts,
cross-sell international support many shipping options (flat rate,
table, weight) 34. WP eCommerce Premium upgrades/plugins Gold Cart,
grid module, drop shop, slider, membership/subscription 35. WP
eCommerce Extensive Documentation videos, forums, premium help 36.
Cart66 Lite Simple, clean eCommerce No store front (okay for small
amountof products) - no catalog Product management & backend
Standard features Only PayPal & off-line on freeedition 37.
Jigoshop Nice integration of cross-sell, up-sell, related
productsand product reviews Uses post tables to storeproduct data -
not good forlarge amount of products April 2011 38. Jigoshop
Extensivedocumentation Localization (lang) Can group products 39.
WooCommerce Based on Jigoshop Flexible, easy-to-use templating
engineSep 2011 40. WooCommerce Lots of free and premium add-ons and
themes Great support 41. WP Shopping Carts: Premium Top major ones:
Cart66 MarketPress (WPMU Dev) Shopp 42. Cart66 Single site License
($89) - 1 year premsupport, access to forums Robust recurring
payments Robust model for memberships &subscriptions Live UPS,
USPS, FedEx shipping rates Third party integration with
Googleanalytics, Constant Contact, GravityForms, etc. 43.
MarketPress Monthly membership ($79)($419 for 1 year) WPMU Dev
plugin (site offersa variety of plug-ins/themes) WP e-Commerce
importer 44. MarketPress Lots of features: multiple payment
gateways,easy translation into any language, shortcodes) Flexible
API Shortcodes and themeing 45. Shopp Single site access: $55 Lots
of free and premium add-ons Robust theme & dev APIs Seamless WP
integration Good customer service & documentation 46. GymSmarts
v.3-Shopp w/iFeaturetheme 47. considerations Shop by coach, shop by
category Details and Specs section (could standardize forall our
coaches) 48. considerations Video on product page ability to add
handling charges 49. Carolina Gym WP eCommercew/Storefront Echo
(themeforest) 50. considerations Started site 3 years ago Launched
last month Client wanted orders tobe requests for quotesbecause
many itemslarge (Site prior to June 2012) 51. TRB Design 52. TRB
Design 53. TRB Design 54. Other thoughts Most e-Commerce solutions
will work with most mobile plug-ins and themes Mobile
support/integration (e.g. WPTouch) Social Commerce (e.g. Facebook)
some solutions have plugins for embedding store in Facebook 55.
Themes Many themes will work with shopping carts iFeature Pro for
GymSmarts: www.cyberchimps.com Theme Forest: www.themeforest.net
search for responsive and e-commerce - got 5 results - chose Echo
Storefront - support was great 56. Themes Be wary of themes that
have shopping carts built into them There are discussions on themes
vs. plugins Lines getting blurred If you want to change theme, you
loose that functionality 57. BIG Thank you to... James Coletti,
Kurt Eng, Jon Bishop for Boston WordPress Meetup
http://meetup.bostonwp.org/ Jon Bishop & Brian Piccolo
(@amp_agency) for their presentation on Ecommerce at April
WordPress Meetup 58. Linkedin Groups... WordPress WordPress Web
Designers WordPress Problem Solver WordPress sans SPAM 59. contact
me... Twitter: Reikob Linkedin: ReikoBeach [email protected]
phone: 781.987.1655 TRBDesigns.comTheToolboxInc.com
